VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

InMobi

APRIL 4, 2019

Programmatic direct or programmatic guaranteed is a type of programmatic buying in which brands (or their advertising partners) programmatically purchase specific placements or work with specific publishers in a direct yet automated fashion. Typically, direct or guaranteed buys happen at a fixed price, as opposed to through an auction.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Discovery the first to participate. IAB US Recommends In-Game Measurement Guidelines.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

MAY 17, 2024

X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen. Omnicom Media Group Wins Major Gap Media Account Fashion retailer Gap has handed media duties covering the US, Canada, and Japan to Omnicom Media Group, the company announced this week. percent in EMEA.

Retail 98

Retail Media Ad Tech Audience 98

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

Retail 97

Retail Agency Media Ad Tech 97

VideoWeek

JUNE 17, 2022

Over the past year, Azerion has also integrated Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety, combining to help media agencies accurately measure attention, protect ad spend and minimise the risk of fraud. DMGT Launches New Fashion and Beauty Brand Eliza.

Ad Tech 59

Ad Tech Impressions Media Agency 59

VideoWeek

SEPTEMBER 1, 2023

“TVision provides subscribers with the ability to analyse network scores — both individually and grouped — for viewability, attention and co-viewing in both linear and CTV environments,” said Suzanne Persechino, SVP Ad Sales Research at A+E. Featuring fashion influencer Adeola Patronne, Ready or Not?! will air on Channel 4.0,

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

OCTOBER 14, 2022

Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. Footage from smart cameras will be viewable on Roku TVs, and the devices will use voice recognition tech which is embedded in Roku’s TV devices. DDB Europe Creates Sustainability Agency DDB Fresh.

Ad Tech 52

Ad Tech Agency Fashion Media 52

PubMatic

NOVEMBER 1, 2024

Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. Deck the Halls with High Viewability : DSP-level buying patterns show a shift to high-viewability inventory placements. Ad buyers want performance from their ads – any format, any device.

Header Bidding 109

Header Bidding Viewability Ad Tech Ad Inventory 109