Brid.tv

MARCH 12, 2025

In addition, consider adopting the header bidding model. This model increases the competition for your inventory by allowing multiple demand sources to bid on your ad placements simultaneously. Publishers using header bidding often report a 20-30% rise in CPMs compared to traditional waterfall setups (sequential bidding).

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

APRIL 19, 2024

Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically. For instance, features such as: Call Ad Again – By analyzing fill rates , you can establish which inventory is performing poorly and implement TargetVideo’s Call Ad Again feature.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Monetize More

APRIL 21, 2023

Fill rates need to be optimized. Header bidding needs to be implemented, tested, and optimized. GDPR -On this screen, we’ll show you whether you are GDPR compliant or not. Ads could be delivering a sub-par performance. New optimization techniques need to be tested out. The list goes on and on.

Ad Ops 98

Ad Ops Header Bidding GDPR Ad network 98

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest.

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Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52