Martech Series

NOVEMBER 18, 2022

. “Advertisers are beginning to move away from META and YouTube and towards TikTok to reach their vast follower base,” said Maria Rua Aguete Senior Director in Omdia’s Media and Entertainment practice group. Our trackers for social media viewing time show that consumers spent more than half an hour on TikTok in 2022.

Video Ads 91

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Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Martech Series

JANUARY 19, 2023

Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers’ journey outside the traditional ad break. The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. Marketers want to stand out in the shift to streaming.

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MNTN

DECEMBER 4, 2023

Highlight your brand at the beginning and end of the ad, and pair on-screen text with dialogue or a strong voiceover to reinforce your message. Roku With its large audience and presence as a staple in many modern home entertainment centers, Roku is perfect for personalized and impactful ad placements.

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MNTN

DECEMBER 4, 2023

Highlight your brand at the beginning and end of the ad, and pair on-screen text with dialogue or a strong voiceover to reinforce your message. Roku With its large audience and presence as a staple in many modern home entertainment centers, Roku is perfect for personalized and impactful ad placements.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

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Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

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Digiday

NOVEMBER 20, 2022

.” Efforts reached a fever pitch back in October with Natalist’s “Always in Awe” campaign, which ran across streaming services like Hulu, NBC and Disney Entertainment (including Freeform, FX, ABC, Discovery, The CW and Tubi). It will run across linear television in the coming months.

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VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

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VideoWeek

JUNE 16, 2023

The founding members (including Vevo, Scripps and Chicken Soup for the Soul Entertainment) offer over 2,200 independent streaming touchpoints, according to the ISA. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

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InMobi

SEPTEMBER 10, 2020

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video.

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Digiday

JANUARY 29, 2023

Media companies serving in-cinema advertising aren’t just competing with each other, they’re competing with a plethora of new entrants, with CTV growth, Netflix introducing an advertising tier, and TikTok competing for consumers’ entertainment time,” said Chickering.

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InMobi

DECEMBER 24, 2014

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Marketers will spend over $1.4

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Digital Turbine

JUNE 19, 2023

Attention studies show that video ads in mobile game environments can lead to better recall and more positive brand association. Drive Word of Mouth Referrals Brands are now incorporating interactivity into video ads with gamified elements that let people engage with a brand in ways they never have before.

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Martech Series

OCTOBER 20, 2022

SpringServe, the leading independent TV ad serving platform, announced that VIZIO will be leveraging the SpringServe Tiles solution to enhance the content discovery experience across VIZIO SmartCast for millions of users in the US.

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Martech Series

JANUARY 3, 2023

Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros.

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VideoWeek

APRIL 23, 2024

percent, revealing the appetite among advertisers to capitalise on growing engagement in online entertainment, and its associated digital ad formats. Just behind podcasts (+23 percent) and CTV, social video ad spend also climbed 20 percent YoY, with all three categories outperforming the wider digital ad market.

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InMobi

MAY 4, 2020

Video is the most preferred format on programmatic Video accounts for 40 percent of all programmatic ad spends in Southeast Asia. In Q1 2020, Shopping, News, Technology, Entertainment and Dating were the top spending verticals. The top 5 categories saw over 100 percent growth in ad spends.

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Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. households.

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InMobi

JUNE 9, 2020

As a sequel to our blog on the video programmatic spends across Asia , we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video Engagement driven by vertical videos is 3X of horizontal videos.

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Monetize More

DECEMBER 29, 2022

The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.

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Brid.tv

FEBRUARY 16, 2023

Video ad monetization is one of the most profitable solutions for generating revenue from video content. As a result, many publishers are looking for ways to incorporate video into their business strategies. Video Content for Publishers From Brid.TV Join us now and let us streamline your monetization strategy.

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Ad Beat

APRIL 10, 2024

For instance, this example feels like the sort of how-to guide you’d see from a financial publisher like CNBC or NerdWallet: Source: Adbeat Video TurboTax keeps its video ads short and sweet, with most of its top spenders running for 6 – 12 seconds. But it clearly doesn’t lack spending power, shelling out an estimated $41.6

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MNTN

MAY 12, 2023

Connected TV is set to win big during the 2023 upfronts, according to a new article from Forbes, as advertisers allocate a growing share of their total video ad budget to the platform.

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Digital Turbine

APRIL 18, 2023

The primary usage of games is for passing time and entertainment. said their primary motivation for playing mobile games was just killing time or entertainment. Because mobile games are primarily used at times of boredom, their users are open to discovering new titles for those times they want to be entertained. and the U.S.)

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Ad Beat

MARCH 28, 2024

Let’s get into it… Netflix Ad spend and networks Adbeat’s estimated data shows that Netflix has spent $40 million on display ads in the US over the past six months, with the vast majority of its budget going to video ads. That’s hardly surprising — it’s a video platform, after all.

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MNTN

NOVEMBER 17, 2023

While a lot was on the table, from AI to royalties, the strikes demonstrate how much the entertainment world has shifted with the rise of streaming and the need for updated policies for those that create all the content viewers are so eager to consume.

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Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

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VideoWeek

JULY 13, 2022

The European Video Awards (“the EVAs”) celebrated the best and brightest in video and CTV advertising. Best Social Video Campaign – Zefr, TikTok, M&S and Mindshare. Best Use of Data in a Video Campaign – Finecast and Wavemaker for BMW. Porsche AG & Twitch.

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illumin

DECEMBER 1, 2023

Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

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Martech

APRIL 1, 2024

“We’ve been trying to compete for media dollars by talking about how gaming is mass entertainment for playing the ‘scale’ card,” said IAB’s vice president, Experience Center Zoe Soon, at IAB PlayFronts this week. Gaming is entertainment- plus.” But a gamer is more than a consumer.

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Pop-Up Entertainment Audience MarTech 96

Digital Turbine

APRIL 10, 2023

Jumpstart your week here: Mobile games are our most popular form of kill-time entertainment. And there is no better place to grab that active attention than in-game ads. Users actively pay attention to Digital Turbine ads for a combined 22 seconds, compared to just 1.6 seconds for mobile web video ads and 2.5

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Digiday

OCTOBER 5, 2022

Making video ads actionable. For video ads produced without a QR code, these can be added as an overlay, branded frame around the video or an end card. Video ads are increasingly cinematic, which, while entertaining, doesn’t automatically ensure the successful delivery of marketing goals and KPIs.

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Digital Turbine

AUGUST 5, 2022

Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 Eaglepoint across Belgium and the Netherlands. The Nerf Elite 2.0

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Ad Monsters

APRIL 24, 2024

Conversely, Spotify is modern-day radio – listeners keep the audio on when the app is open, allowing your ads to be seen and heard during active listening sessions We caught up with Logan Welbaum, founder of Plai, to learn how this new e-learning initiative is reshaping the industry. LW: It’s the perfect retargeting machine.

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InMobi

NOVEMBER 16, 2021

This article first appeared on The Drum RCTI+, the popular video and audio streaming app from Indonesia, has partnered with InMobi to monetize its video ad revenues while ensuring a non-intrusive content viewing experience. The engaging content on the app rakes in an impressive 80% video completion rate.

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