Adweek

JUNE 28, 2022

When it comes to sustainable fashion, U.S. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how--and where--to explain what they're doing. consumers are split.

Fashion 264

Fashion 264

Adweek

SEPTEMBER 14, 2023

That the brand managed to do so during notoriously beauty-focused New York Fashion Week is even more apropos. Leave it to Dove to turn a taboo subject into a teachable moment in its ongoing quest to redefine beauty standards. This time around, the brand is bringing attention to a body part not typically the focus.

Fashion 306

Fashion 306

Adweek

OCTOBER 11, 2023

In the first episode of TechMagic, tech futurist Cathy Hackl and technology lead Lee Kebler, share their insights on the latest stories in gaming, generative AI and fashion tech. Their discussion guides businesses and brands on how to discern which are fads and what is the future. Hackl and Kebler discuss the retirement of game.

Fashion 298

Fashion 298

Adweek

OCTOBER 30, 2023

There was once a time when UPS was the unlikeliest brand to be associated with fashion. With its ubiquitous (some would say drab) brown color scheme, nothing about the shipping company seemed to connect with an industry often characterized by its kaleidoscopic usage of color.

Fashion 317

Fashion Shipping 317

Adweek

OCTOBER 9, 2023

allowing fans to celebrate their love of the fashion dolls in a variety of ways. Ahead of the holiday shopping season, toy company MGA Entertainment has brought a Bratz World augmented reality experience to Walmart stores across the U.S., Now through the end of the year, shoppers will be able to scan the QR code.

Fashion 312

Fashion Entertainment Advertising 312

Adweek

JANUARY 6, 2023

The futuristic mannequins in the brand's Times Square storefront in New York stood as a testament to Web3's on impact on physical fashion, which is ushering in design technology that. Think neon yellow dresses, futuristic jewelry and beaded bomber jackets.

Fashion 298

Fashion eCommerce 298

Adweek

NOVEMBER 23, 2022

An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff's playful and subtly edgy designs are blazing a path for other brands by being at the forefront of adopting new innovations when shopping for fashion.

Fashion 289

Fashion Retail 289

Adweek

OCTOBER 23, 2024

One of those places is fashion." "We have to look for women's histories in unexpected places," said Aurora James, subject of the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom.

Fashion 275

Fashion Entertainment 275

Adweek

NOVEMBER 10, 2022

Fashion is more than clothing--it's a way for people to explore and express their identity and values. Subcultures and the communities within them are created and supported by the choices people make about what they decide to wear and where and how they buy their clothes.

Fashion 278

Fashion Media 278

Adweek

MARCH 14, 2023

Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts.

Fashion 264

Fashion Retail Media Shipping 264

Adweek

APRIL 20, 2023

Creative tech studio Beyond is experimenting with the intersection of physical and digital fashion with the launch of its first "full-cycle" Phygital Fashion Capsule Collection, which, in part, will allow people to try on a hoodie in augmented reality before purchasing a real-world version of the clothing item.

Fashion 264

Fashion 264

Adweek

NOVEMBER 3, 2022

This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. Fashion, web3 and the metaverse are inevitably meeting at an.

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Fashion Marketing 264

Adweek

SEPTEMBER 9, 2022

12) during New York Fashion Week, and the iconic fashion publisher teamed up with Snap Inc. Vogue is celebrating its 130th year with the Vogue World event Monday (Sept. on several custom-built augmented reality experiences tied to the event.

Fashion 264

Fashion 264

Adweek

DECEMBER 3, 2024

Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats.

Fashion 312

Fashion Agency Advertising 312

Adweek

MARCH 22, 2023

Eating animal meat is going out of fashion among an increasing number of people adopting vegan or plant-based diets. The organization's new campaign highlights animal cruelty in fashion and asks consumers to stop buying and.

Fashion 246

Fashion 246

Adweek

APRIL 24, 2023

It's hard to point to just one statistic that demonstrates the impact the fashion industry has on the climate. It generates roughly 8% of the world's greenhouse gas emissions and 20% of global water pollution. Its emissions are expected to double by 2030 if the industry doesn't adopt some serious changes. But it's more than.

Fashion 260

Fashion 260

Adweek

FEBRUARY 23, 2023

Last week, when luxury conglomerate LVMH made the surprising decision to appoint Pharrell Williams as creative director for Louis Vuitton, fashion insiders were shocked. But from a marketer's perspective, the choice signaled what's been evident for some time: The future for brands rest in the hands of multi-hyphenate creatives.

Fashion 264

Fashion Marketing 264

Adweek

JUNE 17, 2022

In the late 1970s, long before today's crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first makeup line exclusively for Black and brown women. Now, the beauty brand is back and with a new documentary that traces the history of Black beauty.

Fashion 263

Fashion Marketing 263

Adweek

AUGUST 19, 2022

In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the fictional town of Hawkins, Indiana. Priah Ferguson, one of the scene-stealing stars of Netflix's Stranger Things, has teamed up with the online resale platform for its new back-to-school campaign aimed at staging an intervention for.

Fashion 264

Fashion 264

Adweek

JULY 12, 2023

Editor's Note: The following is the college application essay of 18-year-old fashion designer and creator Rush Bogin, best known for his now multimillion-dollar business and success with UGC and fashion designs on Roblox.

