Adweek

MARCH 26, 2025

Whimsical bandages are no longer just for kids.

Fashion 255

Fashion Marketing 255

Martech

AUGUST 2, 2024

The annual marketing plan’s reputation isn’t quite as respected. However, planning works better if marketers take a cue from how nature approaches change. “Oh, It’s planning and budgeting season,” said no marketer ever. However, markets are volatile, uncertain, complex and ambiguous (VUCA). Oh, goodie! No, no, try this !”

Marketing 110

Marketing Fashion Communications Conversion 110

Adweek

JULY 31, 2024

In 2021, then-Nike senior brand director Massimo Giunco was baffled to hear online fashion retailer ASOS come up repeatedly in meetings. Giunco, who left Nike in June 2022 after 22 years there, had been in internal conversations in which Nike staffers suggested they meet with ASOS to borrow its digital tactics, he told ADWEEK.

Fashion 308

Fashion Marketing Retail Conversion 308

Adweek

AUGUST 22, 2024

That Summer Feeling" is Lipton Ice Tea's first venture in fashion. As unexpected brand partnerships reach a peak, a fresh collaboration this summer comes from Lipton Ice Tea and streetwear label Cruel Pancake.

Fashion 312

Fashion Marketing Food 312

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion.

Marketing 124

Marketing Fashion Media Conversion 124

Adweek

DECEMBER 16, 2022

German fashion brand Hugo Boss has announced Nadia Kokni will join as senior vp of global marketing, taking over from Miah Sullivan. 1 and is joining from JD Sports Fashion where she was global group marketing director. Kokni starts Jan. At JD Sports, she is cited with placing a focus on elevating youth culture.

Fashion 246

Fashion Marketing 246

Adweek

JANUARY 15, 2023

German online fashion and shoe retailer Zalando is going through a period of change as it aims to "deepen" relationships with customers and partners across the 25 markets in which it currently operates.

Fashion 264

Fashion Marketing Retail Media 264

Martech

JULY 24, 2024

What does this mean for marketers? Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. In the U.S., Some would argue slowly, but it’s definitely happening.

Marketing 112

Marketing Pop-Up Fashion Entertainment 112

Adweek

JULY 25, 2023

Fashion brands and marketers have a new roadmap for sustainable transformation. Incorporating buzzy practices, including regenerative agriculture and circularity, companies like Outerknown, J.

Fashion 246

Fashion Marketing 246

Adweek

MAY 9, 2024

In this episode of The Speed of Culture, host Matt Britton sits down with Ivan Dashkov, head of emerging marketing tech at Puma Group, to explore the evolving landscape of digital innovation in the fashion industry.

Fashion 298

Fashion Marketing Advertising 298

Adweek

JUNE 17, 2024

Dunkin' is heavily promoting its line of iced drinks this summer by recruiting a wide range of talent as "Dunkin'Terns," planning to drop its first custom-created music from boy band alums and digging deeper into fashion, tech and food with A-list collaborators.

Fashion 299

Fashion Food Marketing 299

Adweek

SEPTEMBER 29, 2023

For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the windows and over-easy eggs on the plates. The tie-up with Norman's Caf?, situated in the U.K.

Fashion 321

Fashion Marketing Advertising 321

Adweek

MARCH 8, 2023

Following 2022's record-breaking year, the ad sales teams at Warner Bros. Discovery and CBS have something new to dance about. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul.

Ad Inventory 290

Ad Inventory Fashion Advertising Marketing 290

Adweek

OCTOBER 1, 2022

Private Policy, one of several fashion brands that has embraced the idea of genderless clothing, hit the runway at New York Fashion Week with a more anthropological sensibility than most marketers.

Fashion 278

Fashion Marketing 278

Adweek

NOVEMBER 30, 2022

The California-based brand--known for its shearling boots and cozy apparel--stepped up its comfort game with Ugg Feel House, a hybrid experiential and retail concept designed to cater to both a community of creatives and young, fashion-forward consumers unfamiliar with the brand's.

Fashion 246

Fashion Retail Marketing 246

Adweek

SEPTEMBER 11, 2024

Every fall, fashion lovers gather in New York for a week to get a preview of what's to come. This year, healthy soda brand Poppi joined in with a pop-up called Poppi World to promote a new cherry cola flavor and sell branded merch. Poppi World was aimed at bringing the digital-heavy brand offline.

Pop-Up 299

Pop-Up Fashion Marketing 299

Adweek

JANUARY 22, 2023

The North Face is one such example--after starting out as a product for climbers, it has become one of the hottest brands in fashion. Now, The North Face faces a marketing challenge of speaking to two different audiences: Sometimes brands take on a life of their own, expanding their appeal beyond the original intended audience.

Fashion 279

Fashion Audience Marketing 279

Adweek

FEBRUARY 28, 2024

Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced Wednesday.

