InMobi

AUGUST 11, 2017

Measuring viewability metrics Viewability is a big barrier for brands and retailers. Studies from InMobi revealed that with the right technologies, advertisers can experience up to two times the industry standard for video viewability. The viewable and human rate is so high because load time is only 0.6

Viewability 52

Viewability Advertising Video Ads Retail 52

Ad Monsters

JANUARY 6, 2023

Frans Vermeulen, VP of Strategy & Market Development, Media & Entertainment Vertical at TransUnion. Matt Spiegel, EVP, Media & Entertainment Vertical, TransUnion. Ad spend growth is one of many development areas we can expect. Viewership and advertiser interest in the US are also on the rise. .

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

Basis

NOVEMBER 2, 2022

Viewability rate originated as a measurement for video ads on desktops and has since expanded to mobile, CTV, and OTT video advertising. A video ad is considered viewable when at least 50% of it is visible on the screen for at least two seconds. Viewable cost per mille (VCPM) describes the cost for one thousand viewable impressions.

Advertising 97

Advertising Viewability Demand Side Platform Video Ads 97

VideoWeek

NOVEMBER 15, 2024

“BILD means journalism that moves, informs and entertains millions of people,” said Marion Horn, BILD editor-in-chief. Channel 4 App Launches on Apple Vision Pro The Channel 4 streaming app has launched on Apple Vision Pro, the UK broadcaster announced on Tuesday, making Channel 4 programming viewable on the mixed reality headset.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

InMobi

MAY 4, 2020

In Q1 2020, Shopping, News, Technology, Entertainment and Dating were the top spending verticals. News is the biggest programmatic spender Programmatic video ad spends grew 7 percent YoY in India with the top verticals being News, Shopping, Business, Entertainment and Finance. Programmatic Video Advertising in ANZ 1.In-app

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Digiday

APRIL 18, 2023

As augmented reality becomes more accessible, agencies are partnering with sports teams and entertainment venues to engage consumers with mixed reality experiences. This year, 52 NBA games were made viewable through Meta’s Oculus headset, and it featured five immersive broadcasts with live commentary from NBA stars and special guests.

Agency 75

Agency Entertainment Viewability Impressions 75

Digiday

OCTOBER 10, 2022

The DMV newsletter will include content from the Metro desk, as well as other stories for a local audience, such as sports, lifestyle and entertainment articles. Newsletter viewability isn’t determined by platforms’ algorithms, Berkowitz added. It will publish every weekday at 7 a.m. The DMV is a very busy area.

Viewability 76

Viewability Ad Inventory Audience Entertainment 76

Digiday

OCTOBER 11, 2022

These DOOH advertisements offer viewability, contextual relevance, brand safety and close proximity to the point of purchase — all while being privacy-friendly. A last-minute marketing message can be the difference between one brand’s product being added to the shopping cart or not. Unpacking the value of place-based advertisements.

Retail 75

Retail Media Viewability Brand Awareness 75

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. The real upfront market. The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins.

Marketing 69

Marketing Viewability Agency Ad Tech 69

InMobi

JULY 20, 2020

In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news. The OM SDK is an industry-wide standard that offers a common code for facilitating third-party in-app viewability measurement with one SDK. weather, utilities and more.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

InMobi

MAY 4, 2020

The Rise of Digitally Connected TV Video has been the most popular form of entertainment for the masses ever since television went mainstream but consumers are moving away from pre-programmed linear TV to connected TV. As eMarketer’s U.S. The gap between pay TV viewers and those who forgo traditional TV is closing.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

Digital Turbine

AUGUST 5, 2022

Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 Eaglepoint across Belgium and the Netherlands. The Nerf Elite 2.0

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

InMobi

JANUARY 16, 2018

Also, until recently, with differing global standards of viewability and a lack of independent third-party verification, marketers had been hard-pressed to find a single source of truth to measure campaign effectiveness.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

VideoWeek

DECEMBER 20, 2022

The word game craze will continue strong into 2023 with more companies getting in on the trend and introducing new daily games that provide quick entertainment for a shorter attention span that utilise punchy, contextually relevant content. Lastly, attention-based metrics will start replacing viewability metrics mid-funnel.

Cookies 126

Cookies Audience Media Ad Tech 126

InMobi

OCTOBER 20, 2020

The In-app Advantage: The increased usage of Gaming and Entertainment apps is opening doors for advertisers who are looking to reach the audiences that will future-proof their media strategies.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

VideoWeek

NOVEMBER 8, 2024

It describes Independent TV as “a mix of short-form daily news, hard-hitting documentaries, and regular mid-form lifestyle and entertainment formats from travel to music”, all of which is distributed via The Independent’s website and app, social video channels, and a dedicated CTV app. Read more on VideoWeek.

Ad Tech 52

Ad Tech Media Agency Audience 52

Digiday

NOVEMBER 20, 2022

Horizon Media relaunched its Scout sports & entertainment unit as Horizon Sports & Entertainment , and hired ex-Turner Broadcasting president David Levy and ex-Momentum CEO Chris Weil as co-CEOs and equity partners in it. Attention data from Lumen Research is being incorporated into its global planning platform Converged.

Media 69

Media Pop-Up Marketing Entertainment 69

InMobi

MARCH 7, 2018

The target audiences that brands have been chasing since the inception of advertising have chosen mobile as the primary screen for entertainment. The panelists also shared that while attribution is a large, all-encompassing term, certain hygiene factors have emerged - brand safety, viewability and anti-fraud capabilities.

