Relevant-Digital

NOVEMBER 5, 2024

Header bidding is a programmatic ad sales technique used by more than 70% of publishers to boost eCPMs, increase fill rates, and maximise ad revenues. It can be implemented in two different ways: client-side or server-side.

Header Bidding 52

Header Bidding Fill rate 52

Martech

SEPTEMBER 18, 2024

CTV user churn rate. ” Fill rates. Ad fill rates dropped in the first half of 2024 from the previous year. Fill rates were highest in 2022 when there was less inventory. CTV ad fill rates. Image: Wurl, “2024 CTV Trends Report.”

Fill rate 71

Fill rate Ad Inventory MarTech Marketing 71

Brid.tv

JULY 26, 2023

Not only do they drive your fill rate down, but by extension, they also impact your ad revenue. We can think of several reasons: Higher Fill Rates — By placing an additional ad call after the first unsuccessful one for the same slot, you are doubling your chances of serving an ad, resulting in higher ad fill rates overall.

Fill rate 98

Fill rate Ad Inventory Impressions Ad Tech 98

Playwire

AUGUST 3, 2023

Key Points To accurately troubleshoot changes to your CPMs, you’ll first need to analyze and compare both your fill rate and eCPM rates. Understanding the impacting factors and how they might affect your CPMs requires extensive time and advanced technical know-how.

Click Through Rate 97

Click Through Rate Fill rate Viewability 97

AdPushup

OCTOBER 14, 2022

In order to maintain an optimum fill rate, publishers avoid setting a very high floor price. Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its floor price. Consequently, they sometimes end up selling their [.].

CPM 98

CPM Fill rate Ad Inventory 98

Ad Monsters

MARCH 13, 2024

The proposed changes to video creative delivery and rendering require big changes across the ad ecosystem and if something isn’t done it will heavily impact publisher fill rates and revenue. If you know anything about VAST is that it throws errors plenty of times, you need to have fallbacks in place to account for that.

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

Brid.tv

JULY 26, 2023

Not only do they drive your fill rate down, but by extension, they also impact your ad revenue. We can think of several reasons: Higher Fill Rates — By placing an additional ad call after the first unsuccessful one for the same slot, you are doubling your chances of serving an ad, resulting in higher ad fill rates overall.

Fill rate 52

Fill rate Ad Inventory Impressions Ad Tech 52

Playwire

MAY 22, 2023

Key Points Viewability rating impacts two main areas for publishers: fill rate and inventory value. Higher viewability does not always = more revenue. The trick is for publishers to find a perfectly optimized balance between the two. Finding the perfect balance between your viewability and revenue is no easy feat.

Viewability 52

Viewability Fill rate 52

PubMatic

OCTOBER 15, 2024

What Our Partners Say Branimir Lasnicko, Sofascore Ad Operations Team Lead: “The implementation of OpenWrap SDK seamlessly integrated and stream-lined auctions, resulting in improved CPM, increased revenue, and higher fill rates.

Fill rate 112

Fill rate CPM Ad Tech ROI 112

Digital Turbine

MAY 1, 2023

Improved fill rates: Google bidding ensures you find the best available ad to fill each of your ad requests. Revenue opportunities from increased exposure to Google demand: with access to Google bidding our publishers see even more revenue opportunities coming from Google demand.

Fill rate 98

Fill rate Ad Inventory Impressions Advertising 98

Playwire

MAY 16, 2023

Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory. Optimizing for viewability can lead to more demand, better fill rates, and more revenue, but only if you get it right.

Viewability 52

Viewability Fill rate Advertising Ad Inventory 52

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

JANUARY 26, 2023

These non-skip ads offer several benefits: Earn more revenue from your video Content Connect to more advertisers in the Open Auction Increase the fill rate of your Video Inventory Video publishers can also traffic in-stream Audio ads in Ad Manager. This can lead to higher fill rates and more revenue for publishers.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Digital Turbine

JANUARY 24, 2024

This means increased revenue potential for app developers as they tap into a wider pool of advertisers, enhancing fill rates and performance with the brand and performance campaigns across all formats – Interstitials, Rewarded, and Banners.

Fill rate 52

Fill rate Banner Advertising Marketing 52

Martech Series

JULY 21, 2022

The Company has not felt any recessionary impacts and is instead experiencing accelerated growth with new pilot systems being installed with new retailers and advertising fill rates increasing with the growth of the INEO Media Network. ” INEO’s advertising fill rates have increased tremendously on the INEO Media Network.

Fill rate 87

Fill rate Retail Impressions MarTech 87

Digital Turbine

AUGUST 31, 2022

Demand stack optimization follows the tried and true path to maximize fill rate and CPM so that every ad opportunity yields the most revenue. The KPIs to be in tune with here include fill rate, response rate, and network and instance latency. .

Fill rate 98

Fill rate CPM Audience Advertising 98

Monetize More

JUNE 15, 2023

The result will be lower fill rates and many impressions wasted. However, if you’re not part of Google Ad Exchange, you don’t have access to this ad network’s massive demand pool. This means that you won’t be able to monetize every impression as efficiently as Google’s Ad Exchange will. What is the solution, then?

