InMobi

FEBRUARY 12, 2014

Last week, we announced the launch of our Native Ads Platform. While native advertising is the latest buzzword in the industry, critics are holding their verdict on whether they are here to stay. A native ad is an ad that looks like it belongs in your property.

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All About Advertising Law

JANUARY 4, 2018

The FCC’s Sponsorship Identification Rule is a close, perhaps neglected cousin of the FTC’s Enforcement Policy Statement on Deceptively Formatted Advertisements , i.e., its Native Advertising Guide.

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InMobi

FEBRUARY 26, 2014

This presents a unique opportunity to present the most relevant advertisements to a user, depending on the content he is consuming. Most news publishers have multiple pages in their apps - national coverage, international coverage, entertainment, local happenings, etc. Lets consider a news app.

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Gods of Advertising

NOVEMBER 7, 2014

Native advertising and news stories are now slurry. Publishers want advertisers. Gone are the obvious markers for “advertisement” or “paid for by.” So, why would any reader-obsessed editor put this stuff on a separate entertainment-only page? Worst 20 that. No secret why. Editors want consumers. I really do.

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All About Advertising Law

DECEMBER 6, 2013

On December 4 before a packed house, the FTC held its much-anticipated workshop on native advertising, Blurred Lines: Advertising or Content?, which examined the practice of blending of advertisements with news, entertainment, and other editorial content in digital media.

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InMobi

JUNE 25, 2014

70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York.

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SODP

MAY 25, 2020

But if they see a clever ad campaign that offers real value or entertains, they don’t care whether it’s a paid campaign or not – they just interact with it. When taking the stage a decade ago, native advertising revolutionized the advertising industry. Native ads or branded content?

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Lemonads

SEPTEMBER 18, 2020

AdsKeeper pricing models are CPC on channels such as Display, Mobile, Native, Social Advertising and it will allow you to reach consumers in industries or verticals such as Entertainment, Mobile App Installs, Health, and Beauty. What Is Native Advertising? That’s how native advertising is done wrong!

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Paleo AdTech

DECEMBER 10, 2023

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. Native ads perform well, are adapted to mobile and other platforms, and TripleLift’s tech seems poised to succeed in CTV as well.

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Paleo AdTech

OCTOBER 12, 2021

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. Native ads perform well, are adapted to mobile and other platforms, and TripleLift’s tech seems poised to succeed in CTV as well.

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Lemonads

AUGUST 18, 2020

Let’s go and dive deeply to earn that engagement you are looking for: Taboola Review : Ad Examples, Company, Tips; Native Advertising ; Taboola Review for Advertisers : Pricing, Pros & Cons; Taboola Review for Publishers : Pricing, Pros & Cons; Taboola Review Conclusions. What Is Native Advertising?

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Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

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Martech Series

FEBRUARY 21, 2023

Now, these ad buyers have easy access to Experian’s Living Unit Identifier (LUID) to better leverage the power of targeted TV advertising and assess performance.

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Lemonads

AUGUST 5, 2020

Let’s deep dive to earn that engagement you are looking for through what we’ll overview: Outbrain Review : Ads, Company & Tips; Native Advertising ; Outbrain Review for Advertisers: Prices, Pros & Con s; Outbrain Review for Publishers: Prices, Pros & Cons; Outbrain Review Alternatives and Competitors.

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Digiday

DECEMBER 15, 2022

Best Use of Native Advertising/Sponsored Content. Marriott Bonvoy, Publicis Sport & Entertainment, Publicis Media and Bidstack – Forging a New Path for Hotel Brands in the Metaverse. VidMob & Corona UK – Free Range Humans Campaign. WhatsApp View Once: Private moments you only view once. Best Use of Social.

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Digiday

NOVEMBER 15, 2022

Marriott Bonvoy, Publicis Sport & Entertainment, Publicis Media and Bidstack received a Best Use of Technology nomination for their metaverse campaign. The campaign included a newly-launched TikTok channel, which garnered 16 million video views in 60 days and increased engagements and impressions on Facebook, Instagram and LinkedIn.

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MNTN

NOVEMBER 22, 2022

By employing the use of programmatic display advertising, that brand can ensure that their ads are auto-targeting audiences interested in camping products on sites where they are likely to be. Native Advertising. For example, LinkedIn is more professional, whereas Instagram is more casual and lifestyle-oriented.

