Martech Series

DECEMBER 29, 2022

Metaverse is forecasted as the future of social media, many brands are strategizing quick marketing campaigns to capitalize on the metaverse concept. For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth.

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Basis

DECEMBER 4, 2024

But new innovations and approaches are slowly but surely improving the experience for advertisers, while opening up new possibilities. Evolving Sentiments Around AI : After a year dominated by both hype and scrutiny around AI, advertisers face critical decisions about how to integrate the technology into their marketing—and their tech stacks.

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Martech

MARCH 23, 2022

“We’re looking at this as a way that digital is supporting our marketing efforts, where we want to attract the next generation of premium buyers,” said Meliza Humphrey, senior manager of Acura marketing. “In Get the daily newsletter digital marketers rely on. A fashionable place for VR. Who’s showing up to the showroom?

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Digiday

JULY 27, 2023

What’s more, it feels like there’s a new social platform popping up every day — and they’re all vying for influencers’ time and content. We asked beauty and fashion influencers, including Sydney Morgan, Christen Dominique and Sarah Lugor, where they’re spending most of their time. Continue reading this article on digiday.com.

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Martech

SEPTEMBER 16, 2022

Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos. The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. To free them up, the company hired additional staff to manage day-to-day tasks.

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Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

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Gods of Advertising

JANUARY 14, 2014

Nothing on the market soothes your throat as effectively and deliciously,” she says looking directly into the camera. There are no pop culture references. According to AdAge, Twitter blew up. With the right follow through, Pine Bros could become the next Mentos or Altoids –an old-fashioned brand on the tip of everyone’s tongue.

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Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

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Martech

FEBRUARY 15, 2023

This baby is growing up to be a doctor! The challenge for the digital marketer is to appreciate what the baby can do, when it grows up. Gucci Town was the permanent follow-up, launched last year. “It The key triggers include an overvalued market, with some coins like Bitcoin reaching all time high $65k in Nov 2021.”

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MNTN

MAY 9, 2024

And while this season comes around every year, it’s only recently that performance marketers have unlocked the key to year-long success on the TV screen. Matt Collins, Director of Product Marketing for MNTN and QuickFrame, credits this shift in advertising strategy partially to the COVID-19 shutdown. Enter: performance marketing.

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Digiday

DECEMBER 19, 2022

The brand’s target audience for the QR code campaign is 18-to-55-year-old women who have an interest in skincare, beauty and fashion. had used QR codes for marketing purposes within the last three months as of last summer, according to a survey by Statista. In fact, 45% of shoppers in the U.S.

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Single Grain

MARCH 20, 2020

When your customers have already invested their time in curating the products they want, you simply don’t want to tangle them up with an incomprehensible checkout process. Dive Deeper: * Retargeting 101: Why It’s Essential for Any Marketing Funnel. * How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. *

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Chief Martech

APRIL 7, 2022

What will it mean for marketing and martech? Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. For marketing and martech, this foretells a large, fragmented landscape. A no-code multiverse marketing platform?

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Basis

AUGUST 14, 2023

Think market conditions are slowing investment in marketing? It may seem counterintuitive at first, but once you start to think about it, it makes perfect sense: Marketing and advertising technologies are designed to improve efficiency, save time, and free up staff for more complex work. Think again.

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Single Grain

JUNE 13, 2023

In this blog post, we will “show you the world” of Disney Plus’s latest monetization tactics and explore the techniques, campaigns and innovations they’ve installed to stay up to pace with modern tactics and strategy in a highly competitive streaming space. Let’s explore the key elements that makeup Disney’s marketing strategy.

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MNTN

NOVEMBER 22, 2022

In marketing, you’re looking for an edge up on the competition and a meaningful way to reach more consumers. That’s where performance marketing can provide real solutions. What Is Performance Marketing? These are distinct from old-fashioned ads, bought en masse in the hope they would generate demand.

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Digiday

JUNE 27, 2022

Athletic footwear company Hoka is taking to marketing platforms like connected TV in its first-ever global ad campaign, marking a big public leap for a brand that’s been busy with behind-the-scenes retail growth. Overall, website visits are up 68%. The article was first reported on, and published by Digiday sibling Modern Retail.

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Gods of Advertising

MAY 12, 2016

LOS ANGELES, CA – APRIL 27: (L-R) Guest, internet influencers Brittenelle Fredericks, Sara Dinkin, and musician Garrett Borns of BORNS attend Discover Los Angeles’ “Get Lost” Pop-Up Concert at The Geffen Contemporary at MOCA on April 27, 2016 in West Hollywood, California.

