Remove Fashion Remove Fill rate Remove Impressions
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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

TargetVideos exclusive Video Library gives publishers access to thousands of monetizable quality videos across various niches auto, sport, DIY, home & living, parenting, fashion, and so much more! With programmatic, you can serve more ads and also secure higher ad yield from each impression. And how do you boost video engagement

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How Publishers Can Make More Money With AdTech

Clearcode

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

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Roads for Monetization are Clearer with CTRL Deal Forecasting

Unruly

Users will also see the existing fill of those available requests broken out into three metrics; Impressions, Fill Rate, and CPM, from the previous day. content-level contextual targeting, audience targeting, device type, impression type, geo, etc.),

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Advanced Features and Tools in Google AdX

Oko

Here, the highest bidder wins the impression but only pays slightly more than the second-highest bid. This increases competition and often results in higher CPMs and improved fill rates. Dynamic Allocation AdX’s dynamic allocation feature optimizes ad impressions in real-time by evaluating bids from AdX and AdSense.

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Programmatic Advertising Explained

InMobi

While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. Both sides have a lot of control and oversight here, but again low fill rates are an issue.

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How to Design and Build an Ad Network?

Clearcode

An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. Fill in the form below and one of our team members will get in contact with you to discuss your project. Vertical ad networks: Focus on certain topics, such as business, technology, automotive, fashion, etc.

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What Is OTT Advertising and How Publishers Can Start With It

Brid.tv

This data often consists of information like impressions, ad completion rates, and other first- and third-party data. The client-side ad insertion (CSAI) method is an old-fashioned ad insertion technique where the ad loading process occurs within the OTT box itself before getting delivered to the viewer.