Ad Rants

OCTOBER 24, 2022

Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. Tutorials should be direct and dry--the goal is not to entertain, as your audience is here for a specific reason. Incorporate More Video into Your Website.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech Series

MARCH 6, 2023

Louis Bar & Grill, TikTok to dive into importance of curated content as entertainment evolves Loop Media, Inc, a leading multichannel streaming platform that provides curated music video, sports, news and entertainment channels for businesses, announced today that it will be participating in South by Southwest (SXSW) this week in Austin.

Media 84

Media Entertainment Advertising ROI 84

Single Grain

DECEMBER 21, 2023

Video generally gets a good ROI, making it one of the more productive marketing tactics to include in your strategy. A high-quality script with an engaging story is more entertaining than simply stating facts, so more viewers will tune into your videos. It’s a platform for entertainment and even some theatrics.

ROI 52

ROI Real Estate Entertainment Audience 52

Martech

NOVEMBER 15, 2022

Brands that want to sponsor sports, entertainment, music festivals and tours or charitable organizations can use the network to gain insights on how those audiences match up with the sponsor’s target. FIFA World Cup is another property that is particularly timely and included in the Audience Network offering. Why we care.

ROI 97

ROI Entertainment Cookies Audience 97

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. The campaign with Corkcicle proves the potential for enhanced ROI and brand awareness when you bring this authentic and successful content to the open web and connected TV.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Fuel Lines

APRIL 30, 2019

GameWorks Entertainment named Michael Sadowski its first CMO, effective January. Focus will likely be on experiential channels, considering those typically have high ROI for startups. PDQ relies primarily on local marketing surrounding it’s 66 locations, majority of which are in Florida.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

SEPTEMBER 15, 2023

Take practical steps for solid, ROI-driven output when you have to tighten your belt. Live (or die) by ROI to design a new budget. If you can entertain or uplift folks, you’ll take their minds off their troubles for a bit, and they’ll see you as a real person behind the screen. Reuse and recycle.

ROI 120

ROI SEO Education Entertainment 120

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Clearcode

OCTOBER 18, 2022

Activision Blizzard offers platforms with the most epic interactive gaming and entertainment experiences to bring people together with purpose and belonging. Founded: 2008 Headquarters: Santa Monica, US Specialties: Video Games, Entertainment, Consumer Products, Media, Film and TV, Gaming, and Production. Activision Blizzard.

Advertising 93

Advertising Entertainment Fashion Ad Inventory 93

Ad Monsters

OCTOBER 18, 2022

Because it now integrates innovative technologies that make it easier than ever to track marketing performance and see its return on investment (ROI). Data-driven OOH allows advertisers to plan campaigns more effectively and quantify the specific ROI the campaign delivered. . OOH delivers in the ROI category. in sales result.

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

Ad Monsters

OCTOBER 10, 2024

According to the Nielsen-Univision ROI of Inclusivity Study, experts expect Spanish speakers in the U.S. Starting with an ambitious goal, they offer over 10,000 hours of Spanish-language entertainment, ranging from telenovelas to original productions. Hispanic community by delivering culturally relevant high-quality entertainment. “My

Advertising 105

Advertising Geo targeting Entertainment Audience 105

Martech

MAY 23, 2022

There are simply too many distractions vying for audiences’ time, whether it be social media, entertainment channels, educational videos or other kinds of content. “ Eighty-six percent of virtual events deliver a positive ROI in [the first] six months,” Lovatt said. Source: Vanessa Lovatt.

Marketing 115

Marketing A/B Testing Audience MarTech 115

Martech Series

AUGUST 4, 2022

Helping the Music and Entertainment Industry. Digitalage will focus OOVE capabilities on the Music and Entertainment industry and enabling musicians and studios to fight against piracy and create new revenue streams. DRM Revenue. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

Entertainment 91

Entertainment Banner MarTech ROI 91

Martech Series

JUNE 24, 2022

A Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text. As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. Marketers should never forget that humans are visual creatures. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech Series

AUGUST 4, 2022

Its portfolio includes Airlines, Bluecap Future Finance, EdTech, Gaming, Life Sciences, Media & Entertainment, Smart Payments, and Travel & Hospitality Studios. Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI.

Machine Learning 86

Machine Learning Manufacturing Entertainment Finance 86

Martech Series

AUGUST 4, 2022

The Company maintains exclusive advertising and data sales representations in Pakistan with short-form video platform TikTok, full-stack programmatic platform Eskimi, app entertainment tool SHAREit and ad fraud protection service Spider AF. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. “We

Marketing 92

Marketing Ad Tech MarTech ROI 92

Single Grain

JULY 10, 2019

Now that “big data” has allowed us to collect large amounts of information, artificial intelligence has seen a major “comeback”, particularly in industries like technology, banking, marketing and entertainment. . How to Use Big Data Analytics to Grow Your Marketing ROI. How AI Can Help Both Recruiters and Job Candidates.

Machine Learning 86

Machine Learning Marketing Banner SEO 86

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech Series

OCTOBER 13, 2022

Innovid announced a partnership with Fox Corporation to measure cross-platform viewing consumption across its industry-leading portfolio of news, sports, entertainment, and streaming properties. A broad set of performance metrics are also available to connect TV to online and offline outcomes and prove ROI.

