Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

PubMatic

MARCH 27, 2023

Consider Dual Bid Native Placements Let’s consider native advertising, which until now has been considered a performance placement because it leads to a click or action. However, native placements that aren’t filled can also be taken up by an outstream video ad, which turns a performance placement into a brand placement.

Click Through Rate 134

Click Through Rate Banner Fill rate Viewability 134

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75