VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030.

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Education Cookies Ad Tech Media 59

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

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MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots. What Is MVPD?

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Communications Conversion Entertainment Audience 52

Single Grain

FEBRUARY 14, 2020

This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted. Another thing to learn from this video is the incredible creativity in using blatant humor and a complete lack of euphemisms for brand storytelling.

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Non-Profit Audience Entertainment Brand Awareness 141

Single Grain

SEPTEMBER 13, 2019

Wyzowl recently released their 2019 Video Marketing Statistics Report , which incorporated feedback from over 600 marketing respondents. They discovered the following: 87% use video in their marketing strategy. 83% of marketers claimed to have gotten a good ROI from video. 12% would like to see product demo videos.

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Marketing SEO Conversion Rate Banner 112

Ad Beat

DECEMBER 10, 2019

In today’s post, let’s go over a few ways in which you can make video work in your favor: Choose the right video ad format: In order to best deliver your video content to your target audience, it’s important to understand which format is the most suitable for your marketing campaign. Source: Facebook Business.

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Video Ads Advertising Entertainment Audience 52

Automatad Inc.

OCTOBER 27, 2023

Share Tweet Share Video is the king of content format and is witnessing unbelievable annual growth. million digital video viewers, of which 91% of the consumers prefer video content. 92% of the marketers say they got high ROI using video marketing. It needs extra technical work and elements like a video player.

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Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. This is, of course, due to video ad monetization. However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit.

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MNTN

JANUARY 6, 2025

Step 7: Launch Your Campaign : Activate your campaign and deliver ads across OTT platforms directly to your target audience. Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

JULY 19, 2023

Because of that, more advertisers are investing in Instagram ads. And since over 90% of the platform’s users follow at least one business, this is an effective platform to achieve a decent advertising ROI. For users to better find your ads, include product tags in your post. This Sephora ad is a great example.

Media 73

Media Advertising A/B Testing Education 73

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. Users love consuming video, more so with the convenience of their mobile devices. Long form video ads are clearly not optimal for the mobile environment.

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Rich Media Impressions Video Ads Ad Inventory 52

InMobi

JANUARY 16, 2018

It’s important, therefore, to look beyond just the advantages of scale and seek out more meaningful audience attention that can deliver engagement and action across multiple stages of the user funnel with just one impactful ad, drastically altering ROI. Get them to take selfies via ads, with their favourite stars.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

Single Grain

JUNE 19, 2023

You may be surprised to learn that the arts and entertainment sector produces the highest CTR of any industry on Google Ads: As stated previously, Google has different types of advertising to promote your brand and products/services. With Google Ads, you can attract leads looking for product information. For example, 89.5%

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

AUGUST 3, 2023

This is where programmatic advertising comes in: With programmatic ads, marketers can automate the process of buying ad space. This way, you can use programmatic ad spend to stay on budget while making your ROI. Creating a display ad budget is essential for all businesses, especially SMBs. What’s changing?

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Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. State Farm has made something as tedious as insurance entertaining. . 31 Top Digital Marketing Campaign Examples.

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Marketing Audience Media ROI 141

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

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Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders. PWN Games.

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Ad network Banner Video Ads Header Bidding 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Non-Profit Retargeting Audience 52

MNTN

FEBRUARY 15, 2024

Disadvantages of Linear TV Advertising Here are some of the main challenges and limitations of Linear TV advertising : Lack of Measurement : Unlike digital platforms, linear TV offers limited capabilities for tracking and measuring ad performance.

Advertising 98

Advertising Audience Retargeting Food 98

Single Grain

AUGUST 3, 2021

.” Now that you have a better idea what streaming TV ads are and the benefits of Hulu as a streaming TV ad platform, let's discuss the different ad options that Hulu offers. Types of Ads That You Can Run on Hulu. Hulu offers different types of ad choices to target viewers in a relevant manner.

Advertising 59

Advertising Video Ads Audience Impressions 59

InMobi

JUNE 12, 2020

In fact, as travel remains subdued and TV consumption continues to shift towards subscription services like Netflix and Disney+, mobile apps outside of the walled gardens will provide the highest ROI. Last year, more than 250 million mobile game apps were downloaded and entertainment apps were downloaded well over 230 million times.

