Remove Fashion Remove Impressions Remove Machine Learning
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The Effects of Natural Language Processing (NLP) on Digital Marketing

Single Grain

Machine Learning: Machine learning is a whole other topic, but essentially, it uses the data that NLP interprets to “teach” itself about future actions. As an example, last year retailer Asos reported a 300% increase in orders by using their new “fashion bot” Enki. Impressive, right? more people.

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7 AI Marketing Tools to Streamline Your Digital Marketing Strategy

Single Grain

Their machine learning model continues to learn regularly and “provides up-to-date creatives with a sole purpose: conversion.” The power of Optimove lies in its advanced AI algorithms that leverage machine learning techniques to identify patterns and trends within the data.

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AI in Content Marketing

Martech Series

The Content Strategy tool from HubSpot uses machine learning to assist marketers in finding high-quality content ideas that convert efficiently and helps to verify those content ideas as quickly as possible. The most impressive tool for content creation is Acrolinx. HubSpot – An AI Powered Content Strategy Tool.

Marketing 120
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InMoment Releases Major Updates to XI Platform to Help Companies Deliver Integrated Experiences Across the Entire Customer Journey

Martech Series

New solutions improve experiences from first impression all the way through to customer support. – Launches the Product Experience cloud providing an integrated view of user experience within digital product applications with deep ties to product analytics.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). Make sure you are optimizing for visual search, because (not surprisingly) the top search categories for Lens are: Fashion. Home decor. 15) Social Commerce.

Marketing 111
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Teaming up with YouTube community, Channel Mum, it now works with a number of vloggers to promote its products in a more ‘authentic’ fashion, which resulted in approval ratings that increased from 10% to 80%. Make sure you are optimizing for visual search, because (not surprisingly) the top search categories for Lens are: Fashion.

Marketing 108
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Tinuiti’s Board of Directors Injects Marketing and Business Growth Expertise with Industry Veteran Susan Vobejda as Newest Board Member

Martech Series

Vobejda is a long-time digital executive and Chief Marketing Officer, whose background includes CMO roles at The Trade Desk, a cornerstone company in the ad tech and digital marketing space, and the global fashion brand Tory Burch. Zach Morrison is an exceptional leader who has built a unique and modern culture within his company.