Adweek

JANUARY 9, 2023

2022 is officially behind us, ferrying trends like retail media networks and live shopping to the annals of commerce history. They made both familiar and unexpected predictions for retail and ecommerce in 2023. Now, the natural question is: What's next? While we don't have a proverbial crystal ball, we do have expert sources.

Retail 290

Retail eCommerce Media Fashion 290

Adweek

FEBRUARY 25, 2025

When the Swedish apparel retailer signed up Karl Lagerfeld to design a limited-time collection in 2004, it raised hackles in haute couture circles. But after the entire Karl Lagerfeld x H&M collection sold out in a few hours, H&M never looked back. For the ensuing 20 years, it signed deals with a who's who of.

Fashion 261

Fashion Retail Media 261

Adweek

AUGUST 1, 2022

Discount designer retailer Saks Off 5th rebranded in March to better appeal to younger shoppers, and continued the revamp with a rewards program in May. Now, the transformation continues through a partnership with fashion rental service Rent the Runway.

Fashion 299

Fashion Retail 299

Adweek

JUNE 16, 2023

The AR Store prototype represents a standalone retail experience designed to allow shoppers to virtually try on a variety of merchandise through augmented reality and then purchase.

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Retail Fashion 278

Adweek

OCTOBER 29, 2024

Fashion inspiration comes from old photos, a carnival, and a chandelier in a new brand platform from online retailer Asos that targets shoppers who are less influenced by what's being worn by models and celebrities.

Fashion 263

Fashion Retail 263

Adweek

JULY 31, 2024

In 2021, then-Nike senior brand director Massimo Giunco was baffled to hear online fashion retailer ASOS come up repeatedly in meetings. Giunco, who left Nike in June 2022 after 22 years there, had been in internal conversations in which Nike staffers suggested they meet with ASOS to borrow its digital tactics, he told ADWEEK.

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Fashion Marketing Retail Conversion 308

Adweek

DECEMBER 1, 2022

The longtime collaboration between retailer Kohl's and Pinterest resulted in several personalized, taste-driven shopping experiences just in time for winter fashion and the holiday season. Kohl's/Pinterest Pinterest said.

Fashion 299

Fashion Retail eCommerce 299

Adweek

DECEMBER 5, 2022

Snap Inc teamed up with fashion retailer H&M on a digital collection powered by the camera in the Snapchat application. People using the H&M mobile app for Android or iOS or Snapchat can use three augmented reality try on lenses to see what two outfits and one accessory would look like on them, with the.

Fashion 298

Fashion Retail 298

Adweek

MARCH 30, 2023

Live commerce wasn't an invention of the digital era or a pandemic-era lifeline for retailers and consumers. In fashion, it's always been a means of seeing the product first and ensuring you get what you want. Since Covid-19 arrived, much of the story of live commerce has centered around China's embrace of livestreamed sales and.

Fashion 299

Fashion Retail 299

Adweek

FEBRUARY 26, 2024

The Sustainable Apparel Coalition, a global nonprofit aimed at improving the social and environmental impact of the fashion industry, is expanding into new territory: home furnishings, sporting and outdoor goods, bags and luggage.

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Manufacturing Fashion Retail 312

Adweek

APRIL 4, 2025

How the footwear and fashion brand is innovating for the future.

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Fashion Retail Marketing 171

Adweek

SEPTEMBER 28, 2022

Agency network Dentsu has named Madeleine Fashion Group's chief executive Karin Zimmermann as its new CEO for the German and DACH (Germany, Austria and Switzerland) markets, succeeding Ulrike Handel who left Dentsu International.

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Fashion Retail Agency Marketing 246

Adweek

SEPTEMBER 23, 2022

Alibaba Group is introducing new metaverse features to its interactive luxury shopping platform, making the Chinese ecommerce giant the latest retailer to invest further in virtual worlds.

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Fashion eCommerce Retail 264

Adweek

JANUARY 15, 2023

German online fashion and shoe retailer Zalando is going through a period of change as it aims to "deepen" relationships with customers and partners across the 25 markets in which it currently operates.

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Fashion Marketing Retail Media 264

Adweek

JUNE 22, 2022

Commando, a women's fashion brand that markets intimates, bodywear and ready-to-wear, is bringing in brand veteran Lori Wagner as chief marketing officer to expand the company's global presence. Wagner arrives with a range of experience at major fashion retailers.

Fashion 258

Fashion Retail Marketing 258

Adweek

NOVEMBER 30, 2022

The California-based brand--known for its shearling boots and cozy apparel--stepped up its comfort game with Ugg Feel House, a hybrid experiential and retail concept designed to cater to both a community of creatives and young, fashion-forward consumers unfamiliar with the brand's.

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Fashion Retail Marketing 246

Adweek

NOVEMBER 4, 2022

Sean "Diddy" Combs, adding a new pillar to his music, fashion, media and booze empire, becomes the latest celebrity to wade into the $27 billion American cannabis industry, but with a plan far more comprehensive than dropping a branded flower strain.

Manufacturing 279

Manufacturing Fashion Retail Media 279

Adweek

AUGUST 10, 2022

The sustainability movement in fashion is still in its early stages, but more brands and retailers are increasingly leaning into and promoting sustainability. Rent the Runway is no stranger to this trend and has evolved as a leader in the space, setting new standards for sustainable fashion.

