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Why Poppi Used a New York Pop-Up to Promote a New Flavor and Drive Merch Sales

Adweek

Every fall, fashion lovers gather in New York for a week to get a preview of what's to come. This year, healthy soda brand Poppi joined in with a pop-up called Poppi World to promote a new cherry cola flavor and sell branded merch. Poppi World was aimed at bringing the digital-heavy brand offline.

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Hourglass and Barneys New York Team Up for Nostalgic Pop-Up

Adweek

To celebrate its 20th anniversary, cosmetic brand Hourglass has partnered with department store Barneys New York for a pop-up experience. Barneys New York and Hourglass curated the pop-up with former Barneys New York leaders, Simon Doonan and Julie Gilhart.

Pop-Up 293
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Béis Goes Country With Pit Stop Pop-Up at Stagecoach

Adweek

Recently, the company was the official luggage and travel bag sponsor of the country music festival Stagecoach, bringing its signature style to the heart of the desert with a pop-up called the Beis Pit Stop. Inspired by vintage gas.

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Intuit Mailchimp Debuts NYFW: The Shows Capsule Collection And Pop-up Shop in Partnership With The Black in Fashion Council

Martech Series

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. The limited-edition capsule collection showcases five designers from the BIFC Discovery Showroom: Izayla, Kwame Adusei, Muehleder, Ndigo Studio, and Sammy B.

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The Brand Home Is the Flagship Store’s Next Evolution

Adweek

Then the pop-up merged brand and retail to provide entertaining, blink-and-you'll-miss-it occasions to wow customers. Brand experiences go through hype cycles like any other marketing strategy. Now, we have.

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Metaverse and B2C Brands: 2022 Highlights

Martech Series

Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. The game’s outfit collection allows you to create your avatar and dress it up in NIKE apparel, which you can then share for other players to see in the showroom. Facebook – Meta. Coca- Cola.

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Why mass marketing will not work on Gen Z – it’s all about subcultures

Digiday

Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before. The majority (91%) of those aged 18 to 25 said there is no “mainstream” pop culture, according to the study. million Gen Z users.

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