Advertising 52

Advertising ROI Cookies Audience 52

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. We enable sports fans to watch their favourite sport live wherever they want.

Food 52

Food Ad Tech Media Agency 52

Single Grain

AUGUST 23, 2019

In fact, Neil Patel has said that “ 62% of B2B marketers rated storytelling as an effective content marketing tactic”: Still, many businesses lack any type of storytelling in their marketing strategy – which no doubt has a direct impact on the ROI of their marketing campaigns. How a Brand Persona Plays Into Effective ROI.

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Marketing Audience Banner Impressions 111

Single Grain

AUGUST 7, 2023

These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. Interstitial Ads : Full-screen ads that appear between different pages or sections of an app or mobile website. Video Ads : Short video clips promoting a product or service.

Advertising 52

Advertising Mobile Ads Banner Video Ads 52

Single Grain

AUGUST 2, 2023

In this ad for Poo-Pourri, they certainly do all three things: Interest Once you’ve hooked your audience, it’s time to nurture their interest. Provide them with engaging content that not only entertains but also educates or adds value. Action The ultimate goal of your YouTube ad is to drive action.

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A/B Testing Conversion Rate Video Ads Audience 52

Single Grain

JUNE 30, 2022

Programmatic advertising utilizes algorithms to get your ads in front of your audience. You need a combination of algorithmic automation and human intelligence to drive the best ROI. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Performance Measurement.

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Agency Advertising Retargeting Conversion 52

Martech Series

DECEMBER 22, 2022

With Snap Ads, Marriot Bonvoy saw a 3.4x greater ROI and 35% more bookings than other platforms. For three days, Spinnaker Nordic experimented with Snapchat ads, and the results were astounding. Using Snapchat marketing, GCCFriday saw a remarkable 150 percent increase in sales.

Audience 86

Audience ROI Advertising Media 86

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

AdvertiseMint

SEPTEMBER 18, 2023

In this article, you’ll learn: How to accurately calculate your CAC Smart ways to reduce it How customer experience impacts it Tips to improve your customer acquisition strategy And powerful ideas to boost your ROI. This includes marketing expenses like: Paid search ads (e.g., SMB clients. This plays a key role in customer retention.

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Conversion Rate Conversion ROI A/B Testing 52

Single Grain

JANUARY 2, 2024

Since short-form video generates the highest ROI of any social media marketing strategy, you should explore your options for producing videos that highlight what your brand does best. X is best for B2C brands in various industries, such as entertainment, health/fitness, travel, food/beverage and home.

Media 52

Media Audience Education Entertainment 52

Monetize More

MAY 16, 2023

While Disney Plus initially launched as an ad-free platform, the introduction of ads is expected to generate additional revenue streams and help offset the costs of producing high-quality content. The acquisition of other major entertainment companies, such as 21st Century Fox, has further solidified its position.

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Ad Inventory Entertainment Audience Advertising 52

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020.

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Marketing Media Entertainment Agency 52

Single Grain

OCTOBER 1, 2020

At Single Grain, we’re all about ROI, and we want to help you make sure that you’re getting the biggest return on your blogging efforts possible. The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Adtelligent Out-stream video ad formats.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JUNE 20, 2023

Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! By understanding and leveraging these aspects, businesses can create a seamless and personalized experience for their audience, ultimately driving increased engagement and ROI. Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

AdvertiseMint

JANUARY 24, 2024

By automatically displaying your ads to people who are most likely to care based on their interests and habits. Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. This means better ROI for your digital advertising campaigns. Pretty cool, right?

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Advertising Ad Exchange Pop-Up Demand Side Platform 52

Lemonads

NOVEMBER 8, 2020

Snap Ads Also known as single image or video ads, snap ads allow you to display a full-screen advert while users are in between stories. These ads can last as long as 10 seconds, feature complex graphics, and boast of cool animations that increase the chances of engaging your audience.

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