Single Grain

AUGUST 28, 2023

This social media marketing tool will revolutionize your content game. We don’t make a habit of posting articles centered around one single tool, but today’s entry was so impressive that we couldn’t help but highlight it. If you’re ready to level up your social media strategy, Single Grain’s social media marketing experts can help!?

Media 98

Media Marketing Fashion Audience 98

Single Grain

MAY 16, 2023

In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.

Fashion 52

Fashion Retargeting A/B Testing Audience 52

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. With better segmentation comes fewer wasted impressions and ad dollars. View of Las Vegas through Beeyond Media’s map view. Image: Beeyond Media.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Digiday

JUNE 16, 2022

who are young and people of color and get their news on social media,” said Samantha Melbourneweaver, the L.A. The type of people who are “cord-cutters, digital audio listeners – who are almost consuming media exclusively online or on mobile.”. Metrics like reach and impressions, as opposed to follower counts. Times does.

Media 101

Media Audience Fashion Entertainment 101

Digiday

JANUARY 4, 2023

As if to prove commerce media will play a more central role than ever before in the media investment strategies of marketers, Omnicom Media Group (OMG) will announce at the Consumer Electronics Show in Las Vegas an exclusive partnership it struck with Albertsons Media Collective, Digiday has learned. billion.

Media 73

Media Retail Electronics Fashion 73

The Ad Tech Blog

MAY 31, 2024

For instance, a fashion retailer might use AR to allow customers to try on clothes virtually, thereby providing a clearer idea of the product before purchase. AR advertising can be implemented across various platforms, including mobile apps, social media, and digital signage, broadening the reach and accessibility of campaigns.

Education 130

Education Entertainment Fashion Retail 130

Martech Series

SEPTEMBER 12, 2022

Marketing Technology News: Leading Swiss Private TV Group CH Media Chooses Kaltura for New Streaming Service. And that was the genesis of Caerus: to be a catalyst for innovation that unleashes projects in sport, music, film, TV, fashion, art and gaming which offer greater equity for all.”.

Entertainment 77

Entertainment Non-Profit Media Finance 77

Digiday

AUGUST 31, 2022

In this week’s Media Briefing, I cast some predictions as to which media companies will merge next and why or why not these pairings make sense in the grand scheme of the media M&A landscape. Media matchmakers. The key hits: BDG and Vice Media are looking for a new buyer, but the best solution might be to join forces.

Media 69

Media Non-Profit Food Healthcare 69

Basis

AUGUST 26, 2024

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. Of course, as the OED notes in their definition of “buzzword,” these terms and phrases can be used more to impress than to inform.

Advertising 98

Advertising Cookies Impressions Brand Awareness 98

Digiday

MAY 16, 2023

The list of winners of the 2023 Digiday Content Marketing Awards highlights how companies are leaning on immersive video and interactive social media content to create meaningful connections with growing Gen Z audiences. million impressions and 3.4 This branded content alone drove 7.5 million video views.

Marketing 73

Marketing Fashion Impressions Audience 73

More About Advertising

JUNE 26, 2022

British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok.

Fashion 59

Fashion Marketing Retail Impressions 59

Single Grain

OCTOBER 14, 2019

billion: Impressive stats, right? Nike saw a 1,400% surge in social media activity and earned $6 billion in sales. Although there were a lot of negative reactions (like calls to boycott Nike products on social media), as the saying goes: all publicity is good publicity. Partnerships with Fashion Designers.

Marketing 109

Marketing Fashion Banner Audience 109

Advendio

APRIL 4, 2023

Therefore, to improve profits, an increasing number of supermarket chains now establish retail media networks – and brands are loving it. Global retail media spend is expected to be 121.88 Source: Statista But what exactly is retail media? What is Retail Media? Because, yeah, it basically means advertising.

Retail 68

Retail Media Real Estate Retargeting 68

Martech Series

JANUARY 26, 2023

A look at TikTok today TikTok arrived on the scene just a few years ago and has shaken the social media landscape. adults will spend nearly 20% of their social media time on TikTok, the platform is becoming an increasingly vital tool in the performance marketer’s arsenal. As 2024 projections show that U.S. Gen Z are power users.

Marketing 88

Marketing Fashion Media Entertainment 88

VideoWeek

AUGUST 8, 2022

Marketers are now becoming more aware of those risks; in 2020, more than 70 companies downloaded the Brand Safety Institute (BSI) and Local Media Consortium’s Local News Advertising Inclusion List, comprising over 5,000 vetted news domains deemed safe for advertisers. Police the defunding. Antisocial networks. “In

Advertising 118

Advertising Fashion Entertainment Media 118

MNTN

MARCH 6, 2025

Track Real-Time Performance Unlike old-school TV marketing campaigns , OTT provides real-time data on impressions, site visits, conversions, and more. A strong OTT strategy often mixes these formats, ensuring brands capture attention before, during, and after contentwithout wasting impressions.

Advertising 52

Advertising Audience Impressions Retargeting 52

Single Grain

JULY 7, 2020

However, you cannot deny that TikTok is an app that is taking the social media world by storm. Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools. TikTok is a social media platform. 5) Branded Effects.

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game. million), with the U.S.

