Fuel Lines

AUGUST 27, 2012

The screen-capture above is a Google Plus Hangout with Brad Ball, former CMO McDonald’s/USA, President of Marketing for Warner Bros Entertainment and VP of Nascar Entertainment and Marketing. Here are some advantages for using Google Plus Hangouts: Impress your prospects by scheduling video conference calls.

Agency 277

Agency Entertainment Impressions Media 277

Rob Campbell

MARCH 3, 2025

As you all know, I love the band Queen – or should I say Queen up to, and including 1984, when they were still rock stars rather than entertainers.

Entertainment 67

Entertainment Impressions Marketing 67

More About Advertising

APRIL 2, 2024

KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

Media 105

Media Entertainment Impressions Agency 105

Unruly

FEBRUARY 14, 2023

Paramount Plus : A Mountain of Entertainment (5.7) The post <strong>Google, Pepsi, and PopCorners Make Big Impressions with 2023 Super Bowl Ads</strong> appeared first on Unruly. Overall, of the ads we tested we ranked the following engaging ads tested in 2023 were: Google Pixel : #FixedOnPixel (6.7)

Impressions 59

Impressions Entertainment Advertising Marketing 59

Martech

DECEMBER 17, 2021

Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers. Of course, live entertainment and air travel are two industries closely watching the latest news on the Omicron variant. It’s new, it’s improved, it’s $3.99.

Shipping 125

Shipping Entertainment Impressions Communications 125

Ad Rants

OCTOBER 24, 2022

A great B2B video hooks the viewer and leaves a lasting impression. Tutorials should be direct and dry--the goal is not to entertain, as your audience is here for a specific reason. Video content is more trustworthy and easier to access than text. And it's not just for social media pages and YouTube ads.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Unruly

FEBRUARY 14, 2023

Paramount Plus : A Mountain of Entertainment (5.7) The post <strong>Google, Pepsi, and PopCorners Make Big Impressions with 2023 Super Bowl Ads</strong> appeared first on Unruly. Overall, of the ads we tested we ranked the following engaging ads tested in 2023 were: Google Pixel : #FixedOnPixel (6.7)

Impressions 52

Impressions Entertainment Advertising Marketing 52

Martech

JUNE 14, 2022

Creating standards for tracking impression measurement, display ad viewability and invalid traffic. Re-examining the 10-second cumulative exposure duration for counting a valid impression. Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center, in a release. Processing.Please wait.

Viewability 106

Viewability Impressions Entertainment Audience 106

illumin

JULY 25, 2024

Not only will this approach engage viewers, it will also leave a lasting impression, leading to a memorable and shareable ad experience. Interactivity is especially useful in smaller settings where individuals may want more information or entertainment from a digital screen.

Advertising 96

Advertising Geo targeting Audience Pop-Up 96

Ad Monsters

NOVEMBER 14, 2024

Launched in 2019, Vox designed Forte to drive outcomes for advertisers, boasting targeted impressions that perform twice as well as alternative data sources. Users can submit questions about various topics, including news, politics, and entertainment, to ascertain their validity.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech Series

JUNE 22, 2022

‘Visual Intent’ helps brands activate sports and entertainment moments across the open internet. “We designed Visual Intent with a vision of helping brands in the sports and entertainment sectors facilitate strong connections between consumers and the cultural references that bind them.”. Raman Sidhu, Verve Group.

Entertainment 81

Entertainment Fashion Cookies Impressions 81

The Ad Tech Blog

MAY 31, 2024

Gamified AR experiences engage users by incorporating brand-related games that offer entertainment while subtly promoting the product or service. This misalignment can lead to AR experiences that are impressive technologically but fall short in terms of usability and practical value.

Education 130

Education Entertainment Fashion Retail 130

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. ” “Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States,” said Bob Gruters, Loop Media’s Chief Revenue Officer. “We

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Digiday

DECEMBER 20, 2023

Barbie was an undeniable global sensation this year — not only did the movie rake in an impressive $1.4 billion during its theatrical run but its seemingly endless brand licensing deals made the brand ubiquitous.

Marketing 97

Marketing Entertainment Impressions Agency 97

Martech Series

JANUARY 2, 2023

With the option to customize specific elements and themes, as well as add new chapters or twists to existing stories, the entertainment never has to end. The impressive capabilities of AI are on full display with Maigic Book, as it is able to generate personalized stories that feel like they were written specifically for the user.

Entertainment 85

Entertainment MarTech Impressions Marketing 85

Martech

MARCH 7, 2024

My favorite sessions Keynote Dan Gingiss, author of “The Experience Maker ,” presented a lively and entertaining discussion of his WISE framework for creating notable customer experiences. Writer is probably the best LLM (generative AI content) provider of the bunch with an impressive client list to boot.

Impressions 112

Impressions MarTech ROI Entertainment 112

Martech Series

DECEMBER 28, 2022

Modern consumers want solutions to their problems and are entertained as well. Native ads are more entertaining, impactful, and thought-provoking, and they leave a lasting impression. You are in full control of your ads. Native Ads empower publishers and customers. They are more trustworthy than traditional ads.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

illumin

APRIL 9, 2024

Ads should be engaging and leave a lasting impression. TV-style commercials work because they entertain and engage. This ad is also funny, tells a story, entertains the viewer, and builds lasting engagement. Marketers should place ads alongside relevant content, taking advantage of contextual targeting principles.

Advertising 106

Advertising Entertainment Audience Ad Tech 106

Digital Turbine

DECEMBER 15, 2022

A well-crafted in-app advertising strategy to go with the brand recognition will make sure your app is getting enough impressions until the audience is ready to download and fulfill that task. More than half of consumers say they download an app because they need it for a specific task.

