Ad Rants

NOVEMBER 6, 2023

As a marketer or business owner, you already know how important it is to catch the attention of potential customers. Keep in mind that the most sought-after billboard locations often have a higher price tag, but the ROI can be well worth it if you're able to reach a large and engaged audience. One way to do that is by using billboards.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

The Ad Tech Blog

APRIL 29, 2024

Key metrics include engagement rates, conversion rates, and ROI. Case Study: Fashion Nova’s Mastery of Social Commerce Fashion Nova , a leading fashion brand, exemplifies the power of social commerce done right. How can brands measure the success of social commerce campaigns? Absolutely.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Martech

JANUARY 2, 2024

I was pleasantly surprised to hear that I was offering up a unique perspective and happily shared the many ways I had been using generative AI for marketing. So, let’s start with these three basic questions: Identify the opportunity and objective: Which marketing tasks could benefit from the help of AI tools? Event marketing and PR.

Marketing 132

Marketing MarTech Communications Fashion 132

Single Grain

SEPTEMBER 12, 2019

This post was expanded for 2019 with new tactics for growing your business with influencer marketing. What Is Influencer Marketing? Why Brands Rely on Influencer Marketing. How to Become a Social Media Marketing Influencer. How Influencer Marketing Helped Multi-Million Dollar Companies: Case Studies.

Marketing 101

Marketing ROI Audience SEO 101

MNTN

JULY 2, 2024

In the ever-evolving landscape of digital marketing metrics , understanding return on investment (ROI) is crucial for assessing the profitability of your marketing endeavors. ROI provides valuable insights into the financial returns generated from your marketing investments, guiding strategic decisions and budget allocations.

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ROI Machine Learning Fashion Conversion 52

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

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Marketing Audience Media ROI 141

Martech Series

FEBRUARY 16, 2023

Tweet How will video trends impact the future of influencer marketing? And as marketers try to tighten their process, what can they do to re-evaluate the usage of their martech to drive ROI? I didn’t realize it then, but my undergraduate degree in cultural anthropology was a perfect foundation for marketing.

MarTech 92

MarTech Marketing ROI Fashion 92

Basis

DECEMBER 4, 2024

Evolving Sentiments Around AI : After a year dominated by both hype and scrutiny around AI, advertisers face critical decisions about how to integrate the technology into their marketing—and their tech stacks. Marketers will develop an understanding of how the two channels can complement one another, as well as how to evolve measurement.

Advertising 94

Advertising Retail Pop-Up Media 94

Martech

OCTOBER 25, 2022

Because retail and email marketers on the front lines know that the holiday season is going to happen a lot sooner this year than it has in the past. I also could have told that talking head that holiday campaigns aren’t the only things stressing us marketers right now. Dig deeper: Getting back to basics: Marketing ROI.

Marketing 101

Marketing ROI Education Retail 101

MNTN

OCTOBER 17, 2022

One of the most insightful and efficient ways of measuring a company’s health is Return on Investment (ROI). Return on investment (ROI) is the ratio of your profit or loss divided by your investment. ROI is used to determine if an investment is being used most effectively and efficiently as possible.

ROI 52

ROI Machine Learning Fashion Conversion 52

Single Grain

DECEMBER 16, 2019

Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we've gone from zero to having 93% of marketers using influencer marketing. Book My Free Marketing Consultation.

Marketing 110

Marketing ROI Audience Brand Awareness 110

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Digiday

JULY 12, 2023

Creator marketing platform CreatorIQ is developing new metrics to help advertisers measure the impact of creator campaigns against traditional digital marketing as the influencer and creator economy hopes to become a more established media option for marketers. Continue reading this article on digiday.com.

Marketing 69

Marketing Fashion ROI Retail 69

Single Grain

MAY 16, 2023

Facebook has become a crucial platform for businesses to reach out to their target market and advertise their products and services. In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity.

Fashion 52

Fashion Retargeting A/B Testing Audience 52

Ad Rants

JULY 3, 2024

What strategies do you use to make your brand stand out in a competitive market? Whether you're a pro at digital marketing or just starting, we've got your back. Imagine one tweet, for instance, by your sustainable fashion label saying, "Every thread tells a story about sustainability # join us in making fashion green again."

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Martech Series

DECEMBER 12, 2022

Customers can realize a 370% ROI after deploying the DXP, with a payback period of 8 months. The study found that over three years, a composite organization realized 370% return on investment (ROI), $9.84 The study found that over three years, a composite organization realized 370% return on investment (ROI), $9.84

ROI 83

ROI Conversion Conversion Rate Fashion 83

Single Grain

AUGUST 22, 2023

There are many benefits to be gained by analyzing content marketing statistics for SaaS businesses who take their growth seriously. Diving into the latest data reveals a wealth of insights into current content marketing trends that can be invaluable for identifying the gaps in your content strategy you may need to fill.