Fashion 52

Fashion Audience Advertising Impressions 52

Digiday

JANUARY 10, 2023

No mean feat for a platform that’s still trying to find a permanent space for itself on media plans. Reddit straddles an awkward space between social media, blog, forum and community interest site,” said Elliott Millard, head of planning at Wavemaker U.K. While these partnerships seem impressive, what exactly do they mean?

Impressions 73

Impressions Fashion Media Marketing 73

MNTN

NOVEMBER 18, 2022

The Roku Channel, Tubi, Pluto, Amazon FreeVee, WatchFree+ – maybe these aren’t the top-billed channels on your streaming device, but their popularity is growing and they are quietly making media companies lots of money. Free Ad-Supported Television Is FAST Becoming an Essential Format for Media Companies.

Fashion 98

Fashion Media Impressions Advertising 98

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners. Immediate Benefits of Social Media Platforms for Business.

Media 59

Media Marketing Audience Brand Awareness 59

Digiday

FEBRUARY 14, 2023

The interest in short-form video content across social media platforms has grown exponentially, with most companies now maximizing engagement through multi-channel means. This year’s Digiday Video and TV Awards finalists focused on diversity and representation, with efforts to accurately and respectfully depict diverse communities in media.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos).

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

APRIL 28, 2020

Your potential customers are hanging out online, but they’re not all on the same platform and don't all respond to the same media. Create a multi-channel, multi-media strategy. 70% of women still feel that they aren’t represented in everyday media images. They are known for their social media influencer collaborations.

Marketing 141

Marketing Audience Media ROI 141

Digiday

NOVEMBER 15, 2022

The campaign included a newly-launched TikTok channel, which garnered 16 million video views in 60 days and increased engagements and impressions on Facebook, Instagram and LinkedIn. Marriott Bonvoy, Publicis Sport & Entertainment, Publicis Media and Bidstack received a Best Use of Technology nomination for their metaverse campaign.

Advertising 69

Advertising Marketing Fashion Agency 69

Single Grain

MAY 18, 2023

Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign. Work With Us The Rise of Instagram Advertising Many companies are investing in Instagram marketing and advertising, with 98% of fashion brands on the platform.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Martech

NOVEMBER 10, 2023

I was impressed with the depth of material that our prompt produced and how well the results stuck to the prompt, more or less. Copy : Hi there, Fashion Insider! Testing might also reveal stark differences in how people behave on the website or social media compared with email. Did ChatGPT deliver what we wanted?

A/B Testing 113

A/B Testing eCommerce Fashion Conversion 113

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. One exciting example of AI in practice is chatbots (more on that later).

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

JUNE 14, 2023

The tool boasts an impressive portfolio of pre-designed ad templates that cover various industries and formats: These templates serve as a starting point, providing a foundation for marketers to customize and tailor their ad creatives to align with their brand identity and campaign objectives.

Marketing 98

Marketing Machine Learning SEO Click Through Rate 98

Martech Series

JULY 6, 2022

Vobejda is a long-time digital executive and Chief Marketing Officer, whose background includes CMO roles at The Trade Desk, a cornerstone company in the ad tech and digital marketing space, and the global fashion brand Tory Burch. and previously sat on the Board of Directors for Cision, an earned media software company.

Marketing 71

Marketing Machine Learning Healthcare Agency 71

VideoWeek

JANUARY 13, 2023

FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97 TikTok executives met EU officials on Tuesday to discuss regulatory compliance, a sticking point for the social media company that recently admitted to spying on journalists via its app.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Martech

DECEMBER 6, 2021

To put a finer point on things, as the visualization below communicates, consumers seek sustainability in fashion, footwear, food and travel. And, as hinted to in our section about labor shortages, consumers are noticing those as well – and they’re not impressed.

Retail 106

Retail Fashion Food Impressions 106

VideoWeek

JUNE 24, 2022

Built on Snowflake’s Media Data Cloud, the clean room will provide cross-platform data in privacy-compliant environments in order to enhance targeting and measurement. RTL AdAlliance brings together RTL AdConnect, G+J I|MS, and Smartclip’s sales and media businesses. Future Becomes Sixth Largest Media Company in US.

Ad Tech 98

Ad Tech Agency Media Audience 98

InMobi

FEBRUARY 3, 2016

Enter Audiences and Automation With the evolution of online media, the number of publishers has grown at an astronomical rate - anybody with content worth sharing can build an app or a website, open it up to the world and monetize it through advertisements. Two major shifts have taken place since then.

Impressions 52

Impressions Ad Space Banner Fashion 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue. However, this is starting to change.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

YieldBird

JANUARY 22, 2025

increasing revenue per active user, but at the same time restrict impressions per active user. Our mission is to promote second hand, and we definitely dont want any Temu, Shein, and other fast-fashion businesses. Most of them said that they would turn to newspaper websites, like ours, to verify stories they read on social media.

Advertising 52

Advertising Banner Education Cookies 52

Single Grain

SEPTEMBER 12, 2019

How to Become a Social Media Marketing Influencer. million social impressions. As paid ad costs continue to rise on social media platforms like YouTube and Instagram, businesses have to find a way to survive. The Growth of Brand Influencer Partnerships. Why Brands Rely on Influencer Marketing. The end result was: 11.6

Marketing 101

Marketing ROI Audience SEO 101