Fill rate Header Bidding ROI 
Automatad Inc.
JANUARY 9, 2024
Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Its adoption rate reflects the same. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. What Is Video Header Bidding?
Brid.tv
FEBRUARY 26, 2023
Table of Contents [ hide ] Create Additional Ad Inventory Sticky Ad Units Playlists Ad Looping Use Banner Ads in Video or Intelligent Banner Fallback Optimize Your Header Bidding Price Floor Optimization Choose SSPs Carefully Serve More Ads with Brid.TV With well-optimized header bidding, publishers increase their fill rate as well.
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Ad Monsters
DECEMBER 21, 2023
Publishers using GAM leverage Unified Pricing Rules (UPRs) to ensure bids meet their minimum price requirements. However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. What is vCPM, and How Does It Relate to Viewability?
Automatad Inc.
OCTOBER 27, 2023
92% of the marketers say they got high ROI using video marketing. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. You can ask them to implement video header bidding for you.
Brid.tv
FEBRUARY 9, 2023
On the other hand, with video ad monetization, you’ll be able to reach a wider audience and, in turn, receive higher ROI. Revenue Boosting — As a result of the two previously mentioned points, video ad monetization is more practical for increasing ROI. FAQ What Is Video Ad Monetization? For instance, U.S.
Brid.tv
FEBRUARY 29, 2024
While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible.
Monetize More
JANUARY 10, 2023
Advertisers and buyers lower their spending in anticipation of the change in user’s behavior and tend to bid lower on ad impressions during Q1. During this time, most of their advertising budgets get revised based on the conversions/ROI received during the holidays. Header bidding adds competition to your ad auctions.
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