Entertainment Mobile Ads Viewability 
Digital Turbine
AUGUST 5, 2022
Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 How do you optimize your mobile video creative?
InMobi
JANUARY 16, 2018
While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. That’s just plain wrong.
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InMobi
JULY 20, 2020
Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. Thanks to the scale and reach of mobile, in-app advertising are great for brand awareness campaigns.
InMobi
MAY 4, 2020
The Rise of Digitally Connected TV Video has been the most popular form of entertainment for the masses ever since television went mainstream but consumers are moving away from pre-programmed linear TV to connected TV. As eMarketer’s U.S. The gap between pay TV viewers and those who forgo traditional TV is closing.
InMobi
MAY 21, 2019
Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? mobile ad spending grew around 20 percent between 2017 and 2018. and almost $184 billion worldwide.
Clearcode
AUGUST 13, 2023
Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Facebook’s Mobile Ads was launched in 2012.
InMobi
JANUARY 26, 2017
2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.
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