Martech Series

JULY 26, 2022

Report Revealed Half of the 90 Million Unique Users Exposed to Video Ads with Commerce Capabilities Engaged with Ads From KERV’s Platform Within a Six Month Period. Further, the results showed that the most engaging content categories included style and fashion, food and beverage, and home and garden.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Digiday

FEBRUARY 22, 2023

The most popular product in live commerce is apparel and fashion, accounting for 35.6% Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. The fashion brand then extended the livestream to Europe and North America. .”

Conversion 96

Conversion Agency Fashion Retail 96

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game.

Fashion 52

Fashion Audience Advertising Impressions 52

Single Grain

MAY 18, 2023

But to generate the best results, you must be intentional when using Instagram clothing ads. Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign. But why are Instagram ads so significant? These can be image or video ads.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

InMobi

NOVEMBER 6, 2017

Be savvy with mobile video : Shoppers in SEA are increasingly relying on mobile video, with November 7th being the peak for mobile video ad views and engagement in the run up to Singles Day. Focus on fashion: In most other regions, electronics sales dominate online sales.

Retargeting 52

Retargeting Fashion Retail Electronics 52

Digiday

JUNE 23, 2022

Because of this difference in production cycles, many marketers have not been able to engage with television ads. With technologies coming full circle and making ads contextual, you can now take an existing branding ad and turn that into something that has more shelf life. .

Marketing 69

Marketing Video Ads Rich Media Fashion 69

Digiday

APRIL 27, 2023

In yet another example of its broad application, digital video ad firm Pixability is employing ChatGPT to improve brand suitability standards and boost confidence for advertisers looking to invest dollars in content on YouTube and other digital video platforms, while also speeding up the process dramatically.

Pop-Up 75

Pop-Up Machine Learning Fashion Agency 75

Single Grain

JULY 14, 2023

In fact, 60% of people who watch a real-time selling program make a purchase: And with social media, live video selling is more accessible to modern consumers. If you’re adding TikTok Live Shop and other real-time selling platforms to your strategy, the most important best practice is to connect with your audience.

Advertising 52

Advertising Video Ads Fashion Audience 52

Digiday

MAY 4, 2023

Roblox announced that advertisements would be coming to its virtual experience platform last year , with Roblox ads coming in the form of digital billboards, video ads and “Portals” that allow users to jump from one experience to another. In a data poll that ran between Feb.

Advertising 69

Advertising Fashion Entertainment Video Ads 69

Brid.tv

FEBRUARY 16, 2023

Video ad monetization is one of the most profitable solutions for generating revenue from video content. As a result, many publishers are looking for ways to incorporate video into their business strategies. Video Content for Publishers From Brid.TV Join us now and let us streamline your monetization strategy.

Video Ads 52

Video Ads Entertainment Audience Brand Awareness 52

Digiday

SEPTEMBER 13, 2022

“The OOH CPM will continue to rise and we are seeing sellouts in some boards we wanted to buy for Q4,” Song said in an email, adding that ad space along transit, especially New York City subways, is already selling out, rendering it unavailable for months. Per Song, CPG, retail, fashion and sports clients are eager to buy up OOH.

Marketing 69

Marketing Advertising Retargeting Fashion 69

InMobi

AUGUST 12, 2018

Are OTT Ads Just TV-like Video Ads on Mobile? Then, would advertising differ from the most obvious and in-your face fashion that viewers are used to in the TV world? The recent football world cup had a whopping 192 million users watching it online.” Hence, advertising remains an integral part of the monetization.

Advertising 52

Advertising A/B Testing Entertainment Video Ads 52

Brid.tv

OCTOBER 1, 2024

When I first entered the world of digital publishing, programmatic video advertising (and programmatic advertising in general) seemed like an almost impossible learning curve. Video ads are an invaluable source of revenue for publishers, and programmatic makes the entire process of getting that revenue much simpler.

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

MNTN

OCTOBER 5, 2022

Second, the earlier timetable for holiday shopping means that holiday ad creative needs to be produced sooner than ever. And third, consumers’ changing decision factors mean that video ads need to deliver content that clearly—and cleverly—demonstrates value to capture mindshare. Dashing Through the Data.

Fashion 52

Fashion eCommerce Education Video Ads 52

Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

Media 52

Media Non-Profit Ad Tech Ad Server 52

AdvertiseMint

JULY 30, 2023

Here are some industries that align well with TikTok’s audience: Fashion and beauty. TikTok’s younger users are known to embrace fashion and beauty trends. So, fashion and beauty brands find great success on TikTok. Fashion and beauty brands are known for using user-generated content as a TikTok marketing strategy.