Fashion 245

Fashion 245

Adweek

JULY 10, 2023

Starting her career in the fashion industry, Kogan discovered her passion for revitalizing brands, breathing new life into forgotten icons such as Dr. Scholl's exercise sandals and Elizabeth Arden. However, it was her serendipitous.

Fashion 242

Fashion Food 242

Adweek

JUNE 9, 2022

As it embraces successes from the past, sports brand Puma has imagined what its apparel may look like in the future with a high-energy campaign that also explores how commercial travel to space would work to promote the global relaunch of its Slipstream basketball shoe range featuring the Anti Shock System. The range was introduced.

Fashion 290

Fashion 290

Adweek

APRIL 6, 2023

As it's done every year since 2013, secondhand clothing platform thredUP released its 2023 Resale Report this week. Compiling data from independent consumer surveys and its own brand partners--which include labels like Kate Spade, J.

Fashion 278

Fashion 278

Adweek

SEPTEMBER 4, 2024

This year, the digital media company is launching The Cut's first-ever Fall Fashion Issue. The Cut is competing for lucrative print ad dollars that fashion-focused publications like Vogue and Harper's Bazaar typically vie for. Vox Media is getting into print.

Fashion 312

Fashion Audience Media 312

Adweek

JANUARY 24, 2023

Fashion brands often try to build hype with product drops-but not for a reason like this. German sneaker label Ekn has released a new shoe that calls attention to the fashion industry's exploitative business practices.

Fashion 312

Fashion 312

Adweek

MAY 9, 2024

In this episode of The Speed of Culture, host Matt Britton sits down with Ivan Dashkov, head of emerging marketing tech at Puma Group, to explore the evolving landscape of digital innovation in the fashion industry. They discuss the profound impacts of virtual and augmented reality, the rise of digital fashion and Puma's exciting new.

Fashion 299

Fashion Marketing Advertising 299

Adweek

SEPTEMBER 29, 2023

For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the windows and over-easy eggs on the plates. The tie-up with Norman's Caf?, situated in the U.K.

Fashion 321

Fashion Marketing Advertising 321

Adweek

MARCH 8, 2023

Following 2022's record-breaking year, the ad sales teams at Warner Bros. Discovery and CBS have something new to dance about. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul.

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Ad Inventory Fashion Advertising Marketing 290

Adweek

NOVEMBER 27, 2022

The waste created by fast fashion is so staggering in scope that it's nearly impossible to visualize. That's prompting innovative brands to chart a new path forward--one that diverts fashion waste from landfill, instead using it to create a more circular, sustainable system.

Fashion 342

Fashion 342

Adweek

AUGUST 14, 2024

Amid a fashion comeback, Ugg showcases its place in the cultural zeitgeist in the first global campaign by its new creative agency AKQA. Feels Like Ugg," launching on Thursday, reveals the brand's Fall/Winter line and builds on the brand's platform that debuted in 2022. AKQA's Los Angeles office, which opened last year under the creative.

Fashion 317

Fashion Agency 317

Adweek

MARCH 27, 2023

Calvin Klein's 1990s ads are some of the most iconic images in fashion. This is the first campaign from Both& Apparel, a start-up fashion label for transmasculine, nonbinary and gender non-conforming people. Three decades later, an homage to those classic ads puts transgender men front and center to celebrate their identities.

Fashion 299

Fashion 299

Adweek

DECEMBER 6, 2023

As part of its holiday campaign, luxury fashion brand Coach partnered with augmented reality tech company Zero10 to bring AR Storefront technology to five Coach stores in Boston, Atlanta, Austin, Miami and Toronto. Now through Jan. 1, 2024, shoppers will be able to stand in front of the AR Storefront screen at each Coach store.

Fashion 342

Fashion Advertising 342

Adweek

FEBRUARY 7, 2023

Over just a few short years, Klarna has become one of the foremost buy now, pay later (BPNL) options when shoppers hope to buy something big. It's not just a sign of the financially tight times; it's also a testament to the ease with which consumers can use BPNL methods to get the goods they.

Fashion 246

Fashion eCommerce 246

Adweek

OCTOBER 29, 2024

Fashion inspiration comes from old photos, a carnival, and a chandelier in a new brand platform from online retailer Asos that targets shoppers who are less influenced by what's being worn by models and celebrities. Inspired By" speaks to a growing trend of people seeking style inspiration from beyond traditional fashion sources like runways.

Fashion 264

Fashion Retail 264

Adweek

MAY 30, 2024

According to chief executive Aaron Levant, the fashion and lifestyle publisher Complex has acquired the food festival Family Style for an undisclosed sum, part of a larger bid for the media company to rebuild its food vertical. The acquisition comes just three months after the live-shopping platform NTWRK acquired Complex from BuzzFeed Inc.

Food 344

Food Fashion Media 344

Adweek

SEPTEMBER 11, 2024

Every fall, fashion lovers gather in New York for a week to get a preview of what's to come. This year, healthy soda brand Poppi joined in with a pop-up called Poppi World to promote a new cherry cola flavor and sell branded merch. Poppi World was aimed at bringing the digital-heavy brand offline.

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Pop-Up Fashion Marketing 299

Adweek

DECEMBER 5, 2023

Fashion is an ever-changing industry, requiring constant reinvention, adaptability and innovation to survive and thrive in longevity. Both retailer Gap and legendary fashion designer and Harlem institution Dapper Dan understand this, having spent decades weathering the highs and lows of the industry.

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Fashion Retail 317