Fashion Media Native Advertising 
Martech Series
JANUARY 11, 2023
Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. According to recent research, 61% of consumers are less likely to purchase or use a brand again if they see it advertised alongside harmful content. Europe and Latin America.
Lemonads
JUNE 28, 2020
Many people in marketing and advertising aren’t exactly sure what native advertising is. It is important to learn that native advertising and content marketing are not interchangeable terms, and while sharing similarities and methods, can be very different. So, what is native advertising?
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Single Grain
AUGUST 1, 2023
Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.
All About Advertising Law
MARCH 15, 2016
Baseball season is just around the corner, and the FTC’s native advertising case against retailer Lord & Taylor illustrates the baseball rule of “Three strikes and you’re out!” As part of its marketing campaign, Lord & Taylor included a comprehensive social media campaign (“product bomb”) for the end of March 2015.
Single Grain
NOVEMBER 28, 2023
AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services. Videos are 2X as likely to be shared on social media compared to other types of content.
Single Grain
JUNE 6, 2023
This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game.
MNTN
NOVEMBER 22, 2022
For example, with pay-per-click advertising, you only pay when someone engages with your social media materials. These are distinct from old-fashioned ads, bought en masse in the hope they would generate demand. As advertisers receive payment only when it works, performance marketing is also more efficient in its targeting.
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