Ad Monsters

AUGUST 27, 2024

Publishers are all looking to level up their revenue and audience engagement, and in-game advertising is the power-up many have been looking for. The gaming industry has entertained all demographic types for quite some time and is now filled with opportunities for advertisers, marketers, and publishers.

Advertising 105

Advertising Pop-Up Audience Entertainment 105

Digital Turbine

APRIL 3, 2023

Jumpstart your week here: Are you tired of seeing the same old ads pop up on your phone? That’s a pretty obvious one, but it’s important to point out that most people play games to entertain themselves or pass the time. You can switch up the game you play depending on your mood or how much time you have to spare.

Pop-Up 52

Pop-Up Entertainment Audience 52

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

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Advertising Pop-Up Machine Learning Ad Space 104

Digiday

OCTOBER 11, 2022

Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before. The majority (91%) of those aged 18 to 25 said there is no “mainstream” pop culture, according to the study. million – the largest of all five.

Pop-Up 99

Pop-Up Fashion Marketing Entertainment 99

illumin

FEBRUARY 13, 2024

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. million viewers watching at home.

Pop-Up 105

Pop-Up Entertainment Audience Ad Tech 105

AdPulp

FEBRUARY 3, 2020

Pringles, Pepsi Zero, and Walmart showed up with something to see last night. These three brands know what a Super Bowl commercial needs to be—highly entertaining. Pringles and Pepsi Zero are on the highly visual pop culture page, and that’s a good page to be on. There are several ways to achieve this.

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Pop-Up Entertainment 65

Martech Series

OCTOBER 7, 2022

TheSoul Publishing, the award-winning digital studio that entertains and engages through original and fun content for a global audience, announces that effective, COO Arthur Mamedov will transition to the role of CEO. Marketing Technology News: Klevu and Trustpilot Team Up to Bring Customer-Centricity to Product Discovery.

Entertainment 75

Entertainment Pop-Up Audience MarTech 75

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers? Processing.

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Marketing Pop-Up Fashion Entertainment 101

Martech Series

NOVEMBER 4, 2022

In his new role, Telner is responsible for developing, creating and programming original content for the company’s new tech products that will educate, inspire and entertain the world. I want to tell great stories and entertain in a way that uplifts.

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Pop-Up Entertainment MarTech Education 84

Martech

JANUARY 10, 2022

58% of those surveyed now think the pandemic will have a lasting effect on how they view their homes, an eye-popping increase on the 12% when Gartner posed the question in 2020. 77% of those surveyed reported a distorted perception of time (going up to 91% for Gen Z) and 66% have difficulty making long-term plans.

Pop-Up 95

Pop-Up Entertainment MarTech Marketing 95

Martech Series

SEPTEMBER 21, 2022

Comprehensive Sports Programming: TuneIn will be adding 500 shows, 800 hosts with a combined 40M followers, 1000 hours of original content per month and networks covering MLB, NBA, NCAAF, NCAAB, SEC, NHL, soccer, betting, pop culture and more. Podcasts are essential for modern sports fans.

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Pop-Up Entertainment Conversion MarTech 94

Martech Series

DECEMBER 28, 2022

Modern consumers want solutions to their problems and are entertained as well. Native ads are more entertaining, impactful, and thought-provoking, and they leave a lasting impression. Native ads do not pop out from anywhere to irritate your target audience. Wrapping Up. You are in full control of your ads.

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Native Advertising Marketing Banner Audience 125

Ad Beat

MARCH 28, 2024

Native Netflix does a great job at making its native ads feel like the types of articles and features you might read on any pop culture website: The visuals are eye-catching without being too promotional , while the headlines share useful information (like the name of the show) without giving too much away. Let’s take a look.

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Pop-Up Video Ads Display Advertising Entertainment 59

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos.

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Pop-Up Finance Fashion Entertainment 126

More About Advertising

MARCH 6, 2018

” Readers of the Rupert Murdoch stable of newspapers are entertained on an almost daily basis with the latest infraction: at the weekend it was pop-up brothels – well everything’s pop-up these.

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Pop-Up Entertainment Ad Tech Finance 40

Digiday

FEBRUARY 2, 2023

For sure, they will spend less, but not necessarily in UGC gaming, with its huge audiences and potentially new platforms that are going to pop up in that space, built by other gaming companies.” Panasonic batteries or whatever — they’re not an entertainment brand, so why would they build their own standalone experience?”

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Pop-Up Entertainment Education ROI 67

Basis

OCTOBER 11, 2024

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. This number will continue to inch up in the years ahead, reaching 165 million users in 2028. of digital audio listeners, up from 59.2% million listeners in 2025, up from 51.9

Advertising 81

Advertising Pop-Up Brand Awareness Audience 81

Digiday

APRIL 30, 2023

Over the years, its content has grown to include more entertainment, lifestyle and culture news, which combined with its much larger scale, give it a firmer ground to stand on. BuzzFeed’s entertainment content was “10 times bigger than BuzzFeed News ever was,” Peretti said. Open up some roles at BuzzFeed?

Entertainment 71

Entertainment Pop-Up Finance Advertising 71

Basis

MAY 24, 2023

CTV (as friends call them) is a fantastic storyteller, keeping even the most skeptical cookout guest entertained and engaged. Video Advertising: The One Who’s Everywhere You know that one friend who pops up at every social event, and you have no idea how they find the time or energy? Sign up for Basis Scout to join in the fun!

Advertising 92

Advertising Pop-Up Entertainment Communications 92

Lemonads

NOVEMBER 12, 2020

With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. And, even though some marketers have stopped launching pop-under ad campaigns, the truth is that this format can still deliver spectacular results. Plus, we’ll also cover the best pop ad networks for affiliates of all levels.

