Digiday

MAY 16, 2023

To tell the story of golf fashion through the years, the campaign featured PGA star Justin Rose wearing a series of era-defining looks and playing with clubs used throughout the sport’s history, including his modern-day Bonobos gear. million impressions and 3.4 This branded content alone drove 7.5 million video views.

Fashion 72

Fashion Marketing Impressions Audience 72

Basis

AUGUST 26, 2024

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. Of course, as the OED notes in their definition of “buzzword,” these terms and phrases can be used more to impress than to inform.

Advertising 86

Advertising Cookies Impressions Brand Awareness 86

Single Grain

MAY 18, 2023

Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign. Work With Us The Rise of Instagram Advertising Many companies are investing in Instagram marketing and advertising, with 98% of fashion brands on the platform.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Ad Rants

JULY 3, 2024

Imagine one tweet, for instance, by your sustainable fashion label saying, "Every thread tells a story about sustainability # join us in making fashion green again." Stay consistent with everything, from blog posts to tweets, because they must reflect this particular tone wherever possible.

SEO 215

SEO Click Through Rate Conversion Rate Audience 215

Rob Campbell

MAY 24, 2023

Like perfume ads, the goal is not to really sell … but to create illusion and impression. And while there are the odd moments of magic – like the Gentle Monster face I worked on – the vast majority are beige-as-batshit ads for banks, universities and fashion houses.

Advertising 62

Advertising Fashion Impressions Audience 62

Martech Series

AUGUST 2, 2022

These dynamic communities are devoted to a vast array of passions and interests – from gaming to fashion, entertainment to finance – and represent an unparalleled opportunity for advertisers seeking to engage with audiences that influence behavior, drive decisions and shape culture. .

Advertising 78

Advertising Marketing Finance Fashion 78

Martech

JULY 25, 2024

They were there to eat popsicles in the warm sunshine, pick up gift bags from the high-end fashion brand Miu Miu and accept free copies of books Miu Miu had selected as “Summer Reads.” Fashion-driven social media influencers had been deployed to bring the crowds to the activation’s locations.

Agency 105

Agency Fashion eCommerce Communications 105

Martech Series

JANUARY 26, 2023

As a result, marketers are leaning into TikTok’s advice — “Don’t Make Ads, Make TikToks” — and are seeing impressive results. How do they discover new recipes and fashion tips or research vacation locations? There is more to TikTok than sharing dances or funny videos. How do they get information about the news?

Marketing 88

Marketing Fashion Media Entertainment 88

Oko

AUGUST 8, 2024

Here, the highest bidder wins the impression but only pays slightly more than the second-highest bid. Dynamic Allocation AdX’s dynamic allocation feature optimizes ad impressions in real-time by evaluating bids from AdX and AdSense. First-Price Auction vs. Second-Price Auction AdX operates primarily on a second-price auction model.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Unruly

SEPTEMBER 7, 2022

Users will also see the existing fill of those available requests broken out into three metrics; Impressions, Fill Rate, and CPM, from the previous day. content-level contextual targeting, audience targeting, device type, impression type, geo, etc.), will give publishers a leg up on the competition when evaluating deal feasibility.

Fill rate 52

Fill rate Impressions CPM Fashion 52

Martech Series

SEPTEMBER 12, 2022

And that was the genesis of Caerus: to be a catalyst for innovation that unleashes projects in sport, music, film, TV, fashion, art and gaming which offer greater equity for all.”. Marketing Technology News: MarTech Interview with Ian Cohen, Founder and CEO at Lokker.

Entertainment 77

Entertainment Non-Profit Media Finance 77

Martech Series

JUNE 22, 2022

Whether it be soccer and Heineken, football and Gatorade, auto racing and Mercedes or fashion and L’Oreal, brands, properties, and their passionate consumers, are naturally drawn together,” said Raman Sidhu, SVP, EMEA Sales & Global Partnerships of Verve Group. Raman Sidhu, Verve Group.

