Martech

MARCH 10, 2022

The content strategy should empower your e-commerce customers to entertain and educate them, as it contributes to creating the long-lasting relationships that inbound marketing is focused on.?. Inbound marketing seeks to produce content that follows a three-step methodology: attract, engage and delight. In summary.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

InMobi

DECEMBER 24, 2014

Thirty-second ads that are more entertainment-driven are better suited for tablet devices. Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

InMobi

JULY 18, 2023

In one study by Kochava with anecdotal data from a single advertiser: “A streaming entertainment brand we’ve all heard of … that is likely front of mind for most users in the U.S. As you would guess, the intent behind a brand search is also much higher, leading to more installs coming from branded search terms.

CPA 52

CPA Entertainment Conversion Conversion Rate 52