VideoWeek

AUGUST 12, 2022

And revenues elsewhere in ProSieben’s entertainment business were up, with income from content production and sales up by 15 percent when adjusted for currency effects. Criteo Hit with €60 Million GDPR Fine. Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. billion to €4.375 billion. .”

Advertising 98

Advertising GDPR Banner Healthcare 98

Ad Monsters

APRIL 10, 2024

This movement started gaining traction in public opinion, particularly in Europe, with the GDPR. He also worked for high-profile consumer media brands such as entertainment company Complex Media and periodicals MAXIM Magazine and Athlon Media. But today, these same consumers have become increasingly sensitive to the subject.

Cookies 111

Cookies Ad Tech GDPR Retail 111

Martech Series

JULY 13, 2022

and the EU must comply with the European Union’s GDPR as well as the California Consumer Privacy Act (CCPA) in the United States. Global and regional marketing campaigns must follow the privacy laws of each area those campaigns reach. For example, a campaign aimed at consumers in the U.S.

Cookies 97

Cookies Marketing Advertising GDPR 97

Martech

DECEMBER 7, 2021

Successful “big ad machines” like Facebook and Snapchat have understood the need to provide value to users — solve a problem, deliver a service or some kind of entertainment — as the prerequisite for successfully advertising to them. We see what happened with GDPR. It can’t be the reverse way,” explained Singal.

Advertising 106

Advertising Retail GDPR Real Estate 106

Martech Series

JUNE 15, 2022

With global brands adopting Adobe Analytics, Adobe also introduced a new service to seamlessly transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Media 83

Media Retail Healthcare GDPR 83

Single Grain

JUNE 23, 2023

To achieve this, consider the following tips: 1) Craft Value-Driven Substance for Your Emails Strike a balance between promotional: …and value-based emails: Instead of bombarding your subscribers with constant sales pitches, focus on providing valuable content that educates, inspires or entertains them.

Marketing 97

Marketing A/B Testing Audience GDPR 97

Ad Monsters

FEBRUARY 7, 2024

and international privacy and data security requirements, including GDPR, HIPAA, the Video Privacy Protection Act (VPPA), the NIST Cybersecurity Framework, and, more recently, CCPA. Gibbs Jr is passionate about marketing, entertainment, technology, and the Black audience. Give yourself some flowers.

Ad Tech 105

Ad Tech Media Agency Audience 105

Martech

APRIL 9, 2024

” IAB Tech Lab slams Google Privacy Sandbox Ad industry is now acting After a lengthy period of prevarication, strongly recalling the run-up to GDPR, the ad industry has begun taking steps to prepare for cookie deprecation. Topics is not going to have demographic information or categories,” she said.

Cookies 111

Cookies Advertising GDPR MarTech 111

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Subscription-only plans involve charging a recurring fee for access to content. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Automatad Inc.

MARCH 17, 2022

At the time of its launch, IAB Europe’s Transparency and Consent Framework (TCF) was hailed as one of the promising solutions for the advertising industry that can guide the stakeholders through the nitty-gritty(s) of GDPR. known as European UID) in compliance with GDPR and TCF. . makes sense when you consider their recent troubles.

Advertising 52

Advertising GDPR Cookies Pop-Up 52

Lemonads

NOVEMBER 22, 2020

Marketers that take the time to understand regulations like the GDPR can make the right adjustments and create mobile campaigns that produce great results. Entertainment games can be paid, free, or freemium, which allows users to make in-game purchases.

Affiliates 52

Affiliates Entertainment Conversion Conversion Rate 52

Digiday

JULY 24, 2022

“However, a zero-party data play in the stringent GDPR environment in Europe and the looming regulatory situation in the U.S. ” Joy Baer, a digital and tech consultant/adviser to media and entertainment companies, said the key to success for MTP’s zero-party data play with qiibee is scale. seems a bit short-sighted.

Media 69

Media Agency Data Management Platform GDPR 69

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

AUGUST 3, 2023

You should devote your display ad dollars to more than social media apps: 59% of Gen Zs use their mobile phone to access entertainment , with YouTube (and not TikTok!) After entertainment, Gen Zs use apps to play games and even do their homework. In response, countries globally have created privacy laws, such as Europe’s GDPR.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

VideoWeek

OCTOBER 13, 2023

Wavemaker Wins Extended Remit from Merlin Entertainment UK-based attractions and amusements business Merlin Entertainment has appointed WPP’s Wavemaker as its global media consultancy partner, extending the agency’s remit. This was ahead of leadership quality (76 percent) and technological innovation (72 percent).

Retail 97

Retail Agency Media Ad Tech 97

VideoWeek

MARCH 8, 2024

Aware of the challenges that await us and the giants that surround us, M6+ embodies our ambition to become the obvious choice for the French when looking for online entertainment,” said Nicolas de Tavernost, Chairman of the Management Board at M6 ​​Group.

Cookies 52

Cookies Non-Profit GDPR Ad Tech 52

VideoWeek

JULY 12, 2024

Xandr Accused of GDPR Non-Compliance Privacy activist noyb this week filed a GDPR complaint against Xandr, now owned by Microsoft Advertising, claiming that the ad tech business has failed to comply with requests to give individuals access to, and control over, their data.

Ad Tech 52

Ad Tech Brand Lift Media Electronics 52

Single Grain

JUNE 23, 2020

And since about 26% of people now use ad blockers and GDPR restrictions have tightened the hatches on outbound marketing, content marketers have an incredible advantage. In contrast, outbound marketing relies on sales calls, social ads and email campaigns that actively reach out to the customer.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

JUNE 19, 2023

As governments prioritize protecting user data (as with GDPR ) and major data breaches continue to occur, brands face hurdles in precisely monitoring the impact of their marketing efforts. These platforms offer unique features that allow businesses to showcase their products, services, or brand personality in engaging and creative ways.