Marketing 52

Marketing Fashion Food Audience 52

MNTN

MARCH 6, 2025

OTT (over-the-top) advertising is the delivery of video ads through internet-based streaming platforms, sidestepping traditional cable or satellite services. OTT ads appear on connected devicessmart TVs, streaming sticks, gaming consoleshitting viewers when theyre most engaged with their favorite online content. Check it out!

Advertising 52

Advertising Audience Impressions Retargeting 52

Ad Monsters

MAY 22, 2023

What the Move Should Be Vladimir Lyubarskiy : “Here I see the demand for converged video ad workflows around a multi-platform content distribution model.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

MNTN

JANUARY 8, 2025

Check Your Existing Video Assets Many brands dont realize they already have the right video assets to run Connected TV ads. Not a video expert? No problem, show these CTV specs to your video team and they can confirm if youre good to go or make the appropriate edits to get them ready. Take a look!

Advertising 52

Advertising Marketing Audience Conversion 52

Oko

AUGUST 8, 2024

Preferred Deals and Private Auctions The vast majority of ad sales online happen rapid-fire through computerized auctions — but that doesn’t mean there’s no room for an old-fashioned deal on the phone anymore. Native ads on AdX integrate seamlessly with a publisher’s content, matching the look and feel of the surrounding site.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

Single Grain

JUNE 5, 2023

The different ad formats available for your Facebook ad strategy include the following: 1) Image Ads The traditional image ad is one of the primary ad types in Facebook advertising, which includes static images in the ad copy with a headline and brief description.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

AUGUST 3, 2021

.” Here's another interesting stat that will make you realize the power of streaming TV advertising: A Hulu survey found that “91% of Generation Stream would give up their music streaming service, their social media, their favorite food, favorite fashion item, and favorite brand before they gave up their video streaming service.

Advertising 59

Advertising Video Ads Audience Impressions 59

InMobi

OCTOBER 9, 2018

Concurrently, app developers and publishers need to determine how they will generate ad revenue and how ads fit into the user experience being offered. Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like video ads typically provide greater ad revenue.

Advertising 52

Advertising Ad network Ad Ops Banner 52

AdvertiseMint

DECEMBER 24, 2023

They achieve this by running a “Like and Share” Facebook ad campaign, encouraging users to engage with their page in exchange for exclusive discounts. Showcasing products through carousel ads. A fashion retailer employs Facebook’s carousel ads to showcase various clothing items in a single post.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

AdvertiseMint

SEPTEMBER 13, 2023

Influencers share photos and videos about fashion, travel, comedy. They then share these through posts, photos, videos, and livestreams. Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. For example, a clothing brand finds fashion influencers. This is called their niche.

Media 52

Media Fashion Audience Food 52

Brid.tv

AUGUST 31, 2022

And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? How OTT Advertising Works.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Paleo AdTech

OCTOBER 26, 2021

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

Media 40

Media Non-Profit Ad Tech Ad Server 40

MNTN

JANUARY 6, 2025

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs), Linear TV , Display-Only, and Video Ads. Check it out!

Advertising 52

Advertising Retargeting CPA Audience 52

InMobi

NOVEMBER 23, 2016

In addition, Samsung had fantastic video content and wanted to present this content through an innovative and compelling way to wow their target audience. Leveraging the gyroscope in a mobile device, a 360 degree video ad creative was designed to ensure that audiences could engage with Samsung’s content in an all new way.

Fashion 40

Fashion Ad Click Audience Video Ads 40

Lemonads

FEBRUARY 14, 2021

Vertical Ad Networks A vertical ad network serves the same purpose as a regular network, except for the fact that it only serves a single niche or industry. For instance, some networks focus on connecting advertisers and publishers in technology, automotive, fashion, sports, gambling, gaming, or similar niches.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. For example, a luxury fashion brand may target buyers aged 25-45 with high-income levels.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

APRIL 4, 2019

Programmatic direct or programmatic guaranteed is a type of programmatic buying in which brands (or their advertising partners) programmatically purchase specific placements or work with specific publishers in a direct yet automated fashion. Sitting in the middle of everything is an ad exchange or an ad network.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

illumin

DECEMBER 13, 2024

Video and Audio Content Creation: With Generative AI models like OpenAIs DALL-E or MidJourney, AI can generate compelling visuals and even entire video ads from scratch. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

MNTN

OCTOBER 7, 2024

Ad Length and Format These can also influence your costs. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or display advertisements tend to be the cheapest. Learn more about CTV ad specs and formats.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Ad Length and Format These can also influence your costs. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or display advertisements tend to be the cheapest. Learn more about CTV ad specs and formats.

CPM 52

CPM Advertising Audience Brand Lift 52

Single Grain

AUGUST 1, 2023

These banner ads look sales-y, and website visitors usually ignore them. 4) It’s Versatile Because native ads are meant to look like organic content, brands can use different mediums to convey their message. While video and image ads are popular, these aren’t the only mediums you can choose.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90