Audience 75

Audience ROI Entertainment MarTech 75

Martech

MARCH 7, 2024

Marketers are drilling into ROI, contract terms, spend and functionality. My favorite sessions Keynote Dan Gingiss, author of “The Experience Maker ,” presented a lively and entertaining discussion of his WISE framework for creating notable customer experiences. I expect that number to be much higher next year.

Impressions 112

Impressions MarTech ROI Entertainment 112

Martech Series

OCTOBER 25, 2022

Bubbl delivers relevant, situation-specific content and offers to app users, driving engagement and delivering ROI thanks to dynamic, context-based messaging across push notifications, video or audio content surveys and mcommerce and using a variety of contextual triggers including geofencing.

Marketing 80

Marketing GDPR MarTech ROI 80

Banner Flow

DECEMBER 16, 2021

The report highlights that, across the past two years, social media user behaviour is evolving to lean more towards making connections, plus seeking entertainment and news. After all, it’s engaging, entertaining and remains one of the biggest trends in the industry. Video can be key to any brand’s social media advertising strategy.

Media 98

Media Advertising ROI Entertainment 98

Martech

NOVEMBER 9, 2021

How Sony Interactive Entertainment built a winning marketing data strategy. Using community clustering and other types of segmentation in this way will ultimately drive incremental ROI. How Reckitt gained a competitive advantage with first-party data. How to build a successful RevOps team.

MarTech 110

MarTech Audience ROI Entertainment 110

VideoWeek

MARCH 26, 2025

Our brand safety partners add value not just by ensuring compliance with ad regulations and industry standards, but also through their technology that detects and prevents ad fraud, enhancing the quality of our ad inventory and driving higher ROI for our advertisers.

Education 59

Education Cookies Ad Tech Media 59

Single Grain

JULY 12, 2019

But if you do it right, the ROI is there. Make sure you have a system in place to determine your ROI and know that your investment might take a while to show the returns you’re looking for. That’s a terrible ROI. You have to entertain or educate them – or, hopefully, both. Click here to download your free guide right now!

ROI 102

ROI Banner Audience SEO 102

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Martech Series

SEPTEMBER 13, 2022

Customers share first-hand accounts of pipeline impact and marketing ROI of multi-channel ABM strategy. “The ABM Success Series gives our customers a forum to share how they’ve accelerated the customer journey and shortened sales cycles to positively impact ROI. .

Marketing 68

Marketing ROI Conversion Entertainment 68

MNTN

FEBRUARY 13, 2025

Bundles may comprise dozens or even hundreds of different channels, typically including local stations, news, entertainment, and premium channels. Increasing Subscriber Churn For decades, multichannel video programming distributors represented the gold standard in TV-based entertainment.

Communications 52

Communications Conversion Entertainment Audience 52

Digiday

FEBRUARY 2, 2023

Over the past two years, the metaverse has been marketers’ preferred wall to throw things against, with brands pumping millions of dollars into virtual events and NFT drops with little concern over the ROI of those activations. But as a recession mounts, the need to generate tangible revenue from the metaverse has become increasingly urgent.

Pop-Up 69

Pop-Up Entertainment Education ROI 69

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI. 23% of U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

FEBRUARY 14, 2020

Look how seamlessly Poo-Pourri has fun in turning an awkward topic into something entertaining and worth sharing. Look how seamlessly Poo-Pourri has fun in turning an awkward topic into something entertaining and worth sharing. In this case, the viewers get to learn about the service while also being entertained.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Martech

NOVEMBER 28, 2023

Tailored services, such as offering choices in bedding, room amenities, room temperature, lighting or entertainment based on past stay data, can significantly enhance the guest experience. The collected data can also inform the design of marketing campaigns aligned with individual customer profiles.

Machine Learning 106

Machine Learning Communications Food ROI 106

Digiday

APRIL 5, 2023

On April 7, the media and entertainment network Fandom is kicking off a year-long agreement with gaming festival series DreamHack. Representatives of both companies declined to share specific financial details regarding the partnership, but stressed that revenue generation and measuring ROI are not primary concerns.

Entertainment 68

Entertainment ROI Media Audience 68

Martech Series

NOVEMBER 23, 2022

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. With immersiion, brands across the globe are presented with an opportunity to get extremely close to the end consumer – an engaged and entertained audience – with contextually relevant, personalised and authentic messaging.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

OCTOBER 19, 2022

This year’s event will focus on engaging, entertaining, and converting before, during, and after events. Spread across five different presentation tracks (Brand & Beyond, ROI, Data and Impact, Interactivity and Maximizing Resources) the announced list of speakers already includes: Emily Ketchen, CMO, Lenovo. conference.

Communications 63

Communications ROI Entertainment MarTech 63

Martech Series

JANUARY 2, 2023

Nearly three quarters of CMOs rely on social media and search engine statistics to measure marketing ROI, while less than half depend on customer experience statistics. B2B buyers are time poor, just like modern consumers, so we need to move to more entertaining short form content to engage and entertain.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech Series

AUGUST 5, 2022

X1 Esports and Entertainment Ltd , a video games and creator economy portfolio company which owns and operates a growing Esports franchise, is pleased to announce the closing of the previously announced transaction with Tyrus LLC (“Tyrus”), an influencer management firm empowering gamers, content creators and influencers (“the Transaction”).

Entertainment 81

Entertainment MarTech ROI Marketing 81