Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 84

Header Bidding Fill rate Ad Server Audience 84

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. When a user opens the publisher’s app, a piece of ad real estate is generated. Header Bidding Support.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

Brid.tv

SEPTEMBER 30, 2022

Because of these numbers, pre-rolls are the undisputably most valuable digital ad real estate of the three instream ad types. Second, because of high demand, pre-rolls have a higher ad fill rate. It should also have video header bidding capabilities to maximize ad fill rate and yield.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Brid.tv

SEPTEMBER 12, 2022

Although inventory usually sells for less this way, you won’t have to worry about low ad fill rates or putting together a sales team. These are video ad networks that connect CTV publishers with advertisers looking to buy ad real estate. They are responsible for the automatization of the process.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Brid.tv

NOVEMBER 8, 2022

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. The most common auctioning method used in programmatic video advertising is video header bidding , which allows demand sources to place bids at the same time.

Advertising 93

Advertising Banner Header Bidding Video Ads 93