Martech Series

SEPTEMBER 2, 2022

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links are the most popular way of driving commerce ROI through influencers, according to almost two-thirds (61%) of social media strategists. The research also reveals.

Marketing 95

Marketing ROI Fashion eCommerce 95

Martech Series

DECEMBER 12, 2022

Customers can realize a 370% ROI after deploying the DXP, with a payback period of 8 months. The study found that over three years, a composite organization realized 370% return on investment (ROI), $9.84 The study found that over three years, a composite organization realized 370% return on investment (ROI), $9.84

ROI 83

ROI Conversion Conversion Rate Fashion 83

Exchange Wire

MARCH 21, 2023

Scibids, a leading technology player in the development of AI solutions, has collaborated with Dentsu and Calzedonia Group to increase the ROI of the Italian fashion group. Starting in 2021, Calzedonia Group decided to rely on the expertise of Scibids and [.]

Fashion 52

Fashion Media ROI Marketing 52

Digital Turbine

MARCH 6, 2023

Get a Second Opinion Our insights show that low-cost fashion apps, like SHEIN and Temu, are losing brand trust. Brand Opinion Now, Brand Power Later While consumers are down on fast fashion, they are looking for other options for affordable shopping. SHEIN and Temu both may maintain strong growth despite a lack of brand trust.

Fashion 52

Fashion ROI Audience Media 52

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game. million), with the U.S.

Fashion 52

Fashion Audience Advertising Impressions 52

Martech Series

FEBRUARY 16, 2023

And as marketers try to tighten their process, what can they do to re-evaluate the usage of their martech to drive ROI? Software can improve effectiveness, efficiency, and ROI, but only if you know when and how to use them properly. Influencer marketing is proving that kind of ROI and value. That’s part of mastering your craft.

MarTech 92

MarTech Marketing ROI Fashion 92

The Ad Tech Blog

OCTOBER 23, 2024

In addition to influencing consumer perceptions, color branding can also impact marketing effectiveness and ROI. This trend is particularly relevant in industries such as fashion and beauty, where consumers are looking for products that reflect their personal style and identity.

Audience 130

Audience Fashion Communications Marketing 130

Single Grain

MAY 17, 2023

A luxury fashion brand may not only showcase their latest collection, but also highlight the craftsmanship, quality and exclusivity of their products. For example, luxury fashion brands have used VR to create virtual catwalk shows, allowing consumers to experience the brand in a unique way.

Fashion 52

Fashion Brand Awareness ROI Audience 52

Martech

JULY 16, 2024

For instance, a fashion brand can use a loyalty member’s purchase history to recommend complementary clothing items or outfit upgrades, thereby increasing the chances of additional sales. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

ROI 81

ROI Fashion Marketing MarTech 81

Martech

OCTOBER 12, 2021

On the marketers’ side, building that trust with customers can also grow value and ROI. You give me a transparent approach and I give you more data, you personalize it for me… and in turn it’s going to affect your ROI in a better fashion.”. Privacy as a competitive advantage. It’s a mutual relationship,” she added.

Marketing 112

Marketing GDPR CPA MarTech 112

Paleo AdTech

DECEMBER 10, 2023

In “typical Brian” fashion – recalls Michael in this lively interview – O’Kelley told them they were snorkeling a suboptimal reef and should build a bidder. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 52

Media Non-Profit Ad Tech Ad Server 52

Clearcode

OCTOBER 18, 2022

AppFlyer helps maximize your ROI by giving you insight into which in-game ads and purchases bring in the most revenue while protecting your budget with comprehensive fraud protection. Founded: 2017 Headquarters: Stockholm, Sweden Specialties : Virtual Reality Advertising. Augmented Reality, Mobile Advertising, AdTech.

