The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. Google’s ad tech algorithms are at the heart of these advancements.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech

APRIL 10, 2023

” Machine learning is baked in Another differentiator between Oracle and prominent competitors like Adobe and Salesforce is that it doesn’t have a tag — Sensei or Einstein — for its AI capabilities. . “In that UI we have enabled a lot of machine learning flows to be captured in a conversational fashion.”

Machine Learning 105

Machine Learning Marketing Shipping Fashion 105

Single Grain

JUNE 26, 2019

Machine Learning: Machine learning is a whole other topic, but essentially, it uses the data that NLP interprets to “teach” itself about future actions. As an example, last year retailer Asos reported a 300% increase in orders by using their new “fashion bot” Enki. more people.

Machine Learning 97

Machine Learning Marketing Banner Fashion 97

Martech Series

AUGUST 25, 2022

By combining AI, machine learning, computer vision, and steganography, StegVision encodes invisible unique labels or markings for brands and products. Algorithms are placed within the label design that only StegVision’s app can see.

Pharmaceuticals 82

Pharmaceuticals Machine Learning Fashion Shipping 82

Single Grain

SEPTEMBER 27, 2019

First, a quick definition : “Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.” It provides AI systems with the ability to automatically learn and improve.

Machine Learning 103

Machine Learning Marketing Banner Fashion 103

Martech Series

NOVEMBER 18, 2022

The Content Strategy tool from HubSpot uses machine learning to assist marketers in finding high-quality content ideas that convert efficiently and helps to verify those content ideas as quickly as possible. MarketMuse employs machine learning and artificial intelligence to assist you in creating content marketing strategy.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech

FEBRUARY 1, 2024

Machine learning algorithms analyze massive sets of first-party data and can surface actionable insights to enhance segmentation and personalization. Zara , for example, knows TikTok is where its Gen Z clientele is searching for the latest fashion trends and launched the TikTop Shop late last year.

Media 141

Media Marketing Audience Machine Learning 141

Martech Series

JANUARY 26, 2023

What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.” Marketing Technology News: Influencer Marketing Trends for 2023 Determined to see that all advertisers should benefit from programmatic advertising, the Preciso team remains on a mission to open the market to smaller brands.

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Single Grain

JUNE 14, 2023

Their machine learning model continues to learn regularly and “provides up-to-date creatives with a sole purpose: conversion.” The power of Optimove lies in its advanced AI algorithms that leverage machine learning techniques to identify patterns and trends within the data.

Marketing 98

Marketing Machine Learning SEO Click Through Rate 98

Digiday

APRIL 27, 2023

“A lot of it is just being able to continue with the scale of what we do and do it in as timely a fashion as possible. We’ve been applying this and using it to improve our training data for machine learning models,” said Paulino. We’re now supporting clients around the globe.”

Pop-Up 76

Pop-Up Machine Learning Fashion Agency 76

Martech Series

JUNE 28, 2022

InMoment AI combines advanced Machine Learning algorithms with industry specific taxonomies, near-universal language support and encapsulated vertical knowledge to deliver rich insights, predictive analytics, and actionable recommendations through the XI application ecosystem.

Machine Learning 85

Machine Learning Fashion MarTech Impressions 85

Martech

DECEMBER 28, 2021

This entails machine learning models that consider all customer behaviors as well as various data sources that can be fed, ingested, and leveraged to better understand consumers at scale.” AI optimization. We’ll see AI-powered personalization evolve to deliver more highly customized experiences in 2022,” O’Connor stated.