Media 52

Media Cookies Viewability Audience 52

InMobi

DECEMBER 28, 2020

and across the globe stuck at home and eagerly looking to entertain themselves. This kind of digital advertising has the potential to combine the many benefits inherent in digital and in-app marketing (tracking, viewability, programmatic capabilities, personalization, targeting etc.) It can be the best of both worlds.

Viewability 52

Viewability Entertainment Advertising Audience 52

Brid.tv

MARCH 9, 2023

Many factors come into play in achieving a successful monetization strategy — ad viewability , ad placement, analytics, etc. When users find videos interesting, informative, or entertaining, they are more likely to visit again for more content, increasing overall engagement and loyalty toward a publisher’s website.

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

InMobi

JANUARY 26, 2017

Industries such as travel, fashion and entertainment can guide customers through virtual holiday tours, product trials, movie trailers and encourage transactions. Video ad formats such as vertical, 360 degree and virtual reality (VR) videos are the next frontier and will bring an immersive and interactive experience to users on the go.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Brid.tv

SEPTEMBER 18, 2024

If you have large video libraries you’ll see significant benefits from these video ads, especially pre-roll ads, which can result in viewability rates of up to 70%. Our exclusive video library has thousands of monetizable videos across various content verticals (DIY, Sport, Auto, Health, Entertainment, and more).

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

Ad Monsters

OCTOBER 7, 2022

Montenes explained how A&E Networks was the first to do a guaranteed against business outcomes—they put tracking in store locations, website visitation, and, more recently, viewability. Sean Kiely, Head of Gaming & Esports at Fandom, pointed out that they do not refer to their audience as gamers but as entertainment fans.

Pop-Up 89

Pop-Up Audience Ad Tech Media 89

InMobi

MAY 21, 2019

Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018. Share of ad spending taken up mobile: More than 29 percent of all ad spending period will go towards mobile in the near future.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Automatad Inc.

OCTOBER 27, 2023

The content ranges from informational videos to entertainment videos. It increases viewability and, thereby, the CPMs of the video ads. It will make them engage with your videos more, increase the ad viewability, and thereby, the opportunity to serve ads and monetize. Paywall A paywall is the common video monetization strategy.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

InMobi

AUGUST 2, 2021

. “I know that for 15 minutes while people are playing a game, I have their undivided attention to insert my brand in there,” said Cameron Kelly, Director of Strategy at creative agency United Entertainment Group. While some ad options are only good at the top of the funnel (reach, scale, viewability, etc.) above average.

Advertising 52

Advertising Click Through Rate Audience Agency 52

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

InMobi

JUNE 12, 2020

Mobile app ecosystem offers comprehensive support for third-party measurement solutions to measure campaign effectiveness, across the marketing funnel - be it to measure viewability (based on OM SDK standards), audience reach metrics or any conversion metrics (for example lead generation). Further, consider these stats from 2019.

Advertising 52

Advertising ROI Cookies Audience 52

VideoWeek

MARCH 28, 2024

Top Stories Sony Launches FAST Channels Across Europe Sony Pictures Entertainment, Sony’s media and production arm, announced this week it is launching 54 free ad-supported streaming TV (FAST) channels across Europe, on FAST platforms including LG Channels, Samsung TV Plus, and TiVo+. .

Entertainment 52

Entertainment Media Agency Ad Tech 52

Clearcode

AUGUST 13, 2023

Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Gaming, social, utility, and entertainment companies are quite dependent on in-app advertising (IAA). What’s also important to mention is viewability.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Digital Remedy

JANUARY 31, 2022

A rise in digital device ownership, combined with increased consumer demand for this type of entertainment content, has fueled the increase in digital audio consumption we’re witnessing today. Be Conversational, But Keep it Brief: A friendly tone transitions listeners between entertainment content and ads. this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

Retail 97

Retail Agency Media Ad Tech 97

VideoWeek

SEPTEMBER 1, 2023

Top Stories Disney Shareholders Sue for Disney+ Deception Disney shareholders are suing the company, Forbes reported on Tuesday, over claims the entertainment giant deceived investors about the financial health of Disney+. We look forward to entertaining and enriching the viewing experience of Plex users across multiple countries.”

Entertainment 52

Entertainment eCommerce Agency Media 52

InMobi

DECEMBER 3, 2021

According to the IAB, gaming outranks most forms of entertainment and is one of the most valuable industries in the world; it is estimated to be worth an enormous $159.3 Another important aspect about in-game is the lack of third party viewability measurement, which is currently a key challenge for advertisers.

Viewability 52

Viewability Banner Audience Advertising 52

Monetize More

AUGUST 16, 2022

A responsive layout is a setup that makes your website viewable across all devices, i.e., desktops, tablets, and mobile phones. High-quality content focuses on readers’ needs by providing information or entertaining them. Make a list of top websites using AdSense and look at how they display ads on their websites.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

A responsive layout is a setup that makes your website viewable across all devices, i.e., desktops, tablets, and mobile phones. High-quality content focuses on readers’ needs by providing information or entertaining them. . Make a list of top websites using AdSense and look at how they display ads on their websites.

SEO 52

SEO Banner Click Through Rate Viewability 52

VideoWeek

FEBRUARY 9, 2024

The solution combines TVision’s attention-based panels and Lumen’s attention measurement suite, to offer advertisers metrics such as viewable impressions, average view time, and attention per 1000 impressions. Revenues for the entertainment division (comprising TV, film and streaming) fell 7 percent YoY to hit $10 billion.

Cookies 98

Cookies Media Agency Audience 98