InMobi

JULY 17, 2020

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

Single Grain

JUNE 19, 2023

You may be surprised to learn that the arts and entertainment sector produces the highest CTR of any industry on Google Ads: As stated previously, Google has different types of advertising to promote your brand and products/services. There are also different controls for Google’s various advertising products.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

AUGUST 18, 2023

The company desired to build user demand with a social and search advertising strategy. Strategy We created a comprehensive paid strategy for search engines. For TikTok , we redid the creatives to make them more creative and entertaining. We observed these keywords to see which keywords were converting.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

AUGUST 3, 2023

billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. A few things, such as: Video advertising still dominates, though newer formats are becoming more popular. What’s causing this trend?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

NOVEMBER 8, 2019

Engage – Here, you take that initial opt-in and build the relationship through some value-building action (email nurturing, retargeting, etc). Content marketing gets 3X more leads than paid search advertising. But the main aim with emails at this stage is to re-engage, entertain and delight — which isn’t that hard.

Marketing 112

Marketing Conversion Audience SEO 112

Basis

FEBRUARY 28, 2025

With features like "quick save," Pinterest is streamlining the process for users to save products they've discovered, and brands can capitalize on that with tactics like pin engagement retargeting or promotional creative messaging to help users continue down the path to purchase and increase overall conversion opportunities.

Social Advertising 82

Social Advertising Advertising Conversion Media 82