Public Relations 264

Public Relations Fashion Marketing 264

Adweek

JUNE 22, 2022

Commando, a women's fashion brand that markets intimates, bodywear and ready-to-wear, is bringing in brand veteran Lori Wagner as chief marketing officer to expand the company's global presence. Wagner arrives with a range of experience at major fashion retailers.

Fashion 258

Fashion Retail Marketing 258

AdExchanger

SEPTEMBER 15, 2023

Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. The post The Big Story: Why MMM Is Back In Fashion appeared first on AdExchanger. Should we trust them?

Fashion 111

Fashion Media Advertising Marketing 111

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints.

Marketing 119

Marketing Fashion ROI Communications 119

Adweek

JUNE 21, 2022

StockX has shifted the way the resale market operates. Sneaker culture is at an all-time fever pitch, with limited collaborations no longer being just statement fashion items, but potential investment opportunities for the shrewd collector.

Fashion 278

Fashion Marketing 278

Adweek

JUNE 3, 2022

DAOs allow groups of people to get together and collectively own businesses or assets in a decentralized fashion. Given the community focus of DAOs, marketers stand to benefit from learning about the magic of successful DAOs.

Fashion 264

Fashion Marketing Media 264

Adweek

JUNE 6, 2022

Insurance is a tougher sell for marketers than the more tangible advertising categories, especially when it comes to younger consumers. It's not exactly an eye-catching new car or fashion line. So State Farm is hoping to introduce an element of fun to its otherwise actuarial discussions of premiums through gaming.

Fashion 264

Fashion Advertising Marketing 264

Adweek

AUGUST 2, 2022

British budget airline EasyJet has revived its top marketing role with the appointment of Robert Birge to the new position of chief customer and marketing officer (CCMO). He joins from online fast-fashion.

Fashion 244

Fashion Marketing Advertising 244

AdvertiseMint

JANUARY 7, 2025

The Kardashian family has become synonymous with savvy marketing, utilizing a strategic mix of social media, branding, and public appearances to turn themselves into a formidable brand. Strategic brand collaborations and personal product lines have amplified their market impact.

Marketing 52

Marketing Fashion Audience Impressions 52

Digiday

MAY 23, 2024

Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top. According to Nazia Du Bois, director of brand and marketing at eBay in the U.K., In the U.S.,

Fashion 92

Fashion Marketing Audience Media 92

Adweek

SEPTEMBER 28, 2022

Agency network Dentsu has named Madeleine Fashion Group's chief executive Karin Zimmermann as its new CEO for the German and DACH (Germany, Austria and Switzerland) markets, succeeding Ulrike Handel who left Dentsu International.

Fashion 246

Fashion Retail Agency Marketing 246

Adweek

JANUARY 14, 2025

A version of the famous Hermes Birkin bag sold at Walmart took off on social media, marking a big shift in how luxury marketers think about cheaper versions of their products. In recent weeks, a bag that looks like the Birkin bag went viral on social media. According to Sotheby's, a genuine leather Birkin bag.

Marketing 312

Marketing Media Fashion 312

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. This means that instead of marketers carving out segments they think are best for the campaign, the AI discovers these optimal audiences automatically. Marketers are only just beginning to integrate new AI tools into their campaigns. Why we care.

Fashion 105

Fashion Retail eCommerce Audience 105

Adweek

MAY 19, 2023

Basketball stars and fashion go hand-in-hand, and ahead of tonight's WNBA season tip-off, Google debuted a new campaign showcasing new ways to search as players show off their "tunnel fits."

Fashion 277

Fashion Marketing 277

Adweek

FEBRUARY 22, 2023

With strategies rooted in experiences, excitement and escapism, mass-market brands could stand to glean a few lessons from their more exclusive peers in an increasingly tough market. Despite a global economic slowdown in 2022, luxury brands had no reason to cork the champagne.

Marketing 264

Marketing Fashion 264

Adweek

APRIL 4, 2025

How the footwear and fashion brand is innovating for the future.

Fashion 171

Fashion Retail Marketing 171

Adweek

MAY 14, 2023

On the first Monday in May, more than 53 million people across the globe tuned in to watch Vogue's third livestream of the Met Gala, the annual fashion extravaganza that serves as both the primary source of funding for the museum's Costume Institute and, increasingly, a tentpole event for Cond? Within the first 24.

Fashion 264

Fashion Media Marketing 264

Adweek

FEBRUARY 24, 2025

During a panel hosted by The Female Quotient at Google Pixel's Player's Lounge on NBA All-Star Weekend, Clarke addressed the audience in a Liberty varsity jacket from the team's partners at fashion.

Fashion 238

Fashion Audience Marketing 238

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. However, it also introduces new risks.

A/B Testing 130

A/B Testing Machine Learning Finance Fashion 130

Adweek

MAY 2, 2024

activewear brand Gymshark has made a series of executive hires to help it claim a bigger slice of the North American market, and it has a plan to take on its more established, homegrown U.S. rivals: Target gym-goers, not runners. The company, known for its seamless leggings and crop tops, has appointed former Abercrombie.

Marketing 264

Marketing Fashion 264