Entertainment, Mobile Ads and Rich Media

Škoda Revs Up Rich Media in Spain

InMobi

AUGUST 29, 2012

What better way to accelerate your brand awareness than through rich media? By using it to create an immersive and entertaining experience, consumers can really get up close and personal with brands. recent example is our ad of the month for August.

Rich Media

Rich Media Media Brand Awareness Mobile Ads

Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. On overall ad spending for interstitial is high. Let’s face it.

Display Advertising

Display Advertising Mobile Ads Banner Advertising

11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising

Advertising Mobile Ads Banner Rich Media

InMobi crowned the Best Mobile Ad Network

InMobi

NOVEMBER 30, 2012

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel.

Ad network

Ad network Mobile Ads Rich Media Entertainment

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

Mobile Ads

Mobile Ads Click Through Rate CPM Real Estate

Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

InMobi

AUGUST 9, 2013

Another leading European casual game developer saw a 7X increase in conversions while promoting their app using a rich media interstitial ad. eCPMs jumped by over 9 times when a leading American app developer began monetizing with interstitial ads as against traditional banners with InMobi.

Conversion

Conversion Mobile Ads Banner Rich Media

InMobi Insights: Brands on Mobile Advertising Trends

InMobi

APRIL 23, 2015

With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers. But what benchmarks should Brands look at to determine mobile ad spend? Which ad formats work best for different verticals?

Click Through Rate

Click Through Rate Advertising Rich Media Food

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. On the surface, mobile advertising seems quite simple. Banner Ads. Australia $10.6 $7.8

Advertising

Advertising CPM Mobile Ads CPC

Mobile First Creative Best Practices

InMobi

JULY 15, 2016

The mobile device is an indispensable screen in a consumer’s life. Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. Users reportedly spend approximately 240 minutes on their mobile device every day for a variety of purposes.

Rich Media

Rich Media Impressions Video Ads Ad Inventory

Connecting with Today’s Super Consumers: Mobile Moms

InMobi

APRIL 29, 2014

Our study explores mobile media behaviors of Mothers, defined as female with children living at home, to provide advertisers with a deeper understanding of their media habits, purchase behaviors and receptivity towards mobile ads. Moms Are Mobile Ninjas Mobile moms globally spend an average of 6.2

Mobile Ads

Mobile Ads Geo targeting Education Entertainment

Introducing InFocus - Creative Excellence On Mobile

InMobi

MAY 12, 2015

Mobile ads aren’t just art. Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain. Introducing InFocus by InMobi, a quarterly showcase for remarkable mobile brand creatives. . Some choose a pen” - Jackson Pollock.

Rich Media

Rich Media Mobile Ads Education Entertainment

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

AUGUST 12, 2022

The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. Mobile ad tech business this week announced it has submitted a merger proposal to game development platform Unity which would see AppLovin buy Unity for around $17.5

Advertising

Advertising GDPR Banner Healthcare

What Is In-App Mobile Advertising and How Does It Work?

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Facebook’s Mobile Ads was launched in 2012.

Advertising

Advertising Banner Ad Exchange Mobile Ads

Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. Think about a mobile game like Subway Surfers versus an app that provides a real-life utility like Uber. In the U.S.,

Advertising

Advertising Banner Rich Media Brand Awareness

The Mobile Opportunity for Travel Marketers

InMobi

AUGUST 21, 2013

With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained. billion in 2016 on digital advertising which includes both online and mobile. As per eMarketer forecast travel marketers will spend $4.7

Marketing

Marketing Geo targeting Mobile Ads Audience

How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths

InMobi

JULY 20, 2020

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. weather, utilities and more. This goes a long way towards reducing discrepancies across partners.

Advertising

Advertising Viewability Cookies Click Through Rate

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

JUNE 30, 2022

Implement a cross-channel media buying strategy, including display, rich media, video, and dynamic creatives. Sparcmedia helps you uncover the online customer journey of your audiences using ad serving technology to optimize media strategies. Millmaine Entertainment. Map audience journey. McCANN Health.

Agency

Agency Advertising Retargeting Conversion

11 Mobile Advertising Types to Improve Your ROAS

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

Advertising

Advertising Mobile Ads Banner Video Ads

AdTech Trends

Škoda Revs Up Rich Media in Spain

Best Mobile Ad Formats for Display Advertising Campaigns

Trending Sources

11 Companies That Are Doing Mobile Advertising Right in 2019

InMobi crowned the Best Mobile Ad Network

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

InMobi Insights: Brands on Mobile Advertising Trends

The Ultimate Guide to In-App Advertising for Publishers

Mobile First Creative Best Practices

Connecting with Today’s Super Consumers: Mobile Moms

Introducing InFocus - Creative Excellence On Mobile

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

What Is In-App Mobile Advertising and How Does It Work?

Best Practices for Scaling Your Mobile Performance Advertising Campaigns

The Mobile Opportunity for Travel Marketers

How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths

Best Programmatic Advertising Agency: Top 6 Choices for 2022

11 Mobile Advertising Types to Improve Your ROAS

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