Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Gamifying Mobile Ads. of mobile users in the U.S. are mobile phone gamers. Get A Free Consultation.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

AUGUST 9, 2013

Best practices for maximizing app monetization As with every ad format, developers can benefit from implementing and being cognizant of simple best practices while using interstitials for monetization.

Conversion 52

Conversion Mobile Ads Banner Rich Media 52

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion and 68.3%

Advertising 96

Advertising Mobile Ads Retail Entertainment 96

Digital Turbine

AUGUST 1, 2022

Learn all about these stories in this week’s Mobile Monday! Reaching a Wider Audience with In-Game Mobile Ads. What do mobile gamers look like? According to the Entertainment Software Association, 41% of gamers identify as female, as noted in the Ad Age article.

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Martech

OCTOBER 7, 2021

When brands and agencies can execute a campaign that combines, for instance, bus shelters at the street level, and then screens or audio in-store (and possibly a nudge in a mobile ad) then they are moving down-funnel in step with their customers. Read more here. RollWorks announces new capabilities focused on the customer journey.

Machine Learning 116

Machine Learning MarTech Mobile Ads Entertainment 116

VideoWeek

FEBRUARY 18, 2025

Advertisinghas grown from a small fraction of the mobile ad tech company’s business to the bulk of its revenues, and the firm isnow looking to divest its apps business to focus on advertising. The streaming giant overtook Disney in 2023 and is now worth more than twice as much as the iconic entertainment company.

Entertainment 52

Entertainment Ad Tech Mobile Ads Agency 52

Martech Series

MAY 31, 2022

Our clients are facing seismic shifts in the advertising landscape with the end of mobile ad tracking and third-party cookies, and the increasing importance of utilizing their own data in a privacy compliant way. The partnership with TransUnion allows USIM clients to securely leverage data with advanced technology and media expertise.

Media 83

Media Machine Learning Cookies Mobile Ads 83

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

APRIL 23, 2024

The reseach showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 percent, revealing the appetite among advertisers to capitalise on growing engagement in online entertainment, and its associated digital ad formats. billion in 2023. The report notes the growth rate outpaces GDP at 0.1 billion.

Cookies 59

Cookies Advertising Entertainment Retail 59

Digital Turbine

AUGUST 5, 2022

Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 How do you optimize your mobile video creative?

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. On the surface, mobile advertising seems quite simple. Banner Ads. Australia $10.6 $7.8

Advertising 75

Advertising CPM Mobile Ads CPC 75

InMobi

APRIL 23, 2015

With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers. But what benchmarks should Brands look at to determine mobile ad spend? Which ad formats work best for different verticals?

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

Digital Turbine

APRIL 18, 2023

But with consumers being inundated with mobile ads, UA managers need to find other ways to find new players. The primary usage of games is for passing time and entertainment. said their primary motivation for playing mobile games was just killing time or entertainment. and the U.S.) said they play to pass the time.

Entertainment 52

Entertainment Mobile Ads Video Ads Audience 52

InMobi

APRIL 19, 2018

Representatives from some of the biggest mobile players will be in attendance, and folks from gaming, retail/e-commerce, media and entertainment, travel and many more industries will be on hand. If you’re interested in the growth track this year at MAU, then this chat is tailor-made for you.

Mobile Ads 52

Mobile Ads Conversion Entertainment Retail 52

Digiday

JUNE 14, 2022

The term hyper-casual describes mobile games that are easy-to-learn and usually free-to-play. Common mobile ad formats such as interstitial creative and rewarded video are more widespread in this genre than in premium console or PC games.

Ad Exchange 69

Ad Exchange Demand Side Platform Mobile Ads Entertainment 69

InMobi

APRIL 29, 2014

Our study explores mobile media behaviors of Mothers, defined as female with children living at home, to provide advertisers with a deeper understanding of their media habits, purchase behaviors and receptivity towards mobile ads. Moms Are Mobile Ninjas Mobile moms globally spend an average of 6.2

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

InMobi

AUGUST 29, 2012

By using it to create an immersive and entertaining experience, consumers can really get up close and personal with brands. recent example is our ad of the month for August. This highly interactive and uniquely mobile ad gave young drivers in Spain fun and engaging first impression of the kodCitiGo.

