More About Advertising

JUNE 26, 2022

British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury.

Fashion 59

Fashion Marketing Retail Impressions 59

Brid.tv

MARCH 12, 2025

With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. With programmatic, you can serve more ads and also secure higher ad yield from each impression.

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Video Ads Header Bidding Viewability Fill rate 80

Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This gives content marketers information they may use to construct their content strategies and articles.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

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Marketing Data Management Platform Communications Finance 87

Ad Rants

JULY 3, 2024

What strategies do you use to make your brand stand out in a competitive market? Whether you're a pro at digital marketing or just starting, we've got your back. Imagine one tweet, for instance, by your sustainable fashion label saying, "Every thread tells a story about sustainability # join us in making fashion green again."

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Single Grain

JULY 7, 2020

Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools. For every marketer. Marketers who use video grow revenue 49% faster than those who don't. So what's the benefit for marketers?

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

MAY 16, 2023

Facebook has become a crucial platform for businesses to reach out to their target market and advertise their products and services. In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity.

Fashion 52

Fashion Retargeting A/B Testing Audience 52

Single Grain

AUGUST 28, 2023

This social media marketing tool will revolutionize your content game. We don’t make a habit of posting articles centered around one single tool, but today’s entry was so impressive that we couldn’t help but highlight it. It really is a treasure chest of possibilities for widening your marketing bubble. So what is it?

Media 98

Media Marketing Fashion Audience 98

Martech Series

AUGUST 2, 2022

The partnership will grant advertisers of all sizes and across all industries in select markets in Europe * and Central Asia ** access to Reddit’s global advertising opportunities, enabling advertisers to reach Reddit users in their local markets and beyond.

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Advertising Marketing Finance Fashion 78

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

The Ad Tech Blog

MAY 31, 2024

Understanding Augmented Reality Advertising Key Points Increasing Investment: More brands are allocating significant portions of their marketing budgets to augmented reality advertising. Market Impact: AR advertising is transforming traditional marketing strategies, offering unique and memorable experiences that align with consumer trends.

Education 130

Education Entertainment Fashion Retail 130

Digiday

MAY 16, 2023

The list of winners of the 2023 Digiday Content Marketing Awards highlights how companies are leaning on immersive video and interactive social media content to create meaningful connections with growing Gen Z audiences. million impressions and 3.4 This branded content alone drove 7.5 million video views.

Marketing 72

Marketing Fashion Impressions Audience 72

Single Grain

JUNE 26, 2019

It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing. Why Should Marketers Care About NLP? As a marketer, you might be thinking, “That’s nice, but what has it got to do with me?” Content Marketing and Artificial Intelligence: A Perfect Marriage? How NLP Is Shaking Up Marketing.

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Machine Learning Marketing Banner Fashion 97

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Here are some strategies where marketers can use these data insights.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Martech Series

JANUARY 26, 2023

The findings from this report will help marketers better understand the users’ habits on the platform to hone their campaigns. adults will spend nearly 20% of their social media time on TikTok, the platform is becoming an increasingly vital tool in the performance marketer’s arsenal. As 2024 projections show that U.S.

Marketing 88

Marketing Fashion Media Entertainment 88

Single Grain

DECEMBER 16, 2019

Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we've gone from zero to having 93% of marketers using influencer marketing. Book My Free Marketing Consultation.

Marketing 110

Marketing ROI Audience Brand Awareness 110

Single Grain

SEPTEMBER 12, 2019

This post was expanded for 2019 with new tactics for growing your business with influencer marketing. What Is Influencer Marketing? Why Brands Rely on Influencer Marketing. How to Become a Social Media Marketing Influencer. How Influencer Marketing Helped Multi-Million Dollar Companies: Case Studies.

Marketing 101

Marketing ROI Audience SEO 101

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Toronto AdOps

MAY 17, 2019

The latest and the greatest Google Marketing products were announced, showcased and demonstrated to thousands of Google’s marketing partners. Marketing Live 2019 Post Show: Unlocking New Forms of Video Storytelling with YouTube – [link]. Unpack Optimization Score and Impression Share – [link].

Marketing 52

Marketing Fashion Impressions 52

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. Read more: How marketers will use blockchain technology and NFTs in 2022. Marketers have to think about goals first,” said Sun. “Do The tech partner behind these NFTs is L.A.-based

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Audience Fashion Impressions Marketing 124

Martech Series

FEBRUARY 13, 2023

Torq further accelerates growth and global expansion with world-class hires as broader tech sector struggles with revenue declines and layoffs Torq, the security automation leader, announced the addition of new Senior Vice-President of Worldwide Sales Josh Morris and Chief Marketing Officer Don Jeter to its executive team.

