Adweek

JUNE 17, 2024

Beauty and fashion publisher Refinery29 has named two new members to its executive team, part of a broader bid from the editorial title to reinvigorate its business following its sale to Sundial Media Group in April.

Fashion 289

Fashion Media 289

Adweek

OCTOBER 28, 2022

The pressure had been mounting for weeks for Adidas to act, as Ye continued to use anti-Black and antisemitic hate speech in his social media channels and other outlets. The Balenciaga fashion house, JP Morgan Chase, Gap, Vogue and Creative. Adidas finally announced that it is parting ways with Ye, also known as Kanye West.

Fashion 312

Fashion Media 312

Adweek

JANUARY 15, 2023

German online fashion and shoe retailer Zalando is going through a period of change as it aims to "deepen" relationships with customers and partners across the 25 markets in which it currently operates.

Fashion 264

Fashion Marketing Retail Media 264

Adweek

NOVEMBER 4, 2022

Sean "Diddy" Combs, adding a new pillar to his music, fashion, media and booze empire, becomes the latest celebrity to wade into the $27 billion American cannabis industry, but with a plan far more comprehensive than dropping a branded flower strain.

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Manufacturing Fashion Retail Media 279

Adweek

JUNE 3, 2022

It's no secret Gen Z looks to social media to participate in the latest cultural trends. Whether it's the fashion statement of the moment like the grunge revival or viral dance crazes such as the #DropChallenge, the FOMO is real. For advertisers, while there's merit in riding the coattails of a megatrend, it can be.

Fashion 279

Fashion Media Advertising 279

Adweek

SEPTEMBER 30, 2022

Swiss luxury fashion house Chopard is using an augmented reality try on lens from Snapchat to promote its new My Happy Hearts collection of hearts that can be worn by themselves or stacked as accessories.

Fashion 279

Fashion Agency Media 279

AdExchanger

SEPTEMBER 15, 2023

Media mix modeling is back in fashion. The post The Big Story: Why MMM Is Back In Fashion appeared first on AdExchanger. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them?

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Fashion Media Advertising Marketing 111

Adweek

JULY 29, 2024

TikTok fashion influencer Taylen Biggs and YouTuber Kat Stickler star in the ad, with Biggs leading a school in a musical performance that shows. Walmart is schooling parents in what their kids actually like.

Fashion 312

Fashion Retail eCommerce Media 312

Martech

JULY 24, 2024

A lot of it is about media coverage, and more fans watching through streaming. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In

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Marketing Pop-Up Fashion Entertainment 112

Adweek

AUGUST 24, 2023

The cola brand and pop culture icon plans to usher in its quasquicentennial in epic fashion, honoring its past and looking toward the future by rewarding loyal fans over 125 days. An updated logo, immersive activations, media takeovers, social content and giveaways will keep fans engaged for the.

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Fashion Media Food 246

Adweek

MAY 7, 2024

In the fashion industry, people anticipate the first Monday in May when the annual Met Gala takes place. The looks that grace the Metropolitan Museum of Art's steps become conversation fodder for both industry leaders and social media observers.

Fashion 173

Fashion Conversion Media Marketing 173

Ad Rants

JUNE 29, 2022

The reason is that most startups fail at marketing themselves in the best possible fashion. This is where social media marketing and its relevant strategies come into play. This is where social media marketing and its relevant strategies come into play. Social Media Strategy for Startups: Where to begin?

Media 205

Media Fashion Audience Education 205

Martech

SEPTEMBER 20, 2024

According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. Identifying random acts of AI Many marketers experiment with AI-driven tools for one-off applications like generating blog posts or social media posts. For example, we use Make to automate our social media posts. Let me explain.

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Marketing Fashion Media Conversion 124

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Many are digital-native, forging tailored D2C digital strategies.

Fashion 105

Fashion Retail eCommerce Audience 105

Adweek

JUNE 3, 2022

DAOs allow groups of people to get together and collectively own businesses or assets in a decentralized fashion. Decentralized autonomous organizations, or DAOs, entered the cultural mainstream in 2021 on accelerated interest in crypto in pop culture.

Fashion 264

Fashion Marketing Media 264

Adweek

MAY 14, 2023

On the first Monday in May, more than 53 million people across the globe tuned in to watch Vogue's third livestream of the Met Gala, the annual fashion extravaganza that serves as both the primary source of funding for the museum's Costume Institute and, increasingly, a tentpole event for Cond? Within the first 24.

Fashion 264

Fashion Media Marketing 264

Adweek

MAY 18, 2023

Rajni Jacques, head of fashion and beauty partnerships at Snap, and Snapchat. Innovative platform features play a leading role in giving creators the tools they need to enhance their storytelling abilities and establish long-term, viable businesses.

Fashion 264

Fashion Media 264

Adweek

AUGUST 16, 2022

Being a teenage girl can be difficult--and social media has amplified many of those challenges. In this digital environment where much of reality is filtered, Puma's new campaign encourages girls to show up as their authentic selves. We can Be," created by agency The Elephant Room, aims to elevate the voices of teen girls,

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Media Agency Fashion 246

Ad Monsters

FEBRUARY 27, 2025

Shifting platform policies, evolving DEI priorities, and outdated brand safety tactics are creating challenges for Black-owned media and ad tech as a wholeheres how publishers can thrive. The post LinkedIn Live Replay: How Platform Policies, DEI Shifts, and Brand Safety Impact Black-Owned Media appeared first on AdMonsters.

