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Hourglass and Barneys New York Team Up for Nostalgic Pop-Up

Adweek

To celebrate its 20th anniversary, cosmetic brand Hourglass has partnered with department store Barneys New York for a pop-up experience. Barneys New York and Hourglass curated the pop-up with former Barneys New York leaders, Simon Doonan and Julie Gilhart.

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The Brand Home Is the Flagship Store’s Next Evolution

Adweek

Then the pop-up merged brand and retail to provide entertaining, blink-and-you'll-miss-it occasions to wow customers. There was the era of the flagship store, when the likes of Nike, Apple and Topshop blazed a trail of destinations that heightened the shopping experience. Now, we have.

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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

But new innovations and approaches are slowly but surely improving the experience for advertisers, while opening up new possibilities. The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice.

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How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1% If we were to believe that retail is dead, then we should be spending all of our money doing online ads and guiding people to our website.

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Metaverse and B2C Brands: 2022 Highlights

Martech Series

Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. The game’s outfit collection allows you to create your avatar and dress it up in NIKE apparel, which you can then share for other players to see in the showroom. Facebook – Meta. Coca- Cola.

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How Allied Beverage is transforming customer experience

Martech

Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos. To free them up, the company hired additional staff to manage day-to-day tasks. Top priority was making sure the systems used to reach these goals could all work together in a seamless fashion.

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Why Hoka is experimenting with connected TV in its first global campaign

Digiday

The article was first reported on, and published by Digiday sibling Modern Retail. Athletic footwear company Hoka is taking to marketing platforms like connected TV in its first-ever global ad campaign, marking a big public leap for a brand that’s been busy with behind-the-scenes retail growth. Overall, website visits are up 68%.

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