Marketing 77

Marketing Fashion MarTech Impressions 77

Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Marketing 94

Marketing Rich Media Audience Education 94

Basis

AUGUST 26, 2024

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. Of course, as the OED notes in their definition of “buzzword,” these terms and phrases can be used more to impress than to inform.

Advertising 98

Advertising Cookies Impressions Brand Awareness 98

Basis

JUNE 6, 2022

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? Defining Direct Response Marketing. The key here (as with all marketing, really!)

Marketing 85

Marketing Rich Media Audience Education 85

Ad Wisey

APRIL 29, 2022

Brand awareness can increase the favorable impression, but the stakes rise and can be disastrous for business if a crisis occurs. But, with so many social media networks on the market, how can a company track and analyze its reputation? For small and mid-sized businesses, though, reputation can serve as a trigger for growth.

eCommerce 93

eCommerce Media Fashion Communications 93

Gods of Advertising

JANUARY 2, 2014

Nothing can stop her… My choice for the best integrated marketing campaign of 2013 goes not to a product, service or new-fangled bit of technology but, rather, to a young woman, Miley Cyrus. Impressive. It was okay in that mildly annoying fashion most Disney product is: goofy, improbable, an inane laugh track.

Impressions 82

Impressions Fashion Conversion Marketing 82

MNTN

JANUARY 16, 2025

Addressable TV advertising goes beyond the contextual targeting of traditional television advertising to reach a brands specific target audience, no matter what content they are watching.Read on to learn more about what makes addressable TV such an exciting new prospect for marketers. What is Addressable TV Advertising?

Advertising 52

Advertising Audience Fashion Demand Side Platform 52

Martech Series

JULY 11, 2022

The tool was built for marketers and eCommerce professionals alike to better understand the performance of their sites, and obtain insight on how to increase speed, rank higher on SEO, and work to identify more in-depth issues impacting performance. Contentsquare created a similar ranking of leading retail brands in the Spanish market.

Retail 89

Retail Fashion eCommerce SEO 89

Digiday

NOVEMBER 15, 2022

European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros.

Advertising 69

Advertising Marketing Fashion Agency 69

Chief Martech

APRIL 7, 2022

What will it mean for marketing and martech? Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. For marketing and martech, this foretells a large, fragmented landscape. A no-code multiverse marketing platform?

MarTech 132

MarTech Real Estate Pop-Up Fashion 132

Martech Series

JULY 6, 2022

Former Trade Desk CMO joins performance marketing firm’s talent-stacked Board of Directors to cement its leadership position on data and tech-enabled innovation that drives business growth for brands. She started her marketing career at the advertising agency Leo Burnett in Chicago. Vobejda earned her B.A.

Marketing 71

Marketing Machine Learning Healthcare Agency 71

Martech Series

JUNE 22, 2022

Visual Intent combines Getty Images’ imagery and metadata with Verve Group’s Moments.AI , the company’s next-generation contextual marketing platform. An industry first, this integration will allow marketers to target relevant, brand-safe content in real-time with advertising placed adjacent to owned visual content from Getty Images.

Entertainment 81

Entertainment Fashion Cookies Impressions 81

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Driving innovation in marketing strategies. Inefficient processes.

MarTech 90

MarTech Fashion Communications Retail 90

Single Grain

NOVEMBER 24, 2020

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

Marketing 64

Marketing GDPR Shipping Fashion 64

Martech Series

SEPTEMBER 12, 2022

Marketing Technology News: Leading Swiss Private TV Group CH Media Chooses Kaltura for New Streaming Service. And that was the genesis of Caerus: to be a catalyst for innovation that unleashes projects in sport, music, film, TV, fashion, art and gaming which offer greater equity for all.”.

Entertainment 77

Entertainment Non-Profit Media Finance 77

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game. million), with the U.S.

Fashion 52

Fashion Audience Advertising Impressions 52

MNTN

APRIL 16, 2024

If you’re reading this, you likely already know that Connected TV (CTV) has established itself as a crucial performance marketing channel for marketers. As CTV ad spend continues to grow , marketing teams need to make the most of this opportunity and reach their audiences effectively. But which industries took home the awards?

Fashion 52

Fashion Education Impressions Audience 52