Brid.tv

MARCH 12, 2025

With programmatic, you can serve more ads and also secure higher ad yield from each impression. I suggest using different networks since they offer different fill rates and demand sources. Publishers who syndicate their content often see an increase in both impressions and CPMs as their videos reach wider audiences.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. The popular advertising platform PubMatic boasts over 400 billion impressions and almost 1.5 They can then use this information to tweak and optimize campaigns and generate more revenue.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Ad Ops Hero

JANUARY 25, 2021

This will help the publishers to fill all the ad inventory at any given point in time and help to generate revenue from each impression it is serving. There are many countries introduced the new law like GDPR and CCPA to secure the user data of their citizens which is impacting the granular level of targeting through RTB.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand. The aim is to secure the best price for each impression. How Does SSPs Benefit Publishers?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. AdMedia AdMedia is an advertising network with its own ad exchange.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52