Brid.tv
MARCH 12, 2025
I suggest using different networks since they offer different fill rates and demand sources. By strategically implementing these interactive features, publishers can enhance viewer engagement, leading to higher ad fill rates, improved CPMs, and ultimately, more revenue.
Monetize More
APRIL 21, 2023
Fill rates need to be optimized. GDPR -On this screen, we’ll show you whether you are GDPR compliant or not. Often an ad unit might not be serving ads. Ads could be delivering a sub-par performance. New optimization techniques need to be tested out. New ad networks need to be integrated. The list goes on and on.
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Brid.tv
APRIL 19, 2024
Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically. For instance, features such as: Call Ad Again – By analyzing fill rates , you can establish which inventory is performing poorly and implement TargetVideo’s Call Ad Again feature.
Clearcode
APRIL 21, 2023
While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc
Martech
DECEMBER 7, 2021
So maybe the prices are going to go down, but the fill rates are going to go up.” We see what happened with GDPR. Regulation is only going to benefit the walled gardens, and I feel like we’ve learnt our lesson from GDPR and we shouldn’t support one identity framework in this industry.”
Brid.tv
AUGUST 23, 2022
Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. They can then use this information to tweak and optimize campaigns and generate more revenue. Ideally, real-time video analytics should also be available. Yield Optimization Tools.
InMobi
FEBRUARY 28, 2021
While state-triggered regulations (GDPR in EU, CCPA in CA, etc.) Thus, publishers partnered with Universal ID partners will have a higher fill rate. Identity has been a hot topic for a while now in the ad tech world. Thus, a UID-based system will be able to command higher eCPMs for a publisher’s identity-rich inventory.
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