Monetize More

DECEMBER 21, 2022

It’s important to join in the merry season by promoting your business online through social media channels and other places where your target audience frequent. Step 6: Signing up with a Header Bidding Solution. More publishers are now opting for a Header Bidding Solution. 7 – Create context for your ads.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Clearcode

JULY 24, 2023

Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, header bidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates. publishers).

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Oko

JUNE 20, 2024

The process of auctioning off your ad space to multiple advertisers simultaneously is known as header bidding. Header bidding replaced earlier, less-efficient methods of collecting bids such as ad waterfalls. OKO’s Demand Marketplace is what we call our unified header bidding solution for publishers.

Header Bidding 52

Header Bidding Ad Exchange Pop-Up Fill rate 52

Brid.tv

AUGUST 23, 2022

Yahoo Ad Tech (Formerly Verizon Media) 5. Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Yahoo Ad Tech (Formerly Verizon Media). SpringServe mainly trades inventory through header bidding, but direct deals are also available.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) Online media sites. Before refreshing ad inventories, measure the engagement and fill rate. to help publishers optimize their ad revenue. So, what exactly is the deal with ad refresh? This includes: Gaming sites.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable.

Click Through Rate 123

Click Through Rate Banner Fill rate Viewability 123

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video Header Bidding Support. Ad Demand.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

SEPTEMBER 16, 2024

With the rise of video consumption across platforms, from social media to news websites, it’s the perfect chance for publishers to capitalize on this growing demand — but, of course, with an appropriate video ad monetization strategy. In this article, I’ll share actionable steps to help publishers increase ad revenue with video content.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

InMobi

MAY 17, 2018

A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue. What’s more, you can further increase your revenue yield by working with partners that offer mobile header bidding solutions to drive incremental revenue to your bottom line.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

Brid.tv

FEBRUARY 9, 2023

Instream video ads are placed within the video content while outstream alongside non-video content (articles, social media feeds, mobile apps, etc.). Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Fill rate: Another metric to consider is fill rate.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

SEPTEMBER 26, 2022

Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. This includes features such as access to Google ADX and AdSense, managed header bidding, revenue reports, ad optimization and management, and more. Airnow Media. Airnow Media features a network of over 150,000 opt-in apps.

Ad network 52

Ad network CPC CPM CPA 52

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue.

Agency 79

Agency Header Bidding Ad Tech Demand Side Platform 79

Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

InMobi

SEPTEMBER 14, 2021

One way in which many app publishers are looking to further boost ad revenues and improve fill rates is through in-app header bidding, or in-app bidding as it’s sometimes called. In this period, we observed 52% growth in ad spending on in-app header bidding supply. has largely been overblown.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. Related Read : [link].

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Oko

AUGUST 8, 2024

AdX has several tools to help with this: Header Bidding Integration Naturally, header bidding is a crucial component of the online programmatic marketplace. AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Finally, the user on the publisher’s website sees the ad from the winning bid.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

FEBRUARY 24, 2023

Though the two are used interchangeably across the digital media industry. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. Fill rate, on the other hand, measures the percentage of ad requests that are filled with ads.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

MAY 20, 2023

Mentionable Real Content Network West Seven Media Anyclip Recrue Media Infolinks Viewdeos Epom Velis Media Brightcom Primis Global Sun 1. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Automatad Inc.

NOVEMBER 8, 2023

This increased demand leads to higher CPMs, fill rate, and ad revenue. This process might seem profitable and has a higher fill rate. But the truth is different: publishers get low CPMs and not a 100% fill rate. Popular publishers such as Times Internet and Lively Media utilize Pubmatic.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Smart-Hub

JUNE 11, 2024

RTB (real-time bidding) emerged in 2009, which had a great impact on programmatic advertising and the introduction of SSPs and DSPs. The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication. Then let’s talk !

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. SpringServe mainly trades inventory through header bidding , but direct deals are also available.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

AUGUST 29, 2022

Yahoo Ad Tech (Formerly Verizon Media) 6. For example, there is detailed performance tracking, which allows you to track impressions, fill rates, and more. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. Marketplace 3. SpringServe 4. PubMatic 7. Chocolate Platform 8. What Is a CTV Advertising Platform?

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Use server-side header bidding.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Use server-side header bidding.

Viewability 52

Viewability CPM Impressions Fill rate 52

Clearcode

MARCH 21, 2023

Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising. Header bidding adapter: Providing publishers with a header bidding (e.g. Prebid) adapter to access more demand.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

JUNE 20, 2023

Venatus If you have a gaming website with a decent amount of UK traffic, Venatus Media is worth testing out. They have a 100% fill rate in the UK and offer excellent CPM’s. They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

If you have a gaming website with a decent amount of UK traffic, Venatus Media is worth testing out. They have a 100% fill rate in the UK and offer excellent CPM’s. They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

JULY 28, 2022

Open Bidding comes with granular reporting and billing and publishers with Google Ad Manager (GAM) set up can get started with Open Bidding right away. This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with header bidding. What is Google Open Bidding?

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

YieldBird

JANUARY 31, 2025

To gain insight into what lies ahead, weve consulted top industry expertsleaders in ad tech, data analytics, and media buyingto share their perspectives on the biggest challenges, trends, fears and strategies that allowed them to thrive in programmatic advertising. Adnuntius, TTD Open Path, etc.) So we also look to increase revenues.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

Monetize More

MAY 31, 2022

You can calculate the revenue made in a CPM deal by multiplying the CPM rate divided by the no. Before header bidding became popular, publishers and advertisers often used CPM as the main metric to decide which demand partners should be given priority in the waterfall system. rCPMs and Header Bidding. rCPM formula.

CPM 119

CPM Header Bidding Fill rate Impressions 119