Digiday

JUNE 27, 2024

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games. Mobile games have evolved into a premium advertising channel — mass-market interactive entertainment.

Video Ads 75

Video Ads Entertainment Audience Media 75

Martech Series

NOVEMBER 18, 2022

. “Advertisers are beginning to move away from META and YouTube and towards TikTok to reach their vast follower base,” said Maria Rua Aguete Senior Director in Omdia’s Media and Entertainment practice group. Our trackers for social media viewing time show that consumers spent more than half an hour on TikTok in 2022.

Video Ads 91

Video Ads eCommerce Advertising MarTech 91

Ad Monsters

DECEMBER 5, 2024

Consumers are bombarded with overlapping ads from different brands, such as retail, pharma, and entertainment, competing for attention in the same space. The mobile in-app environment offers a different ad experience.Consumers spend 92% of their mobile time in apps, where ads can take full advantage of 100% of the screen real estate.

Real Estate 97

Real Estate Retail Audience Conversion 97

Martech Series

JANUARY 19, 2023

Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers’ journey outside the traditional ad break. The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. Marketers want to stand out in the shift to streaming.

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

AdvertiseMint

DECEMBER 21, 2024

Short-Form Video Dominance Short-form video ads will continue to be a dominant force on TikTok. Expect to see increased use of interactive elements such as augmented reality (AR) filters and live shopping features, which will make ads more engaging and immersive.

Advertising 52

Advertising ROI Entertainment Video Ads 52

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 70

Video Ads Demand Side Platform Impressions Brand Awareness 70

Brid.tv

SEPTEMBER 18, 2024

It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. Nonetheless, populating your website or app with numerous video ads isn’t exactly the way to go.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

Smarty Ads

JUNE 29, 2023

In an era dominated by smartphones and a constant thirst for on-demand content, mobile video advertising has emerged as a formidable force in the marketing world. With the ability to captivate audiences in the palm of their hands, businesses are harnessing the power of mobile video ads to engage, entertain,

Video Ads 52

Video Ads Entertainment Audience Advertising 52

Digiday

NOVEMBER 20, 2022

.” Efforts reached a fever pitch back in October with Natalist’s “Always in Awe” campaign, which ran across streaming services like Hulu, NBC and Disney Entertainment (including Freeform, FX, ABC, Discovery, The CW and Tubi). It will run across linear television in the coming months.

Video Ads 67

Video Ads Brand Awareness Audience Entertainment 67

InMobi

DECEMBER 24, 2014

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Marketers will spend over $1.4

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Karola Karlson

JANUARY 13, 2025

Also IN: Ad creatives done with AI tools (the top Q4 2024 trend was UGC-style video ads) that perform worse than ads done by experienced graphic desigers. Democracy: more small brands able to launch digital ad campaigns without hiring an agency. Engagement on social media and elsewhere.

Marketing 98

Marketing ROI Pop-Up Media 98

AdvertiseMint

JANUARY 12, 2025

Crafting Compelling Ad Content Creating content that resonates with Reddit users requires a genuine and authentic approach. Therefore, crafting adverts that spark conversation or provide entertainment can lead to better engagement. Image ads allow you to present a single image to Reddit users.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

MNTN

DECEMBER 4, 2023

Highlight your brand at the beginning and end of the ad, and pair on-screen text with dialogue or a strong voiceover to reinforce your message. Roku With its large audience and presence as a staple in many modern home entertainment centers, Roku is perfect for personalized and impactful ad placements.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

MNTN

DECEMBER 4, 2023

Highlight your brand at the beginning and end of the ad, and pair on-screen text with dialogue or a strong voiceover to reinforce your message. Roku With its large audience and presence as a staple in many modern home entertainment centers, Roku is perfect for personalized and impactful ad placements.

Video Ads 52

Video Ads Audience Advertising Conversion Rate 52

InMobi

SEPTEMBER 10, 2020

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video.

Pop-Up 52

Pop-Up Video Ads Entertainment Impressions 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. households.

