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T-Mobile acquires Octopus Interactive rideshare adtech platform

Martech

Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others. Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment.

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Digital out-of-home advertising: a quick guide

illumin

Interactivity is especially useful in smaller settings where individuals may want more information or entertainment from a digital screen. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

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Growth of Location Based Marketing and Its Importance

Martech Series

The label is visible to the phone’s camera, and the app activates the label on screen which is changed to animated display and it educates as well as entertains the user. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user.

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It Finally Happened: CTV is More Popular than Linear

MNTN

No longer a secondary player to broadcast TV, Connected TV is now the dominant form of entertainment on TV screens across America. While it may have seemed inevitable—every year more people cut the cord while streaming subscriptions continue to rise—the milestone is a watershed moment for streaming. CTV’s Rise to Dominance.

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What the Surge in Spanish-Language Streaming Means for Advertisers and Publishers

Ad Monsters

Starting with an ambitious goal, they offer over 10,000 hours of Spanish-language entertainment, ranging from telenovelas to original productions. Hispanic community by delivering culturally relevant high-quality entertainment. “My Reportedly the fastest-growing Hispanic media company in the U.S. , And this is not just lip service.

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Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

Digiday

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. And then the full suite of targeting in July.” said Aaron LaBerge, CTO of Disney Media & Entertainment Distribution. household-level IDs, she added.

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Harbolnas Indonesia: Gearing up for the Sale Season

InMobi

Data-driven Marketing: Marketers must choose measurement at multiple stages of the purchase journey; be it online to online conversions with mobile-first shopping pages, footfall uplift using geo-targeted polygons at stores, third-party loyalty data to understand purchases, or household targeting through cross-identity device graphs.