Entertainment 119

Entertainment Impressions Audience Advertising 119

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

OCTOBER 20, 2022

Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported content, VIZIO’s adoption of SpringServe Tiles will bring sophistication, intelligence, and control to the management of content on the home screen. “We

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech Series

AUGUST 3, 2022

Before entering the mobile growth space, Scott spent nearly a decade in FP&A and marketing analytics for two of the most recognized names in the gaming industry, Station Casinos and Caesars Entertainment. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia.

Impressions 79

Impressions Entertainment MarTech Marketing 79

MNTN

DECEMBER 15, 2022

While Google rushed to sort out their tech difficulties, a new source for impressions debuted as Disney+ officially unveiled their ad-supported tier. Google Ad Manager Goes Dark, Leading to Loss of Impressions During Key Holiday Period. Last week, Google Ad Manager experienced a three-hour outage.

Impressions 98

Impressions Ad Exchange Ad Inventory Ad Space 98

Martech Series

AUGUST 17, 2022

to the Polish ad industry; with the cyber security company providing quarterly updates around trends in ad impressions and revenue. listed websites and outlines trends in ad impressions and revenue on Polish IP-infringing Sygna? Marketing Technology News: OneTrust Named to the 2022 Forbes Cloud 100. websites during the latest quarter.

Marketing 87

Marketing Impressions MarTech Entertainment 87

Martech Series

SEPTEMBER 23, 2022

London-based deep tech start-up, Hadean, has secured $30 million in funding to build out its record-breaking metaverse infrastructure technology – already supporting virtual worlds in immersive entertainment and enterprise digital twins. ” Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Entertainment 91

Entertainment MarTech Education Impressions 91

Martech Series

JULY 19, 2022

Wow Media’s impressive inventory of over 20 digital billboards in Los Angeles’ entertainment and travel hub is available on traditional programmatic platforms, but by utilizing WOWNOW buyers no longer have to search through a sea of other irrelevant media, with no guarantees of availability.

Media 82

Media Entertainment Impressions MarTech 82

Martech Series

AUGUST 25, 2022

With a deep understanding of immersive technology, design, and entertainment, Barkin is a clear choice to lead LAMINA1 in delivering a Layer-1 blockchain purpose-built for creators as they embrace the Metaverse and Web3. Rebecca is the type of leader Neal and I love – detailed, visionary, grounded in technical, and creative expertise.

Entertainment 87

Entertainment Impressions MarTech Retail 87

VideoWeek

MAY 18, 2023

This content, bundled into categories such as entertainment and pop culture, food and recipes, sports, and music, contains a mix of professionally produced and user generated content. YouTube says that 70 percent of CTV impressions are now bought via Select.

Food 105

Food Entertainment Impressions Advertising 105

MNTN

MARCH 10, 2025

The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. Creating quality content that is entertaining (and lightly informative) is an excellent way to get your brand to stick in potential customers minds.

Pop-Up 52

Pop-Up Conversion Impressions Machine Learning 52

Martech Series

DECEMBER 29, 2022

Spectra Vail, a distributed multi-cloud data management software solution, achieved significant success with multiple awards across cloud, digital media, and media and entertainment organizations. The winners were chosen based on true innovation and commitment to the industry.

Entertainment 81

Entertainment Manufacturing Media MarTech 81

Martech Series

FEBRUARY 14, 2023

Magnite, the largest independent sell-side advertising platform, announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB leverages Magnite as one of its preferred omnichannel sell-side platforms (SSPs).

Ad Server 80

Ad Server Media A/B Testing Entertainment 80

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. That’s a wasted impression,” laughed DeZao. If you’re in industries like finance, telecoms and potentially arts and entertainment, you’re going to want that demographic info.”

Cookies 136

Cookies Impressions MarTech Retail 136

Ad Monsters

NOVEMBER 2, 2022

For example, content-driven publishers–News, Lifestyle, Games–sold the most programmatic impressions on the 33Across Lexicon. These include auto, entertainment, finance, food & drink, insurance, pharma/OTC, retail, tech, telecom, and travel. They examined both the demand and the supply side. .

Cookies 97

Cookies CPM Food Ad Tech 97

Digiday

FEBRUARY 14, 2023

The sweet spot around high creative appeal and better brand lift tends to be entertainment shows and movies, and more niche products,” said Egan. billion persons 18+ ad impressions during the game. of all TV ad impressions compared to the other broadcast networks, according to iSpot.

Brand Lift 73

Brand Lift Audience Food Impressions 73

MNTN

DECEMBER 1, 2022

Meanwhile, last week saw the world’s biggest sporting event—the World Cup—entertaining billions around the globe as US consumers participated in a record-breaking Black Friday. As sports entertainment continues its inevitable march away from linear and towards streaming, this focus on CTV is only going to increase from both brands and fans.

Entertainment 98

Entertainment Audience Impressions Retail 98

Single Grain

FEBRUARY 17, 2020

The format intrigued P&G, who had seen in research that women preferred to be entertained while they performed housework, and soon they launched the radio soap opera Ma Perkins (sponsored by Oxydol, naturally), which enjoyed a run of more than 27 years. That’s some pretty impressive reach.

Education 140

Education Pop-Up Entertainment Audience 140

Martech Series

JUNE 24, 2022

A Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text. It is an impressive feat for the company, which only specializes in manufacturing computer chips. Marketers should never forget that humans are visual creatures.

Marketing 126

Marketing Manufacturing Audience ROI 126