Adweek

NOVEMBER 15, 2023

Hackl attended the CFDA [Council of Fashion Designers of America] awards and. On the latest episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming, hosts Cathy Hackl and Lee Kebler talk about the Mac Pro Mini and the development of the Apple Vision Pro.

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Fashion 297

Adweek

OCTOBER 30, 2023

There was once a time when UPS was the unlikeliest brand to be associated with fashion. With its ubiquitous (some would say drab) brown color scheme, nothing about the shipping company seemed to connect with an industry often characterized by its kaleidoscopic usage of color.

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Fashion Shipping 310

Adweek

OCTOBER 11, 2023

In the first episode of TechMagic, tech futurist Cathy Hackl and technology lead Lee Kebler, share their insights on the latest stories in gaming, generative AI and fashion tech. Their discussion guides businesses and brands on how to discern which are fads and what is the future. Hackl and Kebler discuss the retirement of game.

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Fashion 283

Adweek

SEPTEMBER 14, 2023

That the brand managed to do so during notoriously beauty-focused New York Fashion Week is even more apropos. Leave it to Dove to turn a taboo subject into a teachable moment in its ongoing quest to redefine beauty standards. This time around, the brand is bringing attention to a body part not typically the focus.

Fashion 292

Fashion 292

Adweek

OCTOBER 9, 2023

allowing fans to celebrate their love of the fashion dolls in a variety of ways. Ahead of the holiday shopping season, toy company MGA Entertainment has brought a Bratz World augmented reality experience to Walmart stores across the U.S., Now through the end of the year, shoppers will be able to scan the QR code.

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Fashion Entertainment Advertising 303

Adweek

JUNE 28, 2022

When it comes to sustainable fashion, U.S. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how--and where--to explain what they're doing. consumers are split.

Fashion 259

Fashion 259

Adweek

APRIL 20, 2023

Creative tech studio Beyond is experimenting with the intersection of physical and digital fashion with the launch of its first "full-cycle" Phygital Fashion Capsule Collection, which, in part, will allow people to try on a hoodie in augmented reality before purchasing a real-world version of the clothing item.

Fashion 260

Fashion 260

Adweek

MARCH 14, 2023

Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts.

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Fashion Retail Media Shipping 259

Adweek

MARCH 22, 2023

Eating animal meat is going out of fashion among an increasing number of people adopting vegan or plant-based diets. The organization's new campaign highlights animal cruelty in fashion and asks consumers to stop buying and.

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Fashion 246

Adweek

SEPTEMBER 9, 2022

12) during New York Fashion Week, and the iconic fashion publisher teamed up with Snap Inc. Vogue is celebrating its 130th year with the Vogue World event Monday (Sept. on several custom-built augmented reality experiences tied to the event.

Fashion 259

Fashion 259

Adweek

JANUARY 6, 2023

The futuristic mannequins in the brand's Times Square storefront in New York stood as a testament to Web3's on impact on physical fashion, which is ushering in design technology that. Think neon yellow dresses, futuristic jewelry and beaded bomber jackets.

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Fashion eCommerce 286

Adweek

SEPTEMBER 20, 2022

With the intersection of sports and fashion at the forefront of both industries, the versatility in clothing has never been more meaningful to those both on and off the court.

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Fashion Agency 233

Adweek

NOVEMBER 23, 2022

An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff's playful and subtly edgy designs are blazing a path for other brands by being at the forefront of adopting new innovations when shopping for fashion.

Fashion 276

Fashion Retail 276

Adweek

JULY 18, 2022

An unusual creation appeared on the runway during the most recent Paris Fashion Week: an haute couture gown made from cocoa bean husks. The "Vegan Dress" is a result of a collaboration between ice-cream brand Magnum and luxury Dutch fashion designer Iris Van Herpen.

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Fashion Food 246

Adweek

NOVEMBER 3, 2022

This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. Fashion, web3 and the metaverse are inevitably meeting at an.

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Fashion Marketing 254

Adweek

NOVEMBER 10, 2022

Fashion is more than clothing--it's a way for people to explore and express their identity and values. Subcultures and the communities within them are created and supported by the choices people make about what they decide to wear and where and how they buy their clothes.

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Fashion Media 263

Adweek

JULY 12, 2023

Editor's Note: The following is the college application essay of 18-year-old fashion designer and creator Rush Bogin, best known for his now multimillion-dollar business and success with UGC and fashion designs on Roblox.

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Fashion 234

Adweek

APRIL 24, 2023

It's hard to point to just one statistic that demonstrates the impact the fashion industry has on the climate. It generates roughly 8% of the world's greenhouse gas emissions and 20% of global water pollution. Its emissions are expected to double by 2030 if the industry doesn't adopt some serious changes. But it's more than.

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Fashion 236

Adweek

FEBRUARY 23, 2023

Last week, when luxury conglomerate LVMH made the surprising decision to appoint Pharrell Williams as creative director for Louis Vuitton, fashion insiders were shocked. But from a marketer's perspective, the choice signaled what's been evident for some time: The future for brands rest in the hands of multi-hyphenate creatives.

