InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

InMobi

JULY 29, 2020

InMobi is now directly integrated with MAX's in-app header bidding platform. Publishers on MAX can deploy our header bidding SDK and find near immediate improvement in the demand diversity and bid depth as more impression opportunities are exposed to a wider set of our demand partners.

Header Bidding 52

Header Bidding Fill rate Impressions 52

Automatad Inc.

JANUARY 23, 2023

We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding. So, in this article, we’ll uncover everything about header bidding wrapper and see how it helps you run efficient header auctions. What does this mean?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Automatad Inc.

JANUARY 9, 2024

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Its adoption rate reflects the same. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. What Is Video Header Bidding?

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

InMobi

JULY 24, 2019

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). In this guide, we have header bidding explained, so keep reading to discover all the details. Let’s start with the header bidding definition.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Relevant-Digital

JUNE 15, 2022

Header bidding is a programmatic ad sales technique, which is used by more than 70% of publishers to e.g. boost eCPMs, increase fill rates, and maximize ad revenues. Header bidding can be implemented in two different ways, either as a so-called client-side or a server-side implementation.

Header Bidding 40

Header Bidding Fill rate 40

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Ad Monsters

JULY 30, 2024

The Upside: Increased Demand: More political dollars chasing your inventory means heightened competition, which typically drives up demand and fill rates. They’re now hot commodities, filling up quickly and boosting your bottom line. What to Do: Enhance your auction strategies with techniques like header bidding.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Brid.tv

APRIL 3, 2023

Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop. Most Prebid SSPs have their own analytics, so in order to calculate the best price floors, publishers need to consider the performance of each SSP that participates in their header bidding auctions.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Monetize More

DECEMBER 21, 2022

Step 6: Signing up with a Header Bidding Solution. More publishers are now opting for a Header Bidding Solution. As we know, with Header Bidding we can eliminate waterfall passback. This means publishers can have access to more demands and increase fill rates.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Relevant-Digital

NOVEMBER 5, 2024

Header bidding is a programmatic ad sales technique used by more than 70% of publishers to boost eCPMs, increase fill rates, and maximise ad revenues. It can be implemented in two different ways: client-side or server-side.

Header Bidding 52

Header Bidding Fill rate 52

InMobi

MAY 10, 2021

We are thrilled that InMobi’s integration with DT FairBid is now available for app publishers looking to strengthen their monetization outcomes via bidding.

Header Bidding 52

Header Bidding Demand Side Platform Fill rate Banner 52

Brid.tv

FEBRUARY 6, 2023

With our last major platform update , we introduced header bidding analytics for all publishers on our Premium plan at no additional fee. These will result in significantly improved player performance and higher fill rates. Since then, our team has been working diligently on several major improvements to our player.

Header Bidding 94

Header Bidding Fill rate Impressions 94

Brid.tv

APRIL 19, 2024

For instance, features such as: Call Ad Again – By analyzing fill rates , you can establish which inventory is performing poorly and implement TargetVideo’s Call Ad Again feature. Track ad performance, impressions, fill rates, viewability, and more across all devices from a unified analytics dashboard.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Digital Turbine

DECEMBER 14, 2022

For publishers to improve performance and place competitive bids, look to ad networks that can help to optimize unified auction campaigns with mediation, including A/B testing to compare waterfall and header bidding performance and the functionality to optimize eCPMs and fill rates.

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Oko

JUNE 20, 2024

The process of auctioning off your ad space to multiple advertisers simultaneously is known as header bidding. Header bidding replaced earlier, less-efficient methods of collecting bids such as ad waterfalls. OKO’s Demand Marketplace is what we call our unified header bidding solution for publishers.

Header Bidding 52

Header Bidding Ad Exchange Pop-Up Fill rate 52

Brid.tv

FEBRUARY 26, 2023

Table of Contents [ hide ] Create Additional Ad Inventory Sticky Ad Units Playlists Ad Looping Use Banner Ads in Video or Intelligent Banner Fallback Optimize Your Header Bidding Price Floor Optimization Choose SSPs Carefully Serve More Ads with Brid.TV With well-optimized header bidding, publishers increase their fill rate as well.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Monetize More

JANUARY 10, 2023

Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). Assessing the latency of the header bidding process, to ensure that it is fast enough to capture real-time bid prices.