Entertainment 81

Entertainment Fashion Cookies Impressions 81

Ad Wisey

APRIL 29, 2022

Brand awareness can increase the favorable impression, but the stakes rise and can be disastrous for business if a crisis occurs. When positive or neutral sentiment prevails in online discussions, the audience has a favorable impression of the brand and is more likely to purchase from it or recommend it to others.

eCommerce 84

eCommerce Media Fashion Communications 84

Martech Series

AUGUST 25, 2022

Cordial’s platform grew at an impressive: 51% year-over-year in email. Cordial has grown its business adding premier retail brands in the fashion, outdoor, travel, and lifestyle industries. Cordial was also named a leader in The Forrester Wave : Email Marketing Service Providers, Q1 2022 report. 434% year-over-year in SMS.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech Series

JULY 11, 2022

Poor website speed can completely derail an otherwise inspiring digital experience, and with the global bounce rate at 50% across industries, it has never been more important for brands to make a good first impression.” Speciality Retail. Home goods and furnishings. said Keene.

Retail 89

Retail Fashion eCommerce SEO 89

Toronto AdOps

MAY 17, 2019

From Brand to Demand: Driving Growth with Video Featuring TechStyle Fashion Group – [link]. Unpack Optimization Score and Impression Share – [link]. Anticipate to Win – [link] Measurement for growth – [link]. Captivate to Convert – [link]. Day 2 Welcome and Keynote – [link].

Marketing 52

Marketing Fashion Impressions 52

AdvertiseMint

OCTOBER 7, 2023

She is known for her impressive dance skills and often creates viral dance challenges. Riyaz Aly Source: TikTok This social media personality is a 16-year-old Bhutanese/Indian actor and fashion model. million followers, Riyaz is known for his fashion sense and lip-sync videos. With approximately 43.9

Fashion 52

Fashion Education Entertainment Media 52

Martech

DECEMBER 14, 2023

Case study: Transforming martech in a fashion retail company In this illustrative case study created from real-world consulting engagements, StyleBoutique, a made-up fashion retail chain, faced challenges with a disjointed marketing technology stack, including: Ineffective email marketing. Cross-departmental workshops.

MarTech 109

MarTech Fashion Retail Communications 109

Martech

SEPTEMBER 10, 2024

While automation has existed in the advertising space for years, many organizations deploy it in a limited fashion–such as using automation tools within each individual publisher. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels.

Media 101

Media Advertising Ad Ops Non-Profit 101

Digiday

FEBRUARY 14, 2023

The ‘Pets Stay Free’ campaign was a success, receiving over one billion earned impressions, widespread national outreach and earned media. This fast-paced, snappy program details the fashion evolution of some of Gen Z’s favorite celebrities and their impact on the world, from Zendaya and Kim Kardashian to Jojo Siwa.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Single Grain

AUGUST 28, 2023

We don’t make a habit of posting articles centered around one single tool, but today’s entry was so impressive that we couldn’t help but highlight it. But unless you have a whole army of media mavens at your disposal, it’s not always practical to try and juggle every channel with the same content in a timely fashion. So what is it?

Media 98

Media Marketing Fashion Audience 98

Martech Series

FEBRUARY 13, 2023

Multinational enterprises across the Fortune 500, including some of the world’s biggest financial, technology, consumer packaged goods, fashion, hospitality, and sports apparel companies are seeing extraordinary outcomes with Torq. This growth reflects significant enterprise traction across the United States, Europe, and Asia Pacific.

Marketing 77

Marketing Fashion MarTech Impressions 77

Digiday

JANUARY 10, 2023

While these partnerships seem impressive, what exactly do they mean? For example, there’s certain verticals where Reddit won’t appeal, such as fashion, because there are far more visual platforms such as Instagram, Pinterest and Snapchat. with the likes of Samsung U.K., and Huel.”.

Impressions 72

Impressions Fashion Media Marketing 72

Martech

FEBRUARY 4, 2022

Marketers need to weigh this audience engagement and experience against goals they think will be a benefit from their NFT, like impressing consumers with the “cool factor” of using new technology. In the case of the Balmain x Barbie Limited Edition, the NFTs incorporated visual elements from high fashion and the iconic toy line.

Audience 121

Audience Fashion Impressions Marketing 121

Single Grain

JUNE 14, 2023

The tool boasts an impressive portfolio of pre-designed ad templates that cover various industries and formats: These templates serve as a starting point, providing a foundation for marketers to customize and tailor their ad creatives to align with their brand identity and campaign objectives.

