Martech Series
OCTOBER 31, 2022
Taboola Header Bidding originally deployed in April 2022. Taboola Header Bidding has scaled to more than 50 publishers, benefiting from Taboola’s unique offering in the space. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.
InMobi
JULY 28, 2021
Publishers are embracing in-app header bidding as their preferred monetization solution as advertisers have increasingly found more value in such inventory. This is a large shift from just two years ago when there was widespread scepticism on the role of header bidding in the in-app environment.
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Clearcode
APRIL 21, 2023
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
Adtelligent
OCTOBER 6, 2021
Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. Preferred deal. Less transparent.
Automatad Inc.
OCTOBER 27, 2023
The content ranges from informational videos to entertainment videos. Video header bidding Since you are displaying video ads on the website, you will have a partnership with programmatic service providers. You can ask them to implement video header bidding for you. It evokes the auction process.
Paleo AdTech
DECEMBER 10, 2023
Andrew Casale entertaining the Index Exchange troops Over a delicate — and “very tricky,” he admits — period of years, Casale Media’s ad network was retired and the Index Exchange SSP was born. It remains a business champion for usability, transparency and the publishers’ yield interests.
Paleo AdTech
MARCH 8, 2022
Andrew Casale entertaining the Index Exchange troops. In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. Andrew became its majordomo in 2015 and has remained in charge since, during a period of prolific change in the industry.
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