Header Bidding 52

Header Bidding Ad Inventory Click Through Rate Ad Server 52

Unruly

AUGUST 9, 2022

The terms ‘header bidding’ and ‘unified auction’ are often used interchangeably, so what’s the difference? Header bidding is in itself a unified auction, where a publisher adds a piece of code into the “header” of their webpage (browser) through a wrapper tag.

Header Bidding 52

Header Bidding Ad Server Fill rate Impressions 52

Ad Monsters

DECEMBER 21, 2023

Publishers using GAM leverage Unified Pricing Rules (UPRs) to ensure bids meet their minimum price requirements. However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

MediaFuse

NOVEMBER 14, 2016

Impressions filled. Fill rate %. Response Time (header bidding only). Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Header bidding is a technology to avoid pass backs entirely.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

InMobi

JULY 2, 2020

All of this traffic undergoes pre-bid invalid traffic (IVT) filtering and post-bid IVT monitoring by DoubleVerify. 3) Standardizing Header Bidding for DSPs We have gradually ramped up the supply on our exchange available via our header bidding solution for apps, Audience Bidding.

Header Bidding 52

Header Bidding Demand Side Platform A/B Testing Fill rate 52

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) Before refreshing ad inventories, measure the engagement and fill rate. to help publishers optimize their ad revenue. So, what exactly is the deal with ad refresh? Do not refresh too aggressively.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Brid.tv

APRIL 6, 2023

This includes information on your current ad setup and fill rates , as well as statistics from similar publishers in terms of audience size, targeting, and so on. Step 3: Dynamic Price Floor Adjustments After the initial setup, the optimizer tracks the performance of your header bidding auctions and adjusts the price floors.

Header Bidding 72

Header Bidding Ad Inventory Fill rate Ad Tech 72

Monetize More

NOVEMBER 10, 2022

On-page setup – If you see in your results that you have 3 matches of the slot ID/div ID within the page (1 on the header, 2 on the body) then that means the div id is set up properly. Step 3: Verify that the MonetizeMore Header Bidding placement IDs/parameters are correct. autozone) + Ad Exchange/AdSense.

Impressions 95

Impressions CPM Header Bidding Ad network 95

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video Header Bidding Support. Ad Demand.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

PubMatic

MARCH 27, 2023

However, native placements that aren’t filled can also be taken up by an outstream video ad, which turns a performance placement into a brand placement. Publishers can apply a “dual bidding” strategy to call for both native and outstream video bids to maximize the fill rate of the placement.

Click Through Rate 121

Click Through Rate Banner Fill rate Viewability 121

Monetize More

APRIL 21, 2023

Fill rates need to be optimized. Header bidding needs to be implemented, tested, and optimized. Ads could be delivering a sub-par performance. New optimization techniques need to be tested out. New ad networks need to be integrated. New blocking rules need to be set. The list goes on and on.

Ad Ops 98

Ad Ops Header Bidding GDPR Ad network 98

InMobi

FEBRUARY 24, 2021

Publishers are likely to see higher opt-in rates when users see the pop-up AFTER they are convinced about the value they get from the app, and when app developers can clearly communicate how user consent can support their new favorite app. Introduce higher yield monetization setups and ad formats.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible. Which ads yield the highest revenue?

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

SEPTEMBER 16, 2024

In addition, consider adopting the header bidding model, this increases competition for your inventory by allowing multiple demand sources to bid on your ad placements simultaneously. Publishers using header bidding often report a 20-30% uplift in CPMs compared to traditional waterfall setups.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Monetize More

JANUARY 10, 2023

With high floor prices, drained out buyers would channel out the bids even before participating in an auction. Bringing down floor prices would also ensure the overall fill rate doesn’t slide down (in case of lower-valued bids). If you’re not running Header bidding yet, it would be a great time to test it out.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Brid.tv

FEBRUARY 9, 2023

Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory. Set Up Header Bidding Header bidding allows publishers to set up auctions for their ad inventory, making the demand partners bid for ad placement in real time.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52