Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Digital Turbine

AUGUST 5, 2022

Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 How do you optimize your mobile video creative?

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

Digital Turbine

APRIL 18, 2023

But with consumers being inundated with mobile ads, UA managers need to find other ways to find new players. The primary usage of games is for passing time and entertainment. said their primary motivation for playing mobile games was just killing time or entertainment. and the U.S.) said they play to pass the time.

Entertainment 52

Entertainment Mobile Ads Video Ads Audience 52

Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. higher than for display ads.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion and 68.3%

Advertising 83

Advertising Mobile Ads Retail Entertainment 83

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Gamifying Mobile Ads. billion video gamers worldwide. of mobile users in the U.S. for standard ads).

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Brid.tv

DECEMBER 28, 2022

With this model, publishers partner up with mobile ad networks to serve ads to users. Most commonly, ads allow publishers to provide access to their apps for free. However, a hybrid strategy including ads and a transaction-based monetization model is also common. However, not all formats are good for all apps.

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52

Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders. PWN Games.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 105

Demand Side Platform Ad Exchange Ad Inventory Impressions 105

InMobi

MAY 21, 2019

Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? mobile ad spending grew around 20 percent between 2017 and 2018. and almost $184 billion worldwide.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Digiday

FEBRUARY 26, 2023

Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. Turns out there is a sweet spot for how long the video ad should run, in order to optimize mobile user acquisition and engagement. versus $10.13

Media 68

Media Pop-Up Agency Banner 68

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. Get them to take selfies via ads, with their favourite stars.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

InMobi

MAY 4, 2020

The Rise of Digitally Connected TV Video has been the most popular form of entertainment for the masses ever since television went mainstream but consumers are moving away from pre-programmed linear TV to connected TV. As eMarketer’s U.S. The gap between pay TV viewers and those who forgo traditional TV is closing.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40

Single Grain

JUNE 5, 2023

User Guiding ) 34.68% of advertised video game consoles are second-hand. User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. Influencer Marketing Hub ) 91% of internet users want more video content.

Advertising 52

Advertising Finance CPC Brand Awareness 52

InMobi

JULY 20, 2020

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. As such, the prevailing notion has been that ads are not really seen and that ad clicks are largely coincidental.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

InMobi

JUNE 12, 2020

Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies. In comparison, mobile ad IDs are more static and thus more accurate over the long term. 2) It’s More Measurable Than TV Ads Who actually watches television ads?

Advertising 52

Advertising ROI Cookies Audience 52

VideoWeek

AUGUST 12, 2022

The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. Mobile ad tech business this week announced it has submitted a merger proposal to game development platform Unity which would see AppLovin buy Unity for around $17.5

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

JULY 15, 2016

The mobile device is an indispensable screen in a consumer’s life. Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. Users reportedly spend approximately 240 minutes on their mobile device every day for a variety of purposes.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

OCTOBER 21, 2019

Even with their small screens, mobile devices are a go-to source of video entertainment content. watch a lot of video content on their mobile devices: In August 2019, Netflix users, on average, watched over five hours of streaming content. And people aren’t just downloading these apps and forgetting them.

Mobile Ads 52

Mobile Ads Education Retargeting Audience 52

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. Think about a mobile game like Subway Surfers versus an app that provides a real-life utility like Uber. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Single Grain

JUNE 30, 2022

Sparcmedia helps you uncover the online customer journey of your audiences using ad serving technology to optimize media strategies. Millmaine Entertainment. 5) Include Videos in Your Programmatic Ads. Expenditure on programmatic video ads is likely to reach $74.8 Top Clients: Bmbmedia. McCANN Health.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JUNE 20, 2023

Mobile Advertising Formats To effectively engage with their target audience, businesses must choose the right mobile advertising formats for their campaigns. By understanding the advantages and limitations of each format, marketers can create captivating ads and maximize their ROI in the evolving world of mobile advertising.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

Advertising 52

Advertising Mobile Ads Banner Video Ads 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Agency Media 98