Rich Media 40

Rich Media Media Brand Awareness Mobile Ads 40

InMobi

SEPTEMBER 18, 2012

Jointly hosted by Mobile Entertainment , the event attracted 150 guests for an evening of "GinMobis" and networking in readiness for the conference the following day. To kickstart the DMEXCO experience guests were invited to join the InMobi team for a Pre-Dmexco Meet Up at the Shepheard in Cologne city centre.

Mobile Ads 52

Mobile Ads Entertainment Media Agency 52

InMobi

AUGUST 29, 2012

It helps them indulge in small pleasures like music, entertainment, and gaming. The reports findings indicate that mobile mothers spend 26% of their mobile meditime on playing games, 19% interact with social media, 15% use it for entertainment purposes (videos, music) and 11% for general search.

Mobile Ads 40

Mobile Ads Entertainment Conversion Rate Conversion 40

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. That’s just plain wrong.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. 7) By 2024, Mobile Marketing Will Amount to Nearly $399.6 Native Display Ad Spending ($84.57 Is Expected to Grow to $108.5

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Admixer

JANUARY 25, 2021

The mobile-first future came faster than expected. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. In-app provides excellent reach and highly engaging ad formats to advertisers, and the […].

Advertising 52

Advertising Entertainment Mobile Ads 52

Single Grain

MARCH 3, 2023

Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight 3) Signups & Downloads: Grammarly Grammarly’s native ads are distributed across the Outbrain, Taboola and Revcontent networks. 2) Cheaper Clicks The average CPC for Facebook Ads is $1.72 : Meanwhile, the average CPC on top-notch native ad platforms is $0.6

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

InMobi

MAY 12, 2015

Mobile ads aren’t just art. Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain. Introducing InFocus by InMobi, a quarterly showcase for remarkable mobile brand creatives. Some choose a pen” - Jackson Pollock.

Rich Media 40

Rich Media Mobile Ads Education Entertainment 40

InMobi

NOVEMBER 18, 2020

For one, 62% of Americans said they will be browsing and buying through mobile this holiday season. And, nearly half said they'd be buying more from mobile compared to last year. In addition, 53% said they discover new products through mobile ads. Yet again, this is where mobile data can be applied.

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

Martech Series

NOVEMBER 30, 2022

With GumGum and Frameplay, Johnsonville targeted gamers playing in sports, casual and simulation games on mobile devices with simple, standout creative ads that did not disrupt game play and enhanced the gaming experience. Both results are quadruple the industry average.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

InMobi

OCTOBER 11, 2019

Mobile can be effective at getting someone to visit a physical location too. For instance, a furniture company may want to run ads on Thursdays and Fridays, in anticipation of someone actually visiting a store location during the weekend. But how can brands be sure that mobile ads are actually driving visits?

Marketing 52

Marketing Mobile Ads Mobile Search Brand Awareness 52

InMobi

MAY 21, 2019

Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? mobile ad spending grew around 20 percent between 2017 and 2018. and almost $184 billion worldwide.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion.

Ad Tech 52

Ad Tech Media Agency Audience 52

InMobi

MAY 4, 2020

The Rise of Digitally Connected TV Video has been the most popular form of entertainment for the masses ever since television went mainstream but consumers are moving away from pre-programmed linear TV to connected TV. As eMarketer’s U.S. The gap between pay TV viewers and those who forgo traditional TV is closing.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

Digiday

DECEMBER 11, 2022

Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5%

Media 69

Media Mobile Ads Brand Lift Agency 69

Digiday

DECEMBER 11, 2022

Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5%

Media 69

Media Mobile Ads Brand Lift Agency 69

VideoWeek

AUGUST 12, 2022

The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. Mobile ad tech business this week announced it has submitted a merger proposal to game development platform Unity which would see AppLovin buy Unity for around $17.5

Advertising 98

Advertising GDPR Banner Healthcare 98

Digiday

FEBRUARY 26, 2023

Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. The company analyzed some 1 trillion impressions across 240 million installs in the last year across five verticals – gaming, e-commerce, finance, entertainment and dating/social.

Media 69

Media Agency Pop-Up Banner 69

Brid.tv

DECEMBER 28, 2022

With this model, publishers partner up with mobile ad networks to serve ads to users. Most commonly, ads allow publishers to provide access to their apps for free. However, a hybrid strategy including ads and a transaction-based monetization model is also common. However, not all formats are good for all apps.

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52