Retail 134

Retail eCommerce ROI Machine Learning 134

Digiday

FEBRUARY 23, 2023

“Contextual targeting goes back to the early days of advertising online — the early 2000s — where it evolved into a form of targeting that used mostly keywords and content on the page without any sort of sophisticated AI or machine learning,” said Lior Charka, vice president, product at Outbrain. “It

Advertising 90

Advertising Machine Learning Cookies Audience 90

Single Grain

JULY 19, 2019

Teaming up with YouTube community, Channel Mum, it now works with a number of vloggers to promote its products in a more ‘authentic’ fashion, which resulted in approval ratings that increased from 10% to 80%. Make sure you are optimizing for visual search, because (not surprisingly) the top search categories for Lens are: Fashion.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Teaming up with YouTube community, Channel Mum, it now works with a number of vloggers to promote its products in a more ‘authentic’ fashion, which resulted in approval ratings that increased from 10% to 80%. Make sure you are optimizing for visual search, because (not surprisingly) the top search categories for Lens are: Fashion.

Marketing 111

Marketing SEO Machine Learning Banner 111

Martech

DECEMBER 20, 2022

For example, in customer segmentation for fashion, the audience can be divided depending on their size, favorite store, product, and even their concern for recycled clothes. Thanks to artificial intelligence and machine learning, segments can be created according to customer lifetime value (CLV) trends.

Marketing 101

Marketing Communications Machine Learning Fashion 101

AdvertiseMint

NOVEMBER 21, 2023

AI and machine learning make all that possible. Use machine learning technology to optimize ad targeting and budgets. AI tools like Acoustic or Drift use machine learning to understand natural language and automate a company’s marketing processes. Have an AI assistant converse naturally with customers?

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Single Grain

FEBRUARY 3, 2020

For instance: If you are a clothing boutique, you could talk about seasonal fashion trends, the ultimate power suit or how to make your workday more fashionable. Mizzen+Main , a male fashion designer, also rewards its customers for purchases as well as for completing quizzes and referring individuals to their loyalty program.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Martech Series

JULY 6, 2022

Vobejda is a long-time digital executive and Chief Marketing Officer, whose background includes CMO roles at The Trade Desk, a cornerstone company in the ad tech and digital marketing space, and the global fashion brand Tory Burch.

Marketing 71

Marketing Machine Learning Healthcare Agency 71

Basis

OCTOBER 14, 2022

Algorithmic and machine learning optimizations, which automatically improve campaigns by finding and optimizing audiences and placements that are most likely to convert. Don’t be a Sheriff Bracket: start testing and learning with solutions like contextual and geo-based targeting now! All no-brainers, right?

Retargeting 86

Retargeting Cookies Pop-Up Conversion 86

Digiday

JANUARY 4, 2023

It’s more based on user psychology than Instagram or Facebook, or any other platforms, which are largely now reliant on AI and machine learning to serve ads. “The personalisation options have got to a pretty good point,” Sweeney added. TikTok probably remains the last bastion of specific targeting.

Machine Learning 81

Machine Learning ROI Agency Fashion 81

MNTN

MARCH 10, 2025

Can you use your resources in wiser fashion to get to your goal? Automated Optimization : Machine learning automatically adjusts your campaigns in real time to improve performance and maximize return on ad spend (ROAS). Obviously, the end-all goal of a conversion funnel is your conversion rate.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Single Grain

MAY 22, 2023

Real-time anomaly detection is about continuously monitoring network traffic, user behaviors, and system logs in real time: By employing advanced machine learning algorithms, AI can learn the normal patterns and behaviors of a system or network. This can lead to higher conversion rates and increased revenue for your business.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52

YieldBird

OCTOBER 17, 2023

Whether it’s a regular workday, weekend, or holiday, the product employs machine learning algorithms daily to establish the best floor prices. The company’s machine learning models look into creatives and landing pages for malicious characteristics to prevent or stop the execution of malvertising in real time.

Viewability 52

Viewability Advertising Machine Learning Audience 52

Single Grain

MARCH 23, 2020

Fashion PR pitch example. This suite is called Google Cloud , and one of the products of that suite is Google’s Natural Language API : According to Google : “ Natural Language uses machine learning to reveal the structure and meaning of text. The Future of SEO: How AI and Machine Learning Will Impact Content.