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InMobi

MAY 5, 2015

Hence the rise of Native Advertising. We at InMobi, now have the experience of working with more than 400 publishers and advertisers for native ads and can honestly say we have learnt the nuances of creating a superb implementation. Entertainment and utility apps tend to have more off screen usage, than on screen.

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Lemonads

JUNE 19, 2020

Additionally, native advertising is also attracting a lot of attention as consumers have more time to read and research products before making a purchase. For these reasons, most successful e-commerce campaigns implement a combination of Facebook marketing and native ads.

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Clearcode

APRIL 21, 2023

Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Subscription-only plans involve charging a recurring fee for access to content.

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Martech Series

OCTOBER 31, 2022

This gives advertisers working with Taboola even more visibility in prominent locations across trusted publishers in verticals from local news, sports, entertainment, finance and more. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.

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InMobi

APRIL 29, 2014

Here are a few things to consider: Develop strong multi-screen advertising strategies to connect with Moms, to provide information, and to improve moms’ perceptions of brands Native advertising options are gaining in popularity and prevalence with marketers.

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Single Grain

JUNE 13, 2023

Disney, a global entertainment powerhouse, has captured the hearts and imaginations of millions of people around the world. Incorporating Native Advertising: Native advertising seamlessly integrates promotional content within your platform or website, matching its format and style.

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InMobi

MARCH 31, 2016

Campaigns that rely on short, catchy punch-lines can sink their teeth into native advertising. Mobile native ads can bring succinct, sweet, and compelling punchlines to life with non-intrusive ads that mimic content. However, not all shopping ads need to be immersive.

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MNTN

JANUARY 27, 2023

Native Social Advertising Native advertising refers to content that feels organic to the platform it’s on and can refer to style and tone. If the ad does not feel out of place for the environment it is in, consumers are more likely to enjoy your content for its entertainment value.

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Lemonads

DECEMBER 23, 2020

RTX focuses on mainstream traffic and the verticals that tend to produce the best results include app installs, gaming, entertainment, dating, fashion, automotive, Nutra, healthcare, sports, leisure, travel, and retail, just to name a few.

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Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. RevContent is often called the top growing native advertising platform since they are improving a lot! It took them about 3.5

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Single Grain

MAY 9, 2023

To increase the share value of your videos, make them informative and entertaining. The commercial is entertaining, with fun music and sound effects. This is why native advertising accounted for 56% of ad spending in 2022. For example, native Facebook video ads can resemble a branded post, blending with organic content.

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InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. This proliferation of feed environments has given rise to the popularity of native advertising, which walks a fine line between blending in and standing out.

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InMobi

NOVEMBER 2, 2021

Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences. He was also in the Entertainment industry prior to joining InMobi.

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Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. How Does In-App Advertising Work? On the surface, mobile advertising seems quite simple.

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Ad Beat

NOVEMBER 20, 2019

20% wanted to see more entertaining ‘viral’ style videos. . Let’s look at one of their campaigns: In 2015, Purina, an American pet food brand, teamed up with Buzzfeed to create a native advertising campaign that highlights the unbreakable bond between a puppy and a man. 39% of people cited explainer videos. .

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VideoWeek

JULY 18, 2022

The pair said the collaboration enables marketers to reach Azerion’s audiences at scale via brand-safe, diverse inventory – including rich-media, native advertising, video and in-gaming through mobile, tablet, desktop and CTV. BBC Appoints Kalpna Patel-Knight as Head of Entertainment. The Week in TV.

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Single Grain

MAY 24, 2023

in the coming year, showing the effectiveness and preference for native mobile ads among advertisers and consumers. This extended usage presents a vast opportunity for businesses to connect with consumers through effective in-app advertising strategies.

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Single Grain

AUGUST 3, 2021

Related Content: * Spotify Ads 101: How to Run Successful Audio and Video Ads * How to Launch a TikTok Ads Campaign for E-commerce * How to Scale Your E-commerce Traffic Acquisition with Native Advertising. Here is an example of a branded slate ad : 3) Branded Entertainment Selector Ads. Types of Ads That You Can Run on Hulu.

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VideoWeek

DECEMBER 2, 2022

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web”. Media business Digitalbox, which owns The Daily Mash, The Tab, and Entertainment Daily, has bought humour website The Poke for an undisclosed fee. Read more on VideoWeek.

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NewProgrammatic

JANUARY 26, 2022

The conference intends to focus on all things affiliate marketing, with special emphasis on Facebook ad tracking, lead generation, eCommerce, and additional sessions on pressing topics such as email marketing, native advertising, or chatbots.

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