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What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats HeaderBidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. HeaderBidding Support. Headerbidding is by far the most efficient method of trading ad space. Google AdMob 2.
We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fillrates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fillrates with access to numerous DSPs and integrated ad networks.
Some of the trackable metrics your chosen OTT advertising platform should have include fillrates, plays, impressions, CTR, and so on. They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use headerbidding to sell the rest.
Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video HeaderBidding Support Ad and HeaderBidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video HeaderBidding Support. Ad Demand.
What to Look for in an App Monetization Platform Variety of Ad Formats HeaderBidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. HeaderBidding Support. That is particularly true for video headerbidding since publishers can use it to achieve CPMs in the dozens.
This includes features such as access to Google ADX and AdSense, managed headerbidding, revenue reports, ad optimization and management, and more. The platform boasts high ad fillrates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats.
RPS looks into critical factors impacting site monetization like ad viewability, fillrate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use richmedia, videos, or other features that lead to multiple pageviews per session. Get started here.
Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fillrates , plays, impressions, CTR, and preferably real-time video analytics. SpringServe mainly trades inventory through headerbidding , but direct deals are also available.
Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fillrates, and increasing video revenue. This video ad network also covers various services, including improved video headerbidding and macros for GDPR compliance.
Therefore, a high fillrate is ensured by ads from potential demand partners. Higher fillrates increase your ad revenue and yield. Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Use server-side headerbidding.
Therefore, a high fillrate is ensured by ads from potential demand partners. Higher fillrates increase your ad revenue and yield. Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Use server-side headerbidding.
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