This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
TargetVideos exclusive Video Library gives publishers access to thousands of monetizable quality videos across various niches auto, sport, DIY, home & living, parenting, fashion, and so much more! With programmatic, you can serve more ads and also secure higher ad yield from each impression. And how do you boost video engagement
While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fillrates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.
Users will also see the existing fill of those available requests broken out into three metrics; Impressions, FillRate, and CPM, from the previous day. content-level contextual targeting, audience targeting, device type, impression type, geo, etc.),
Here, the highest bidder wins the impression but only pays slightly more than the second-highest bid. This increases competition and often results in higher CPMs and improved fillrates. Dynamic Allocation AdX’s dynamic allocation feature optimizes ad impressions in real-time by evaluating bids from AdX and AdSense.
While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. Both sides have a lot of control and oversight here, but again low fillrates are an issue.
An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. Fill in the form below and one of our team members will get in contact with you to discuss your project. Vertical ad networks: Focus on certain topics, such as business, technology, automotive, fashion, etc.
This data often consists of information like impressions, ad completion rates, and other first- and third-party data. The client-side ad insertion (CSAI) method is an old-fashioned ad insertion technique where the ad loading process occurs within the OTT box itself before getting delivered to the viewer.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content