Marketing 98

Marketing Machine Learning SEO Click Through Rate 98

AdvertiseMint

DECEMBER 24, 2023

It’s about making your target audience aware that your brand exists and leaving a positive impression on their minds. A fashion retailer employs Facebook’s carousel ads to showcase various clothing items in a single post. A well-crafted page sets the stage for a positive first impression. Define your brand voice.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Martech Series

JULY 14, 2022

Sending a gift leaves a lasting impression on those who receive them. Inspired by design, architecture, fashion, and the arts, Nuuna set out to make functional yet modern products for anyone who creates. I’m so happy that we keep introducing new vendors into the marketplace.

Fashion 91

Fashion MarTech Cookies Impressions 91

Digiday

JANUARY 4, 2023

Showing performance based on impressions that are delivered, versus performance that shows a business outcome is really what this [partnership] is all about,” she said. According to a recent Insider Intelligence report , CTV ad revenue is expected to grow more than 27 percent in 2023 to $26.92

Media 68

Media Retail Electronics Fashion 68

Digiday

NOVEMBER 15, 2022

The campaign included a newly-launched TikTok channel, which garnered 16 million video views in 60 days and increased engagements and impressions on Facebook, Instagram and LinkedIn. Marriott Bonvoy, Publicis Sport & Entertainment, Publicis Media and Bidstack received a Best Use of Technology nomination for their metaverse campaign.

Advertising 69

Advertising Marketing Fashion Agency 69

Martech Series

JUNE 28, 2022

New solutions improve experiences from first impression all the way through to customer support. – Launches the Product Experience cloud providing an integrated view of user experience within digital product applications with deep ties to product analytics.

Machine Learning 85

Machine Learning Fashion Impressions MarTech 85

InMobi

JULY 3, 2018

All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals. For example, one recent study found that brands will pay twice as much for first impressions. And video ads are highly valuable impressions. In the U.S.,

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

Single Grain

OCTOBER 14, 2019

billion: Impressive stats, right? Partnerships with Fashion Designers. Combining sportswear with fashion, Nike develops products that become worldwide trendsetters. And fashion is nothing without fashionistas. Nike’s annual revenue keeps growing year after year. Related Content: . Get A Free Consultation.

Marketing 109

Marketing Fashion Banner Audience 109

MNTN

AUGUST 23, 2022

Addressable TV, in short, is the most targeted and sophisticated way to reach consumers where they are, in a granular and accurate fashion. Linear TV refers to the old-fashioned, traditional broadcast model, in which you watch a show at the time when it’s broadcast, on the network that’s airing it.

Advertising 52

Advertising Marketing Demand Side Platform Fashion 52

Advertising to Baby Boomers

OCTOBER 30, 2020

Sixteen years ago this was published: The Greater Generation: In Defense of the Baby Boom Legacy by Leonard Steinhorn It's fashionable to mock Boomers as self-involved and materialistic. No doubt the author has impressive degrees in history and sociology, maybe even psychology. What a bore. But that’s fine. It’s a teaser.

Fashion 52

Fashion Impressions Advertising 52

AdvertiseMint

MARCH 21, 2024

It’s an engaging way to reveal new products or impressive transformations. Fashion brand Asos uses this trend to showcase the true look of their products through influencer reviews. “What I Ordered vs. What I Got” This trend perfectly demonstrates product reliability, contrasting customer expectations with reality.

Audience 52

Audience Fashion Impressions Media 52

MNTN

AUGUST 26, 2022

Read on to learn more about this phenomenon—which is admittedly a lot like old-fashioned TV, but with a lot of new tech that makes it extremely compelling to viewers and advertisers alike. In March 2022, one report noted that in 2021 total FAST viewership grew by 103%, with a 134% growth in ad impressions, and 103% growth in viewership hours.

Fashion 52

Fashion Entertainment Audience Affiliates 52

VideoWeek

AUGUST 8, 2022

That meant a big agency suddenly had their ability to communicate with their consumers slashed,” notes Pheloung, “because their ability to actually find impressions that were suitable for their campaigns just suddenly starts to evaporate.”.

Advertising 118

Advertising Fashion Entertainment Media 118