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

InMobi

OCTOBER 12, 2021

Mediation provided publishers with the ability to connect multiple ad networks and allowed them to maximize fill rates and increase revenue. When retailers integrate with multiple solution providers or retail DSPs, they can increase the demand, number of ad formats offered and fill rates for their media placements.

Retail 52

Retail Fill rate Media Demand Side Platform 52

Brid.tv

SEPTEMBER 16, 2024

Additionally, the length of your video content can also impact your monetization strategy and affect your ad fill rates. When done right, syndication not only boosts exposure but can also lead to higher fill rates , as your inventory is being monetized across several sites.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Monetize More

AUGUST 10, 2022

Ad mediation is the use of technology and tools for monetization that helps maximize display ad fill rates and eCPM for publishers. If the top ad network can’t fill the ad request, the mediation platform tries the next preferred ad network until it fills the ad request. What can ad mediation do?

Fill rate 59

Fill rate CPM Ad network Ad Inventory 59

Monetize More

FEBRUARY 21, 2023

Higher Fill Rates AdX typically has higher fill rates than AdSense, meaning that more of the available ad inventory is filled with high-quality ads, leading to higher revenue. Buyer Types are usually adtech companies that execute exchange buys, ad networks, and DSPs.

Ad Exchange 52

Ad Exchange Fill rate Ad Inventory Ad network 52

Relevant-Digital

JUNE 15, 2022

Header bidding is a programmatic ad sales technique, which is used by more than 70% of publishers to e.g. boost eCPMs, increase fill rates, and maximize ad revenues. Header bidding can be implemented in two different ways, either as a so-called client-side or a server-side implementation.

Header Bidding 52

Header Bidding Fill rate 52

Martech Series

NOVEMBER 18, 2022

Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google. Though this is a global phenomenon, it’s highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

APRIL 19, 2024

For instance, features such as: Call Ad Again – By analyzing fill rates , you can establish which inventory is performing poorly and implement TargetVideo’s Call Ad Again feature. Track ad performance, impressions, fill rates, viewability, and more across all devices from a unified analytics dashboard.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Monetize More

MARCH 3, 2023

When joining Epom, you’ll get access to world-famous brands, algorithms that help maximize your eCPM, a near 100% fill rate, and a personal monetization team. You’ll get access to leading campaigns from top worldwide advertisers, great CPMs and fill rates as well as on-time payments.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Automatad Inc.

NOVEMBER 8, 2023

This increased demand leads to higher CPMs, fill rate, and ad revenue. This process might seem profitable and has a higher fill rate. But the truth is different: publishers get low CPMs and not a 100% fill rate. For instance, you might have a 100% fill rate and low revenue or less fill rate and low revenue.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Digital Turbine

DECEMBER 14, 2022

For publishers to improve performance and place competitive bids, look to ad networks that can help to optimize unified auction campaigns with mediation, including A/B testing to compare waterfall and header bidding performance and the functionality to optimize eCPMs and fill rates.

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98

Brid.tv

APRIL 3, 2023

Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop. If your ad fill rate is low, your price floor is likely too high. However, they can have a major impact on your ad yield. Poorly set price floors can cut your revenue in half , if not more. However, the work doesn’t end here.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Martech

MAY 30, 2024

This saves publishers from selling their ad inventory at lower prices and ensures better fill rates. It applies price floors in real time based on historical buying patterns and inventory performance, analyzing site-specific data like the audience, geo, ad unit, device, browser, etc.,

MarTech 94

MarTech Fill rate Ad Inventory Impressions 94

PubMatic

MARCH 27, 2023

However, native placements that aren’t filled can also be taken up by an outstream video ad, which turns a performance placement into a brand placement. Publishers can apply a “dual bidding” strategy to call for both native and outstream video bids to maximize the fill rate of the placement.

Click Through Rate 121

Click Through Rate Fill rate Banner Viewability 121

Monetize More

JULY 8, 2022

Higher average CPMs and higher fill rates – You can set up rules based on bids or other relevant factors (like viewability) that ensure only those ads which meet certain criteria get served while others are blocked out completely! Improved fill rates due to more exposure to tonnes of demand partners.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

YieldBird

JUNE 14, 2023

This results in higher click-through rates, conversions, and better monetization outcomes. Optimizing Viewability and Ad Fill Rates Ad refreshing can significantly impact ad viewability and fill rates, two critical metrics for digital publishers.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

This results in higher click-through rates, conversions, and better monetization outcomes. Optimizing Viewability and Ad Fill Rates Ad refreshing can significantly impact ad viewability and fill rates, two critical metrics for digital publishers.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Monetize More

MAY 20, 2023

Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. Click here to sign up for Epom.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Clearcode

JULY 24, 2023

SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates. Improved fill rates as they sell more ad space. For that matter, yield optimization utilizes the following: Data analysis, Floor prices optimization mechanics, Fill rates management, First- and second-price auctions.

Header Bidding 78

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 78

Monetize More

MAY 27, 2022

RevenueHits displays over 2 billion ads every day and offers a 100% fill rate. With AdCash, publishers get: High fill rates. fill rate with high-quality ads & satisfactory performance in terms of ad revenue. High fill rate. Their CTRs are not up to mark due to the poor quality of ads.

Ad network 52

Ad network Fill rate Pop-Up CPC 52