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Exclusive: New Firm Deep Blue Shakes Up Women’s Sports and Entertainment Landscape

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Giant Spoon partner Laura Correnti is set to shake up the women's sports world by launching Deep Blue Sports + Entertainment, a new firm that wants to become the agency of record in women's sports. The firm will provide agency services that include platform development and brand strategy, media.

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Fox Entertainment CEO Charlie Collier Exits for Roku

Adweek

Fox Entertainment CEO Charlie Collier is pivoting to streaming. in favor of Roku, taking on the role of president of Roku Media, effective in late October. On Thursday, Collier announced he's exiting Fox Corp.

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In MTV Entertainment Group’s Juneteenth Spot, a Black Creator Subverts Common Media Imagery

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MTV Entertainment Group passed the mic to one Black creative to illustrate and raise up seldom-seen portrayals of Blackness intended to provoke self-recognition for Juneteenth. Filmmaker Ewurakua Dawson-Amoah is behind "Noitamalcer" ("reclamation" backwards), a one-minute ad focused on Black resilience.

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MTV Entertainment Studios Harnesses the Power of Fandom to Encourage Voting

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midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. With the U.S. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV.

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Fandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely Audiences

Adweek

Today, the fan platform Fandom, a user-populated library of gaming and entertainment content, unveiled its new contextual targeting solution, Helix.

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Literally Media Acquires Mel Magazine From Recurrent Ventures

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Comedy and entertainment media company Literally Media acquired men's lifestyle and entertainment title Mel Magazine from Recurrent Ventures Friday, according to Literally Media CEO Oren Katzeff. With Mel, we have a dedicated brand, loyal.

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PMC Will Sell Vox Media Ad Inventory in Canada

Adweek

Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. Vox Media.