Advertising 87

Advertising Entertainment Fashion Ad Inventory 87

Ad Rants

JULY 3, 2024

Imagine one tweet, for instance, by your sustainable fashion label saying, "Every thread tells a story about sustainability # join us in making fashion green again." Stay consistent with everything, from blog posts to tweets, because they must reflect this particular tone wherever possible.

SEO 215

SEO Click Through Rate Conversion Rate Audience 215

Martech Series

AUGUST 25, 2022

Cordial has grown its business adding premier retail brands in the fashion, outdoor, travel, and lifestyle industries. One of these global brands, Orveon (a collective of iconic cosmetic brands including Laura Mercier, bareMinerals, and BUXOM) joins Cordial’s existing roster of industry-leading clients using Cordial to witness 250x ROI.

Marketing 87

Marketing Data Management Platform Communications Finance 87

AdvertiseMint

MARCH 6, 2024

Shopping and Fashion: Ideal for retailers, this category helps target users based on their shopping behaviors and fashion preferences. It can help you enhance engagement, optimize your ROI, build meaningful connections with your audience, and make informed, data-driven decisions.

Food 52

Food Fashion Audience Ad Targeting 52

Martech

JANUARY 2, 2024

I recommend a good old-fashioned brainstorming session, where you list all tasks that are currently part of your team’s workflow. I recommend starting with a small pilot, proving the ROI of a small initial investment, and then scaling more broadly across the organization.

Marketing 129

Marketing Communications MarTech Fashion 129

Martech

AUGUST 23, 2023

Consider a mid-sized ecommerce company eager to enhance its digital presence in the sustainable fashion industry. Emphasize ROI. Companies that have astutely integrated their martech tools consistently report elevated levels of customer satisfaction, augmented marketing ROI and streamlined operational efficiency.

MarTech 97

MarTech ROI Communications GDPR 97

Martech

FEBRUARY 1, 2024

Meta platforms drive the highest ROI, per HubSpot’s Marketing Trends report. Zara , for example, knows TikTok is where its Gen Z clientele is searching for the latest fashion trends and launched the TikTop Shop late last year. Within this loop, purchases can be more than a transaction; they can propel relationships.

Media 139

Media Marketing Audience Machine Learning 139

The Ad Tech Blog

APRIL 1, 2024

Optimize Bid Strategies : Utilize Google’s machine learning capabilities to optimize your bidding strategy for maximum ROI. Choose the Right Ad Formats : Select ad formats that resonate with your audience and align with your campaign goals. What Lies Ahead for Ad Tech?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech

DECEMBER 14, 2023

For the CMO, it translates into more strategic influence and the ability to demonstrate clear ROI on martech investments. For the business, it means more efficient operations, better customer insights and improved agility in responding to market changes. An underutilized Digital Experience Platform (DXP). Fragmented analytics tools.

MarTech 109

MarTech Fashion Retail Communications 109

Single Grain

SEPTEMBER 12, 2019

If you’re feeling overwhelmed, it’s time to experiment with fresh ideas – like influencer marketing – that can boost your marketing ROI and bottom line. 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels. Set a Budget, Track Your ROI. Use a tool like Famebit.

Marketing 101

Marketing ROI Audience SEO 101

Digiday

MARCH 1, 2023

” Moving beyond ROI This doesn’t mean ROI isn’t important anymore, but it is about going beyond that to understand “total sales and however your client wants to talk about that,” Lanzi added. “How are just good old-fashioned awareness metrics moving?” ” Matathia said. ”

Retail 68

Retail Agency Click Through Rate Brand Awareness 68

MNTN

OCTOBER 7, 2024

You can evaluate the quality of a CPM based on a few things, such as: Whether the CPM delivers a return on investment (ROI) and helps drive measurable outcomes on CTV (such as ROAS, cost per visit, cost per acquisition). For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

You can evaluate the quality of a CPM based on a few things, such as: Whether the CPM delivers a return on investment (ROI) and helps drive measurable outcomes on CTV (such as ROAS, cost per visit, cost per acquisition). For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring.

