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Opening the Door to The Shade Room

Adweek

For many of us, discussing celebrity news and pop culture is entertaining. The enjoyment of keeping up with the whereabouts of our favorite celebrities is intriguing. Finding others who shared the same interest of entertainment news was difficult before social media today.

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The Brand Home Is the Flagship Store’s Next Evolution

Adweek

Then the pop-up merged brand and retail to provide entertaining, blink-and-you'll-miss-it occasions to wow customers. There was the era of the flagship store, when the likes of Nike, Apple and Topshop blazed a trail of destinations that heightened the shopping experience. Now, we have.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers? Processing.

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Ripple Signs Second Wave of Creators, Bringing Entertainment and Media NFT Projects to the XRP Ledger

Martech Series

The independent creators focused on building functional use cases in entertainment and media on the XRP Ledger include: 9LEVEL9: A metaverse experience that provides a unique “front row seat” to live and virtual concerts, productions, conferences, and award shows through NFT tickets.

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Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators

Digiday

There was some deliberate networking or forced fun to use a term that popped up at Voxs Sunday night event to spotlight its podcast talent where marketers and creators were asked to make cocktails (one with milk infused with Skittles and two kinds of rum), personalize cowboy hats and, presumably, swap info. for future brand deals.

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Digital out-of-home advertising: a quick guide

illumin

Check out our handy guide on how to step up your DOOH game. These selfies would then pop up in various digital billboards across Times Square. Interactivity is especially useful in smaller settings where individuals may want more information or entertainment from a digital screen.

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My 70-20-10 Twitter Formula for Ad Agency New Business

Fuel Lines

I often pick up new followers by posting on Saturday and Sunday. The tool that I recommend to help build up a “targeted” Twitter following is TweetAdder. A pop-up will appear displaying your created lists. I post on the weekends because there’s less communication cluttering social media.

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