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Fashion Retail 246

Adweek

SEPTEMBER 14, 2022

Move over Gwen Stefani--there's a new "fashion icon" in the household. Lands' End and its AOR VaynerMedia announced that Blake Shelton--yes, that Blake Shelton--has launched a new collection with the retailer and an accompanying campaign aptly titled "When You Know."

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Fashion Retail 246

Adweek

OCTOBER 12, 2022

6, the youth culture-centered fashion retailer launched "The Met x PacSun," a 30-piece capsule collection in partnership with the Metropolitan Museum of.

Fashion 244

Fashion Retail 244

Adweek

OCTOBER 11, 2022

Charitable organization Oxfam is aiming to position itself as a fashion destination, as it celebrates 75 years of second-hand retail with a film that communicates the potential outfits that could be purchased through its stores and ecommerce platform.

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Fashion eCommerce Communications Retail 246

Adweek

JULY 19, 2023

Global travel retailer Dufry partnered with beauty and fashion technology company Perfect Corp. to bring augmented reality makeup try-on experiences to shoppers in four airports across Europe.

Fashion 246

Fashion Retail 246

Adweek

APRIL 17, 2023

The RE/AE retail shop is available through resale platform thredUP, which offers "Resale-as-a-Service" technology to fashion brands, allowing them to create customizable shopping experiences for their customers. "We

Fashion 246

Fashion Retail 246

Adweek

DECEMBER 10, 2024

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Kim Waldmann, global chief customer officer at Foot Locker. Kim shares how Foot Locker is leveraging first-party data, creator partnerships, and a reimagined in-store experience to connect with the next generation of sneaker enthusiasts.

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Retail Fashion 261

Adweek

JULY 29, 2024

TikTok fashion influencer Taylen Biggs and YouTuber Kat Stickler star in the ad, with Biggs leading a school in a musical performance that shows. Walmart is schooling parents in what their kids actually like.

Fashion 312

Fashion Retail eCommerce Media 312

Adweek

SEPTEMBER 29, 2022

For many businesses, the pandemic was either a curse or a blessing. Some were stopped in their tracks in the middle of ambitious expansion plans, while others flourished in the ecommerce space the world came to rely on during months of sheltering at home. In the case of ThirdLove, both scenarios were true.

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Retail eCommerce Marketing Fashion 279

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Many are digital-native, forging tailored D2C digital strategies.

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Fashion Retail eCommerce Audience 105

More About Advertising

MARCH 20, 2025

The retailer’s improved fortunes are clearly encouraging it to become a bigger, year-round advertising player. “Love that” upends competitive fashion parlance to introduce a … The post M&S and Mother London unveil Love that for spring fashion first appeared on More About Advertising.

Fashion 40

Fashion Retail Advertising 40

Martech Series

SEPTEMBER 6, 2022

CURATED BY BLACK FASHION FAIR FOUNDER ANTOINE GREGORY, DROP BENEFITS EMERGING BLACK FASHION DESIGNERS. Today’s drop, in partnership with Gregory and Black Fashion Fair, is designed to promote and help more people discover emerging Black designers.

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Fashion Retail MarTech Education 92

Martech Series

JULY 28, 2022

30% of shoppers follow social media fashion trends. GoodFirms, universally renowned research, ratings, and reviews platform, recently released its latest survey report – Global Fashion Industry: Trends, Consumer Shifts, and Outlook. helps the fashion industry to meet the uncertainties and generate more income, says GoodFirms.

Fashion 84

Fashion Manufacturing Brand Awareness Retail 84

Adweek

SEPTEMBER 10, 2024

The retailer, part of Gap Inc., Dust off those bucket hats, matching tracksuits, and Hanson CDs: the 90s are back. Old Navy is the latest brand to lean into this era as it celebrates its 30th anniversary and attempts to win over new and old fans. is throwing back to its founding year of 1994.

Retail 305

Retail Fashion 305

Adweek

MARCH 13, 2024

Men's Wearhouse might agree, as the 50-year-old boutique retailer launches its first 2024 ads with new agency Party Land, experimenting with over-the-top humor. Mark Twain didn't originate the saying, "the clothes make the man," but he did famously add his own kicker to that old proverb: "Naked people have little or no influence on society."

Retail 299

Retail Agency Fashion 299

Adweek

SEPTEMBER 6, 2024

Hourglass chose to work with Barneys New York because the retailer is the first store to. Barneys New York and Hourglass curated the pop-up with former Barneys New York leaders, Simon Doonan and Julie Gilhart.

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Pop-Up Retail Fashion 298

Martech

JANUARY 10, 2025

Instead, these are five categories of subject lines that come from everyday retail brands. ” It’s a common retail tactic that toes the line of propriety. By the way I am not Melissa, nor a fashion influencer. None of these fall into that category. . That’s what “credit” implies to me.

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Shipping Fashion Conversion Retail 128

Adweek

AUGUST 29, 2022

Random deals don't cut it for retail customers these days. Kohl's, among other retailers, learned that lesson this summer. During its August Q2 earnings release, company executives cited inflation and middle-income shoppers' economic anxieties for sales dropping 8.5%.

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Retail Fashion 246

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Retail 112

Retail Marketing Fashion Audience 112

Martech Series

OCTOBER 21, 2022

Shopping trends among global fashion consumers will shift in favor of buying decisions that favor more sustainable practices, report finds. The shift will create important opportunities as well as challenges for global fashion brands, manufacturers and retailers. 65% of consumers say they care about the environment.

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Fashion Manufacturing MarTech Communications 86