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When joining Epom, you’ll get access to world-famous brands, algorithms that help maximize your eCPM, a near 100% fillrate, and a personal monetization team. You’ll get access to leading campaigns from top worldwide advertisers, great CPMs and fillrates as well as on-time payments.
While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fillrates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.
Second, because of high demand, pre-rolls have a higher ad fillrate. For example, if your content revolves around pets, your visitors will likely see ads for pet stores, pet food, and other pet-related products and services. It should also have video header bidding capabilities to maximize ad fillrate and yield.
Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. 100% fillrate guarantee for publishers’ mobile inventory. Offers a 100% fillrate with interstitial ad targeting. Meta Audience Network for Interstitial Ads.
The chosen partners were expected to provide unique demand, bolster online sales, and improve the fillrate. Local Now aimed to have multiple technology options, including premium PMP and PG toolsets, for efficient execution of their direct-sourced business. Moreover, they managed a diverse portfolio of over a dozen brands.
As an overall news publication — despite having food sections, sports sections and entertainment sections — we have been faced with, especially in the past year, a lot of buyers just not wanting to run on a news publication at all. On average, The Guardian’s U.K.
The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fillrates, using its platform to show publishers which data signals are most highly valued by advertisers.
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