Marketing 98

Marketing Audience Media Conversion 98

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Marketing 101

Marketing Communications Machine Learning Fashion 101

Single Grain

SEPTEMBER 27, 2019

Does marketing AI feel too buzzwordy to you? But despite all this apparent popularity, do you still wonder how necessary Artificial Intelligence really is for marketers? According to eMarketer, 70% of business leaders expect marketing AI to be critical for the future success of their businesses. Get A Free Consultation.

Machine Learning 103

Machine Learning Marketing Banner Fashion 103

Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers who pay attention to these data signals will gain a competitive edge. “By

Retail 134

Retail eCommerce ROI Machine Learning 134

Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Marketing 94

Marketing Rich Media Audience Education 94

Digiday

AUGUST 29, 2022

Throughout much of this past summer, the nervousness among marketers and ad agency execs’ about the uncertain economy led them to prioritize efficiency when choosing where to spend ad dollars. Marketers and agency execs say purse strings will continue to tighten this fall as they seek more performance marketing efforts.

Marketing 69

Marketing Finance Fashion Agency 69

Basis

JUNE 6, 2022

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? Defining Direct Response Marketing. The key here (as with all marketing, really!)

Marketing 85

Marketing Rich Media Audience Education 85

Digiday

MARCH 1, 2023

As gaming continues to cement itself as a primary form of entertainment for people of all ages, not just Gen Z and millennials, the major players creating content and communities around gaming keep trying to lure more marketers and their agencies into the fold. How will you work to translate gaming’s appeal to a marketing audience?

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Agency Marketing Ad Tech Entertainment 79

MNTN

JANUARY 16, 2025

Addressable TV advertising goes beyond the contextual targeting of traditional television advertising to reach a brands specific target audience, no matter what content they are watching.Read on to learn more about what makes addressable TV such an exciting new prospect for marketers. What is Addressable TV Advertising?

Advertising 52

Advertising Audience Fashion Demand Side Platform 52

The Ad Tech Blog

OCTOBER 23, 2024

Introduction Color plays a pivotal role in shaping brand identity, influencing consumer perceptions, and driving marketing success. In the advertising and marketing industry, where competition is fierce, leveraging the right colors can set your brand apart and foster a deeper connection with your target market.

Audience 130

Audience Fashion Communications Marketing 130

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc. Image: Beeyond Media.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. The demand for advanced marketing technologies has surged as businesses pivot their operations online. Regulatory changes Data privacy regulations like GDPR and CCPA have necessitated reevaluating marketing strategies.

MarTech 98

MarTech ROI Communications GDPR 98

Martech

MAY 9, 2023

Generative AI is taking our industry by storm, and every marketer out there needs to pay close attention. Building 3D content to fill entire worlds used to be expensive and daunting, a blocker for mass adoption by marketing teams. Launching dedicated marketing campaigns to reach the Gen-Z audience.

Fashion 103

Fashion Audience Agency MarTech 103

Single Grain

FEBRUARY 22, 2023

If you’re not using influencer marketing tools to boost brand visibility, drive traffic and increase sales, you’re missing out on one of the most effective and affordable marketing channels available to you. Influencer marketing routinely enjoys an ROI of up to 11X.

Marketing 64

Marketing ROI Media Audience 64

Martech

JULY 11, 2022

Let’s say you’re working with marketing managers who want to know how their content is performing. In this case, you’d want to tailor your narrative so that it focuses on metrics or data that are important to content marketing, like email opens or search performance. It’s your job to tie them all together in a linear fashion.

Audience 108

Audience Fashion ROI Marketing 108

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Driving innovation in marketing strategies. Inefficient processes.

MarTech 90

MarTech Fashion Communications Retail 90

Clearcode

OCTOBER 18, 2022

AppFlyer helps maximize your ROI by giving you insight into which in-game ads and purchases bring in the most revenue while protecting your budget with comprehensive fraud protection. Founded: 2017 Headquarters: Stockholm, Sweden Specialties : Virtual Reality Advertising. Augmented Reality, Mobile Advertising, AdTech.

Advertising 93

Advertising Entertainment Fashion Ad Inventory 93

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising 52

Advertising Retargeting CPA Audience 52

Lemonads

JUNE 7, 2020

In this article, we will explain what CPA Marketing is and the different aspects of CPA Marketing. CPA marketing is an affiliate marketing business model. We are going to explain to you what is CPA marketing, plus we are giving you some strategy tips at the end of this article, so keep reading!

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CPA Affiliates Marketing Banner 52