CPM 52

CPM Advertising Audience Brand Lift 52

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. Simplified stack.

Retail 133

Retail eCommerce ROI Machine Learning 133

AdvertiseMint

SEPTEMBER 13, 2023

Influencers share photos and videos about fashion, travel, comedy. Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. 42% of marketers believe influencer marketing delivers the best ROI, and 89.2% For example, a clothing brand finds fashion influencers. This is called their niche.

Media 52

Media Fashion Audience Food 52

Martech

DECEMBER 13, 2023

Set good old-fashioned SMART goals (specific, measurable, attainable, relevant and time-bound). If you could have handled it yourself for a higher ROI, you would have done so. Maintain that focus for each initiative and campaign you’ll execute with your content creators.

Communications 77

Communications Shipping MarTech Audience 77

Digiday

JANUARY 4, 2023

Rob Jewell, chief growth officer at Power Digital expanded on the point: “We anticipate a similar growth trajectory in 2023 as advertisers will continue to see ROI improve on the platform, especially in visual-first industries: beauty and fashion have seen 6x higher sales conversions on TikTok compared to Meta.”.

Machine Learning 80

Machine Learning ROI Agency Fashion 80

InMobi

JANUARY 10, 2018

The top-selling categories included electronics, fashion and home (including kitchen and furniture). InMobi looks forward to participating in the upcoming editions of Harbolnas, helping deliver maximum ROI to advertisers.

Electronics 52

Electronics Ad Tech Fashion ROI 52

Single Grain

OCTOBER 20, 2020

If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Paleo AdTech

OCTOBER 26, 2021

In “typical Brian” fashion – recalls Michael in this lively interview – O’Kelley told them they were snorkeling a suboptimal reef and should build a bidder. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 40

Media Non-Profit Ad Tech Ad Server 40

Martech

JULY 11, 2022

It’s your job to tie them all together in a linear fashion. If you struggle with sourcing dependable, high-confidence data to craft your stories and prove the ROI of your services, try a marketing attribution software like CallRail. Here’s how: Set the context for the story. Craft an engaging hook to get your clients involved.

Audience 96

Audience Fashion ROI Marketing 96

MNTN

JUNE 6, 2024

Read on to learn more about free ad-supported TV —which is admittedly a lot like old-fashioned TV, but with a lot of new tech that makes it extremely compelling to viewers and advertisers alike. MNTN Performance TV offers you unparalleled tools to maximize your ROI and achieve outstanding results. What is Free Ad-Supported TV (FAST)?

Entertainment 52

Entertainment Fashion Audience Advertising 52

Karola Karlson

JANUARY 16, 2021

You will pay more in highly competitive industries, e.g. fashion and travel as more brands are competing for your audience’s attention. One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? Instagram Ads Have a High ROI.

CPC 52

CPC ROI CPM Conversion 52

Single Grain

FEBRUARY 22, 2023

Influencer marketing routinely enjoys an ROI of up to 11X. For that reason, 60% of marketers agree that influencer marketing has a higher ROI than traditional advertising. You’ll need tools to manage all your relationships with those influencers, collaborate on content and track your ROI from each influencer post.

Marketing 64

Marketing ROI Media Audience 64

AdvertiseMint

SEPTEMBER 10, 2023

Apparel and fashion: Clothing, shoes, accessories, and jewelry. Return on Investment (ROI): Calculate the potential ROI for each product. However, it is essential to consider market demand, competition, profitability, and Amazon’s policies when deciding what to sell. Bulky or fragile items may require more handling.

Shipping 52

Shipping Manufacturing Retail ROI 52

Single Grain

JUNE 5, 2023

WebFX ) Learn More: * Tips + Tools to Create Successful International PPC Ads * Multi-Channel PPC Advertising Case Study: Boosting Your ROI * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC E-Commerce Advertising Statistics The global e-commerce market is expected to be worth $6.3 billion internet users. from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52