Media 70

Media Ad Tech Fashion Audience 70

Martech

AUGUST 2, 2024

Plan frequently for elements that change frequently The job of fashion, what Brand calls the top layer of the model, is to be quick and engaging. These layers resist instantaneous change (regardless of what the plan mandates) and evolve more gradually than the frantic pace of fashion/customer programs or the relentless march of commerce.

Marketing 110

Marketing Fashion Communications Conversion 110

Digiday

MAY 23, 2024

Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Fashion 92

Fashion Marketing Audience Media 92

Martech Series

JULY 28, 2022

30% of shoppers follow social media fashion trends. GoodFirms, universally renowned research, ratings, and reviews platform, recently released its latest survey report – Global Fashion Industry: Trends, Consumer Shifts, and Outlook. are more concerned about the prices and wearability than fashion.

Fashion 84

Fashion Manufacturing Brand Awareness Retail 84

Martech Series

OCTOBER 21, 2022

Shopping trends among global fashion consumers will shift in favor of buying decisions that favor more sustainable practices, report finds. The shift will create important opportunities as well as challenges for global fashion brands, manufacturers and retailers. 65% of consumers say they care about the environment.

Fashion 86

Fashion Manufacturing MarTech Communications 86

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. Navigating the social media landscape in 2024 Technology evolves but does not supersede the human desire for authentic connection.

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Media Marketing Audience Machine Learning 141

More About Advertising

MAY 3, 2024

Aside from rebranding agency The&Partnership as T&Pm (he seems to like verbal origami) and bringing media shop m/Six in-house as part of a full service offer. … The post Clare Hornby launches fashion brand ME+EM internationally – with T&Pm first appeared on More About Advertising.

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Fashion Agency Media Advertising 64

Digiday

AUGUST 6, 2024

But in typical X fashion, it went completely off-script. There was no press release from corporate comms, no statement on social media. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The advertising industry, of course, finds this beef utterly ungrounded.

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Media Advertising Fashion Marketing 97

AdvertiseMint

JANUARY 7, 2025

The Kardashian family has become synonymous with savvy marketing, utilizing a strategic mix of social media, branding, and public appearances to turn themselves into a formidable brand. The Kardashian brand thrives on a strong social media presence and personal branding.

Marketing 52

Marketing Fashion Audience Impressions 52

More About Advertising

MAY 8, 2024

Ocean Outdoor has been appointed Official Out of Home Supplier to London Fashion Week (LFW) in a three year agreement with the British Fashion Council (BFC).

Fashion 59

Fashion Advertising Media 59

Martech Series

NOVEMBER 13, 2022

Fanbase Social Media Inc is launching Fanbase Camps. Build audio camps around sports, music, fashion, relationships, whatever you like. Fanbase is leading the next frontier of social media, placing fun, visibility, and monetization capability at the forefront to the benefit of all users. The post Fanbase Social Media Inc.

Media 95

Media Fashion Conversion MarTech 95

Martech

MARCH 13, 2025

While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. As a result, social media is the leading B2B use case supported by genAI. Media analysis and management. Why are there differences? Data insights.

Fashion 88

Fashion Audience ROI Media 88

Digiday

AUGUST 29, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Simms brainstormed with several team leaders at Gale, asking them to consider how they would launch a new brand today. Continue reading this article on digiday.com.

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Media Fashion Agency Marketing 95

AdExchanger

SEPTEMBER 23, 2022

It makes sense that brands in sexy verticals like fashion and hair care turn to social media influencers. But banking brands hire influencers, too. One recent example is Kasasa, a fintech company that launched in 2003 and partners with local credit unions and community banks to offer discounts and attract people looking to open or.

Fashion 142

Fashion Media Advertising 142

Digiday

JANUARY 11, 2024

Digiday Media, the global media company behind Digiday, Glossy, Modern Retail and WorkLife, today announced the appointment of its new Chief Executive Officer (CEO). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Amrani previously served as Digiday’s Chief Operating Officer (COO).

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Media Fashion Retail Audience 92

The Ad Tech Blog

APRIL 29, 2024

At the juncture of social networking and e-commerce, social commerce offers unparalleled opportunities for brands to deepen customer relationships and drive sales directly within the social media landscape. But what does the horizon hold for this dynamic field as we approach 2024? FAQs on Embracing Social Commerce What is social commerce?

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Adweek

JANUARY 14, 2025

A version of the famous Hermes Birkin bag sold at Walmart took off on social media, marking a big shift in how luxury marketers think about cheaper versions of their products. In recent weeks, a bag that looks like the Birkin bag went viral on social media. According to Sotheby's, a genuine leather Birkin bag.

Marketing 312

Marketing Media Fashion 312

Digiday

FEBRUARY 12, 2024

New York Magazine’s women’s fashion and lifestyle publication the Cut is expanding this year, adding four full-time editorial staff, verticals and inventory as it chases new and existing advertiser dollars. But how can the Vox Media-owned title afford to expand at a time when most large digital publishers are undergoing layoffs?

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Media Fashion Retail Audience 99

Digiday

APRIL 17, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Henault, who also oversees the WNBA and G League, cited the intersection of sports and culture that the professsional basketball league has cultivated as a means to growing its global fan base. “[We have] 2.3 “[We have] 2.3

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Fashion Agency Media Marketing 88