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With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their videoad revenue. Broaden Your Reach: Diversify Your Video Content Lets start with your content.
As a result, more and more publishers are looking toward videoad networks as their main ad providers. So to help, we decided to single out some of the best videoad networks out there for publishers. Table of Contents [ hide ] What Is a VideoAd Network? What to Look for in a VideoAd Network?
An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate videoad revenue. You may know them as videoad networks. One of the most popular OTT ad platforms is Google ADX. Google Ad Manager 360. Marketplace.
Some of the most popular options include banner ads, rewarded videoads, and interstitial ads. For instance, interstitial ads are quite attention-grabbing, but they can also be intrusive and annoying, as they take up the whole screen. They all have their advantages and drawbacks, so choose wisely. . Marketplace.
Advertisements on websites can take various forms, such as banners, pop-ups, videoads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. A study from 2020 showed that header bidding increases fillrate by 23% and average CPMs by 20%.
An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate videoad revenue. Simply put, OTT advertising platforms are videoad networks that offer monetization for OTT services as well.
They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of VideoAd Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.
However, as the number of publisher sites expanded, they realized that they could not sell all their inventory through a single ad network and were faced with low fillrates. Many ad networks specialize in certain types of inventory, including Premium ad networks: Offer inventory from the top publisher brands (e.g.
Growth of video and CTV (Connected TV) new videoad formats are attracting larger advertising budgets. FillRate effectiveness in selling ad inventory. Shifting Priorities in 2025: Ad quality metrics such as brand safety and user experience. Will that change in 2025?
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