Retail 129

Retail Entertainment Video Ads Marketing 129

Digiday

JANUARY 29, 2023

Media companies serving in-cinema advertising aren’t just competing with each other, they’re competing with a plethora of new entrants, with CTV growth, Netflix introducing an advertising tier, and TikTok competing for consumers’ entertainment time,” said Chickering.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Martech Series

OCTOBER 20, 2022

SpringServe, the leading independent TV ad serving platform, announced that VIZIO will be leveraging the SpringServe Tiles solution to enhance the content discovery experience across VIZIO SmartCast for millions of users in the US.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Monetize More

DECEMBER 29, 2022

The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Martech Series

JANUARY 3, 2023

Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros.

Audience 82

Audience Entertainment Ad Inventory MarTech 82

Martech

APRIL 1, 2024

“We’ve been trying to compete for media dollars by talking about how gaming is mass entertainment for playing the ‘scale’ card,” said IAB’s vice president, Experience Center Zoe Soon, at IAB PlayFronts this week. Gaming is entertainment- plus.” But a gamer is more than a consumer.

Pop-Up 108

Pop-Up Entertainment Audience MarTech 108

MNTN

MAY 12, 2023

Connected TV is set to win big during the 2023 upfronts, according to a new article from Forbes, as advertisers allocate a growing share of their total video ad budget to the platform.

Entertainment 98

Entertainment Video Ads Conversion Advertising 98

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

InMobi

MAY 4, 2020

Video is the most preferred format on programmatic Video accounts for 40 percent of all programmatic ad spends in Southeast Asia. In Q1 2020, Shopping, News, Technology, Entertainment and Dating were the top spending verticals. The top 5 categories saw over 100 percent growth in ad spends.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

illumin

DECEMBER 1, 2023

Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

MNTN

NOVEMBER 17, 2023

While a lot was on the table, from AI to royalties, the strikes demonstrate how much the entertainment world has shifted with the rise of streaming and the need for updated policies for those that create all the content viewers are so eager to consume.

Ad Tech 98

Ad Tech Retail Entertainment Video Ads 98

InMobi

JUNE 9, 2020

As a sequel to our blog on the video programmatic spends across Asia , we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video Engagement driven by vertical videos is 3X of horizontal videos.

Click Through Rate 52

Click Through Rate Banner Finance Video Ads 52

Martech Series

AUGUST 17, 2022

“While Mediaocean continues to invest in new capabilities for delivery and measurement in the CTV and video space, we are also deeply committed to advancing creative production and creative management capabilities as well,” said John Nardone, President of Mediaocean.

A/B Testing 87

A/B Testing Entertainment Video Ads MarTech 87

Digiday

OCTOBER 5, 2022

Making video ads actionable. For video ads produced without a QR code, these can be added as an overlay, branded frame around the video or an end card. Video ads are increasingly cinematic, which, while entertaining, doesn’t automatically ensure the successful delivery of marketing goals and KPIs.

Audience 68

Audience Marketing Video Ads Entertainment 68

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots. What Is MVPD?

Communications 52

Communications Entertainment Conversion Audience 52

MNTN

DECEMBER 3, 2024

More Americans Are Opting In for Commercials You may think that commercial-free entertainment represents the biggest draw of OTT services, but that’s not exactly the case. While some consumers value the ad-free nature of streaming content, most want a good mix of value and convenience.

Audience 52

Audience Entertainment Advertising Marketing 52

Ad Beat

APRIL 10, 2024

For instance, this example feels like the sort of how-to guide you’d see from a financial publisher like CNBC or NerdWallet: Source: Adbeat Video TurboTax keeps its video ads short and sweet, with most of its top spenders running for 6 – 12 seconds. But it clearly doesn’t lack spending power, shelling out an estimated $41.6

Video Ads 82

Video Ads Finance Display Advertising Audience 82

VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030.

Education 59

Education Cookies Ad Tech Media 59

Adtaxi

MARCH 22, 2022

Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products, and targeted ads even show up as we stream our favorite shows. Everywhere you look, video is an integral part of the user experience. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

Monetize More

MAY 26, 2023

Make sure that your mobile site is not slow even if you load in your ad codes. Make sure that if you are working with video ads, the sound is switched off by default. Test, test, and TEST different ad formats What works for one type of website may not necessarily work for another.

Mobile Ads 86

Mobile Ads Banner Entertainment Video Ads 86