Brand Awareness 52

Brand Awareness Conversion Audience Impressions 52

Lemonads

FEBRUARY 9, 2021

These include, but are not limited to: Insurance Home services Auto Travel Gaming Software and mobile apps Entertainment Finance Healthcare Dating Privacy and Security Modern consumers only like to visit platforms and interact with ads that respect GDPR laws as well as other privacy guidelines.

Ad network 52

Ad network Affiliates CPM Pop-Up 52

VideoWeek

MARCH 1, 2024

Meta Hit by Fresh Wave of GDPR Complaints Meta was hit by a fresh wave of privacy complaints by EU consumer groups on Thursday, the latest in a long line of grievances against the company’s use of data for advertising.

Ad Tech 52

Ad Tech GDPR Cookies Agency 52

VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Basis

JANUARY 2, 2024

Couple this with data privacy regulations such as CPRA, CCPA, and GDPR, Apple’s App Tracking Transparency on iPhone, and increased privacy demands from consumers , and it’s clear that adapting to signal loss and embracing privacy-friendly alternatives will be key for programmatic advertisers in 2024. And marketing teams?

Advertising 59

Advertising Cookies Impressions Audience 59

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. Garante Makes Google Analytics Illegal in Italy.

eCommerce 52

eCommerce Cookies GDPR Agency 52

VideoWeek

MARCH 3, 2023

While the tough ad market saw media and entertainment revenues fall 1 percent, digital revenues rose 18 percent, meaning total ad revenue dropped by 1 percent over the year. Digital Drives ITV Revenue Growth as TV Ad Sales Fall ITV’s revenues were up 7 percent YoY in 2022, reaching £4.435 billion.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Single Grain

FEBRUARY 15, 2024

GDPR , CCPA) and adapt their strategies to be more privacy-centric, potentially moving away from reliance on personal data and towards context-based targeting and content marketing. Privacy-Focused Marketing Privacy-focused search engines like DuckDuckGo means that marketers need to be mindful of privacy regulations (e.g.,

Marketing 52

Marketing SEO Non-Profit Fashion 52

Clearcode

JANUARY 19, 2022

What’s more, behind successful communication and marketing results always stands entertainment which is easy to bring to social media, OTT/CTV, audio, AR/VR, and gaming. Privacy in AdTech FAQ: Google Chrome’s Privacy Sandbox, Safari ITP, Firefox, GDPR. Google Chrome’s Impact on AdTech & MarTech [infographic]. Related posts.

MarTech 52

MarTech Advertising Audience Agency 52

VideoWeek

AUGUST 30, 2024

billion bid during the entertainment company’s “go-shop” period, before raising the offer to $6 billion. YouTube Shows Gun Videos to Minors Finds US Watchdog Gun tutorials remain easily accessible by minors on YouTube, according to research from the Tech Transparency Project (TTP), part of the US non-profit Campaign for Accountability.

Retail 52

Retail Media Non-Profit Healthcare 52

Paleo AdTech

NOVEMBER 6, 2023

So the model that eventually worked was developed by ad agencies, these growing agencies, they would create shows around entertainers that were solely sponsored by one of the agencies’ bigger brands. And meanwhile, the impact of regulators on the ad business did not start with GDPR, CCPA. This got dull for everyone pretty fast.

Advertising 52

Advertising Agency Real Estate Ad Tech 52

Paleo AdTech

JANUARY 11, 2022

So the model that eventually worked was developed by ad agencies, these growing agencies, they would create shows around entertainers that were solely sponsored by one of the agencies’ bigger brands. And meanwhile, the impact of regulators on the ad business did not start with GDPR, CCPA. This got dull for everyone pretty fast.

Advertising 52

Advertising Agency Real Estate Ad Tech 52

VideoWeek

APRIL 28, 2023

Some of the changes relate to the action plan submitted in response to the Belgian Data Protection Authority’s ruling that the TCF violates GDPR. ACH users can now choose genres (including entertainment, news and reality) to forecast reach on BVOD services over multiple screens (TV sets, PCs, tablets and smartphones).

Agency 52

Agency Ad Exchange Audience Non-Profit 52

Single Grain

DECEMBER 6, 2019

The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. The GDPR changes lit the touchpaper for a global revolution on data privacy, with California set to roll out the California Consumer Privacy Act (CCPA) on January 1, 2020.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

JUNE 20, 2023

There will be a rise in privacy concerns, so advertisers have to be extra careful that their campaigns are compliant with data privacy regulations, such as GDPR. Faster speeds means the ability to deliver ads much more quickly, which will only increase competition among advertisers.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. This network operates across several prominent verticals, including news, entertainment, sports, and business niches.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

JUNE 5, 2023

billion ( Grand View Research ) In-app advertising is more popular among entertainment and gaming apps. billion ( Grand View Research ) In-app advertising is more popular among entertainment and gaming apps. Nearly 50% of people in China made a purchase from social networks. for gaming apps and 6.2% for non-gaming apps.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

NOVEMBER 28, 2023

Short-form video can be highly effective and offer significant ROI, due to several factors: Short-form videos are concise, easy to consume and can be highly entertaining or informative, which resonates well with social media users. Videos are 2X as likely to be shared on social media compared to other types of content.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

VideoWeek

SEPTEMBER 22, 2023

TF1 said advertisers will be able to match their first-party data to the TF1/MYTF1 user base, activate campaigns without sharing their data, and measure the impact in compliance with GDPR. “It Wright has been with Havas since 2013, mostly recently as Managing Director of Havas Entertainment.

Media 52

Media Agency Advertising Machine Learning 52