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Fashion Marketing 255

Adweek

JULY 10, 2023

Starting her career in the fashion industry, Kogan discovered her passion for revitalizing brands, breathing new life into forgotten icons such as Dr. Scholl's exercise sandals and Elizabeth Arden. However, it was her serendipitous.

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Fashion Food 221

Adweek

JUNE 2, 2022

Pinterest went shopping for an artificial-intelligence-powered shopping platform for fashion and ended up with The Yes in its cart.

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Fashion 239

Adweek

AUGUST 19, 2022

In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the fictional town of Hawkins, Indiana. Priah Ferguson, one of the scene-stealing stars of Netflix's Stranger Things, has teamed up with the online resale platform for its new back-to-school campaign aimed at staging an intervention for.

Fashion 257

Fashion 257

Adweek

JUNE 17, 2022

In the late 1970s, long before today's crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first makeup line exclusively for Black and brown women. Now, the beauty brand is back and with a new documentary that traces the history of Black beauty.

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Fashion Marketing 249

Adweek

OCTOBER 29, 2024

Fashion inspiration comes from old photos, a carnival, and a chandelier in a new brand platform from online retailer Asos that targets shoppers who are less influenced by what's being worn by models and celebrities. Inspired By" speaks to a growing trend of people seeking style inspiration from beyond traditional fashion sources like runways.

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Fashion Retail 254

AdExchanger

SEPTEMBER 15, 2023

Media mix modeling is back in fashion. The post The Big Story: Why MMM Is Back In Fashion appeared first on AdExchanger. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them?

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Fashion Media Advertising Marketing 105

More About Advertising

SEPTEMBER 5, 2024

Now that John Lewis has got its fashion mojo back, Marks & Spencer is facing some serious competition on the high street (although in reality the battle is probably online).

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Fashion Advertising Agency 52

Adweek

SEPTEMBER 4, 2024

This year, the digital media company is launching The Cut's first-ever Fall Fashion Issue. The Cut is competing for lucrative print ad dollars that fashion-focused publications like Vogue and Harper's Bazaar typically vie for. Vox Media is getting into print.

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Fashion Audience Media 304

More About Advertising

MAY 8, 2024

Ocean Outdoor has been appointed Official Out of Home Supplier to London Fashion Week (LFW) in a three year agreement with the British Fashion Council (BFC).

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Fashion Advertising Media 59

AdExchanger

DECEMBER 20, 2023

Fast Fashion Challenges Amazon appeared first on AdExchanger. That means machine-learning-controlled ad products (Google’s Performance Max and Meta Advantage+ shopping campaigns are the […] The post Is Big Tech Taking AI Too Far?;

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Fashion Machine Learning Entertainment 112

More About Advertising

APRIL 4, 2024

Sunshine, the agency founded in 2013 by Mother’s former joint heads of entertainment, Al MacCuish and Kit Hawkins, has sold to luxury fashion and lifestyle communications company, The Independents.

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Fashion Agency Entertainment Communications 59

Adweek

JUNE 9, 2022

As it embraces successes from the past, sports brand Puma has imagined what its apparel may look like in the future with a high-energy campaign that also explores how commercial travel to space would work to promote the global relaunch of its Slipstream basketball shoe range featuring the Anti Shock System. The range was introduced.

Fashion 280

Fashion 280

Adweek

APRIL 6, 2023

As it's done every year since 2013, secondhand clothing platform thredUP released its 2023 Resale Report this week. Compiling data from independent consumer surveys and its own brand partners--which include labels like Kate Spade, J.

Fashion 270

Fashion 270

More About Advertising

MARCH 4, 2024

The world’s most famous Out of Home advertising landmarks hosted the first-ever transatlantic live stream presented by the luxury fashion label Tom Ford from Milan Fashion Week. For … The post Ocean Outdoor and Branded Cities debut transatlantic OOH live fashion spectacle first appeared on More About Advertising.

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Fashion Advertising Media 59

More About Advertising

FEBRUARY 13, 2024

Uncommon only opened in New York a few months ago, but already the Havas agency is walking into New York Fashion Week with a new high-concept boot that is more of a stunt than a launch.

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Fashion Agency Advertising 52

More About Advertising

MAY 3, 2024

… The post Clare Hornby launches fashion brand ME+EM internationally – with T&Pm first appeared on More About Advertising. Aside from rebranding agency The&Partnership as T&Pm (he seems to like verbal origami) and bringing media shop m/Six in-house as part of a full service offer.

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Fashion Agency Media Advertising 64

Adweek

MAY 9, 2024

In this episode of The Speed of Culture, host Matt Britton sits down with Ivan Dashkov, head of emerging marketing tech at Puma Group, to explore the evolving landscape of digital innovation in the fashion industry. They discuss the profound impacts of virtual and augmented reality, the rise of digital fashion and Puma's exciting new.

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Fashion Marketing Advertising 288

Single Grain

MAY 25, 2023

Creative fashion ads are a must if you want to stand out from other clothing brands online. By it’s very nature, the fashion industry makes it easy to take your advertising to the next level. Creative clothing ads will help your fashion brand stand out and attract more customers.

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Fashion Entertainment Media Advertising 52