SEO 124

SEO Pop-Up Machine Learning CPC 124

Martech

MAY 20, 2024

Create deep, actionable insights through analytics and data visualization, often incorporating machine learning for predictive analytics. Find all users across multiple company-owned domains who share an interest in high-end fashion. Analytical Focus. Sample use case. Sample use case. Potential weak spots.

Machine Learning 66

Machine Learning Conversion Rate Retail Fashion 66

MNTN

JULY 2, 2024

You can define “investment” in a granular fashion to see which parts of your marketing spend are paying off. And if your ROI isn’t what you want it to be, MNTN’s innovative CTV advertising platform uses machine learning to iterate its campaigns until the ROI is what you want it to be.

ROI 52

ROI Machine Learning Fashion Conversion 52

Basis

JULY 5, 2023

What’s newer is that AI and machine learning tools can now also make recommendations around optimal advertising spend. There’s a real shift here, where it’s going to be the norm to deploy budget in real time, in an automated fashion, towards a vehicle based on its value in the market and the right audience that is ready to buy.

Advertising 52

Advertising Machine Learning Audience Brand Awareness 52

MNTN

OCTOBER 17, 2022

You can define “investment” in a granular fashion to see which parts of your marketing spend are paying off. And if your ROI isn’t what you want it to be, MNTN uses machine learning to iterate its campaigns until the ROI is what you want it to be. A bad ROI means a course correction is necessary.

ROI 52

ROI Machine Learning Fashion Conversion 52

illumin

AUGUST 14, 2019

Here is an example of what a social persona might look like for a Hispanic styling & fashion enthusiast: How are personas built? Our strategists create these personas to help the customer better understand the big picture and the story being told by the data.

Audience 64

Audience Fashion Machine Learning Advertising 64

InMobi

JUNE 12, 2020

For example, an automobile manufacturer might see value in targeting the household while fashion apparel brands are looking for targeting a specific audience in the age group of 25 to 40-years. Essentially, the household is often the central focus for items purchased by multiple members of a residence and the individual for impulse shopping.

Marketing 52

Marketing AutoMobile Conversion Machine Learning 52

Smart-Hub

OCTOBER 16, 2023

A clear trend was evident in most presentations and discussions: the digital revolution is in full swing and powerfully fueled by artificial intelligence and machine learning being actively integrated into technology platforms. These algorithms allow marketers to analyze real-time data to make informed decisions quickly.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Single Grain

MAY 17, 2023

Work With Us 5) Louis Vuitton Louis Vuitton put out their “Spirit of Travel” campaign, which contained a string of luxury fashion ads and showcased the brand’s values through a journey through the Palm Springs desert in California. It’s a clever method to show people the beauty that they can unlock by trying the perfume.

Audience 52

Audience Machine Learning Fashion Click Through Rate 52

InMobi

DECEMBER 18, 2012

This data is used for different Business applications like Billing, Reporting, Business Intelligence, Machine learning, real-time Analytics, and real-time feedback loops. Background Earlier InMobi was using an Rsync based file push mechanism to transfer data directly to the consuming system.

Machine Learning 52

Machine Learning Fashion Impressions 52

Single Grain

OCTOBER 20, 2020

Sure, text-based content still has its place, as do emails, e-books, white papers and good old-fashioned blog articles. So how can marketers create their own interactive product recommendation tool? So, there you have the 12 best types of interactive content for your modern marketing strategy.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

OCTOBER 12, 2023

A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. A16z not only reports on the latest in AI and machine learning, but comes to a deeper understanding of how this technology affects us now and how it will change our society.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

Monetize More

MAY 8, 2023

Reaching up to almost 3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs, we can now reach more potential customers since they will be browsing everything from the hottest fashion trends to the most viral topic on popular Google properties.

Audience 52

Audience A/B Testing Click Through Rate CPA 52