Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

JULY 24, 2023

Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, header bidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates. publishers).

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

MARCH 21, 2023

However, as the number of publisher sites expanded, they realized that they could not sell all their inventory through a single ad network and were faced with low fill rates. Header bidding adapter: Providing publishers with a header bidding (e.g. Prebid) adapter to access more demand.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52