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Digiday

APRIL 27, 2023

In yet another example of its broad application, digital video ad firm Pixability is employing ChatGPT to improve brand suitability standards and boost confidence for advertisers looking to invest dollars in content on YouTube and other digital video platforms, while also speeding up the process dramatically.

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Single Grain

AUGUST 12, 2022

You open up your favorite browser and type in “best workout leggings.”. The first page of search results that pops up include the links that are best optimized for the search engines. Do Not Shy Away from Quora and Forum Marketing. This includes link building , social media marketing, blogging, and local listing.

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Single Grain

FEBRUARY 3, 2020

An unmoderated study is cheaper to run, easier to set up and allows you to test multiple users simultaneously, but it does not allow a business to ask any follow-up questions after reviewing the initial data. 1) Tailor Your Product/Service for Your Target Market. Moderated UX Testing. Get A Free Consultation.

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Lemonads

JUNE 6, 2021

If you had, you have an idea of what influence marketing is all about. In this article we will tell you what influencer marketing is, how it works, is still relevant today, and how to do it. What exactly is influencer marketing? If you think about it, influencer marketing changed the world of advertising forever.

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MNTN

JANUARY 27, 2023

In marketing, you’re looking for an edge over the competition and a meaningful way to reach more consumers. That’s where utilizing the best performance marketing channels can provide a real solution. What Is Performance Marketing? When you do find an innovative way to break through, it can get pricey.

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Single Grain

MARCH 27, 2020

Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. Maybe yours includes up-to-date info. You may not have to come up with new blog ideas after all. But don't worry!

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Single Grain

JULY 16, 2020

Many fashion stylists are offering virtual consultations via Instagram video calls. Sparkhouse, a video marketing, advertising and production company, is offering to make free promotional videos for small businesses and startups who are affected by the pandemic. This is the power of omnichannel marketing.

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Digiday

JANUARY 4, 2023

Co-founded Nowmanifest, a fashion blog (2011). Schatzberg is looking to expand beyond fashion and luxury clients into the hospitality space, as well as into health and wellness. Ian Schatzberg’s resume at-a-glance. Founded General Idea Agency (2018). Co-founded Wednesday, an ad agency (2011).

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Digiday

FEBRUARY 14, 2023

Users exposed to MiQ’s media ended up booking 37 days in advance — 19% higher than organic traffic to the site. This fast-paced, snappy program details the fashion evolution of some of Gen Z’s favorite celebrities and their impact on the world, from Zendaya and Kim Kardashian to Jojo Siwa. News: “Shop LivE!

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Lemonads

FEBRUARY 14, 2021

Advertisers can sign up and purchase traffic almost without restrictions, so they can start setting up their campaign parameters and launch ads as soon as they sign up. For instance, some networks focus on connecting advertisers and publishers in technology, automotive, fashion, sports, gambling, gaming, or similar niches.

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Single Grain

JUNE 20, 2019

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. A landing page can be defined as a standalone web page created specifically for a marketing campaign. Spoiler alert: that’s because they are.

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Single Grain

JULY 5, 2023

In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. TABLE OF CONTENTS: ↓ Why Is ChatGPT a Powerful Tool for Marketers? Let’s begin!

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TechCrunch Ads

AUGUST 8, 2022

where cookie consent rules are concerned) more than a year after the group’s compliance campaign kicked off, she pointed to media sites including [link] and [link] ; recipe site www.delish.com ; online travel agency booking.com ; and fashion retailer aboutyou (in various EU countries). de ; and streaming giant hbo.com. .”

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Digiday

MARCH 29, 2023

Marketers be warned. He would rather marketers show up in his games in ways that enrich those experiences. Ultimately, it comes down to getting to a point where marketing in games is ad free, not brand free. It’s a sandbox of new tools for any marketer thinking about how their brand might exist in a game.

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Single Grain

MARCH 23, 2020

Wrapping Up. In this section, I’m going to show you how you can set up a Google Ads account (which is free) to start using the popular keyword tool. Next, click the blue “ Start now ” button to begin setting up your account. Get more website sales or sign-ups. What Is Google Keyword Planner? Let’s start with some basics.

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Lemonads

JANUARY 17, 2022

Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. In this article, we will go over the definition of an affiliate and the different types of independent marketers that exist today.

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Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. When a publisher puts ad space up for sale, advertisers make offers to buy this space. CDPs mainly gather first-party data and utilize it for a variety of tasks, including marketing, customer support, and advertising.

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Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. Since podcasts are popular among consumers, marketers have taken note.

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Single Grain

AUGUST 1, 2023

By the end of this article, you will be equipped to make well-informed decisions and implement a native advertising campaign that supports your marketing goals. This is more effective than other ads, such as pop-ups , that are only meant to distract the user. Examples include influencer marketing and boosted posts.

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