Adweek
JULY 21, 2023
Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption.
Digiday
OCTOBER 12, 2022
However, Nadella’s guest appearance — in addition to other newly announced partnerships with enterprise giants such as Accenture, Adobe and Autodesk — are all interpreted as signals for how Meta hopes to reinvent itself to rely on more than social advertising. Autodesk is adding ways for architects and designers to review 3D models.
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Digiday
OCTOBER 12, 2022
As Glazer explained, paid social advertising campaigns will be implemented across TikTok, Snapchat, YouTube, Instagram, Twitter, Google Display, and more, leading up to a nationwide exposure leading up to Marvel’s cinematic release of Black Panther: Wakanda Forever, which will include a Snapchat takeover and a Twitter premiere sponsorship.
Basis
JUNE 14, 2022
TikTok is an entertainment platform, after all! Again: this is an entertainment platform! On the flip side, TikTok offers a refreshing creative challenge for marketers, asking them to think about audience entertainment (and a nice potential boost in brand awareness) first , and CTAs second. . PandaExpress @funnyasiandude ?
Single Grain
MARCH 3, 2023
There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.
Basis
MAY 24, 2023
CTV (as friends call them) is a fantastic storyteller, keeping even the most skeptical cookout guest entertained and engaged. Each month, our team of digital advertising experts rounds up the most important (and entertaining) bits of news, thought leadership, and insights, and delivers them straight to marketers’ inboxes.
Martech Series
JANUARY 2, 2023
B2B buyers are time poor, just like modern consumers, so we need to move to more entertaining short form content to engage and entertain. When it comes to B2B tech marketing, the main development as I see it is a continued movement to make sure that ‘B2B’ marketing doesn’t stand for ‘Business 2 Boring’.
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