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Pop-Up Affiliates Ad network Fill rate 52

Martech

SEPTEMBER 15, 2021

But then came the Cambridge Analytica scandal, privacy legislation popping up in all corners of the globe, and with it the epiphany that much of this data that had been collected and purchased from third-party vendors was imprecise, stale and useless. Register for Signals21.

Marketing 77

Marketing Cookies Pop-Up Entertainment 77

Digital Turbine

JUNE 20, 2022

A recent blog in strategy+business gave an overview of PWC’s recent Global Entertainment & Media Outlook. Instead of the normal 30 second TV spot, pop-up internet ads, or even social media advertising that dominated recent decades, people are using different techniques to get their brands in front of their market.

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Advertising Pop-Up Entertainment Communications 98

Ad Monsters

FEBRUARY 7, 2023

For users, wallets enable them to give marketers consent to use their data in exchange for valuable compensation or entertainment. For marketers, this represents the newest DTC channel through which brands can build deeper trust and exchange-based relationships. We’ve focused on getting consumers’ consent to email their inboxes.

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Pop-Up Retail Entertainment Cookies 96

Digiday

OCTOBER 26, 2022

Wang, a 28-year-old singer and member of the popular K-pop group Got7, is the latest artist to join the star-studded line-up at Worlds. We’re creating something tangible in the space that acts as this intersection between sports, entertainment, music — to really kind of plant our flag and say this is our cultural moment.”.

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Pop-Up Entertainment Audience Marketing 66

Digiday

JANUARY 19, 2023

So far, those videos helped CNN rack up 1.3 While CNN focuses on snippets of actual daily news stories as they unfold using videos that are anywhere up to almost 10 minutes long, The Daily Wire concentrates on entertaining news and uses TikTok trends and filters in posts that only last about a minute. Entertaining content is.

Audience 94

Audience Pop-Up Entertainment Conversion 94

Monetize More

DECEMBER 29, 2022

Video content has already become an integral element of our everyday lives, accounting for up to 70% of internet traffic. Whisk it up! Take a look at the pages on your site that haven’t been performing up to mark—those with a high bounce rate and/or a short amount of time spent on-page. Related Read : [link].

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

AdvertiseMint

AUGUST 25, 2023

It is influencing pop culture and reshaping the way we consume entertainment in bite-sized, engaging formats. Though the platform only allowed 15-second videos initially, users can now create TikTok videos up to 10 minutes long. Additionally, TikTok users can film themselves dancing, lip-syncing, or sharing various talents.

Pop-Up 52

Pop-Up Entertainment Media Audience 52

Single Grain

JUNE 8, 2023

So they’re opening up and being transparent about how the ranking works across Instagram and some new features they’ve built. Your Feed is basically your personalized home page that makes it easy to catch up with friends, family and your interests.

Entertainment 96

Entertainment Pop-Up Audience Marketing 96

Martech Series

DECEMBER 29, 2022

Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. The game’s outfit collection allows you to create your avatar and dress it up in NIKE apparel, which you can then share for other players to see in the showroom. Facebook – Meta. Coca- Cola.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Single Grain

JUNE 13, 2023

Disney, a global entertainment powerhouse, has captured the hearts and imaginations of millions of people around the world. Related Content: What Amazon’s Marketing Strategy Can Teach SMB Owners Embracing the Contradictions: Consumers and Pop-Ups Consumer preferences and behavior can often contradict their stated opinions.

Marketing 52

Marketing Pop-Up Affiliates Native Advertising 52

Digiday

NOVEMBER 20, 2022

Borrell’s findings point to the disappearance of thousands of small businesses, and a shift in the type of small businesses that have popped up. Netflix continues to beef up its ad sales team, the latest hire being Adam Gerber who most recently was executive director of U.S. investment strategy at GroupM.

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Media Pop-Up Marketing Entertainment 66

Advertising to Baby Boomers

OCTOBER 25, 2017

For entertainment purposes only, every so often I’m going to feature the silliest ones. COSTUME 2: POP CULTURE RELATED 45% of people whose Halloween costumes are inspired by pop culture are the "value shopper" persona type (i.e. Entertainment enthusiasts" (43%) are also likely to dress as pop culture icons.

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Pop-Up Entertainment Advertising Marketing 45

AdvertiseMint

SEPTEMBER 26, 2023

Helpful, entertaining content engages. Here are some real-world examples: Netflix Netflix aligns messaging across channels to reinforce its brand identity as an entertainment leader. Localize Content Adapt messaging to channels and contexts. Fit the medium and audience. But retain brand voice and key themes. Stay positive and relevant.

Communications 52

Communications Marketing Pop-Up ROI 52

illumin

JULY 25, 2024

Check out our handy guide on how to step up your DOOH game. These selfies would then pop up in various digital billboards across Times Square. Interactivity is especially useful in smaller settings where individuals may want more information or entertainment from a digital screen.

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

Basis

SEPTEMBER 20, 2023

Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Snapchat, of course! Read on to find out. The big takeaway?

Advertising 88

Advertising Marketing Pop-Up Audience 88

AdvertiseMint

AUGUST 4, 2023

These influencers entertain, inspire, and connect with audiences on a global scale. He is known for his funny and entertaining reactions to complex life hacks. As an influential figure in pop culture, his TikTok presence further expanded his reach. Have you ever wondered who the top TikTok influencers are?

Entertainment 52

Entertainment Pop-Up Audience Food 52

Basis

APRIL 24, 2023

You know those little screens that keep you entertained in the back of a taxicab? billion , making up approximately one-third of total OOH ad spend. Though it makes up only a small portion of total out-of-home ad spend (5.2% DOOH has also brought us innovative new ways of advertising, particularly using video. YoY in the US.

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Advertising Demand Side Platform Pop-Up Audience 65